Experience

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  7-eleven

  Mar 2013 - Apr 2015

  Work Closely with Merchandise Manager to select product assortment, planning in order to develop range items of Cigarette & Tobacco, Electronic, Health and Beauty, Non Food, Stationery, Household, and Wearing Apparel category.Assist Merchandise Manager to review sales each category, create plans, develop to increase sales each category.Receive new item quotations form supplier and prepare initial analysis to be proposed accordingly, than create Merchandising Information Package (MIP) for Operation team, contain suggestion best type of store to sell its, short description, image, and price. Aid Merchandise Manager to negotiate with some supplier for Trading Terms such as best regular discount, Central Distribution Cost (CDC) fee, support for listing new item, support for grand opening new store, promotion fund, lead time to deliver goods based on Purchase Order (PO), and budget promotion fund.Negotiate with suppliers to create promotion in stores and coordinate with Marketing and Operational Division to ensure Point Of Purchase (POP) available and showing at item that have promotion.Create first Delivery Order (DO) of products that will be sold at new store from warehouse with analysis some factors such as type of store, traffic of costumer, how much gondola and shelving rack for nonfood category, best sales items, and availability stock at warehouse. Show less

  • Non Food Category Section Head

    May 2013 - Apr 2015

  • Management Trainee

    Mar 2013 - May 2013
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  Pt mega mahadana hadiya (mahadya group)

  Jul 2015 - Jan 2016

  Category manager groceries non food

  Drive growth category nonfood through develop new items, negotiating promotion with suppliers, inventory management to ensure stock level in healthy condition by review assortment product and make sure products are best selling items, and return non moving items.Drive traffic and sales in store with negotiate to supplier to place sales associate, interesting activity such as demo cooking, drawing and coloring competition supported by brand.Ensure Purchase Order (PO) deliver in good certain time so avoid out of stock both store and warehouse.Planning promotion for seasonal time to increase sales in store and forecasting stock for that time not over stock and less either.Pricing analysis with visit to competitor and learned and modify initiative what they do that could be fit in store for growth category.Assist operation team do stock opname at warehouse and store. Show less

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  Pt bilna

  Feb 2016 - Aug 2018

  Sr buyer

  When I joined Bilna want to expand their business by providing a wide assortment of customer need. My first role, to manage grocery category then growing this category with acquiring and convincing suppliers to supply groceries products, expand the range of assortment of grocery products, forecasting, create Purchase Order (PO), negotiate to get a promotion and oversee listing products from the order until ready to live in website.Conduct parcel item with negotiate the budget and collaborate with the third party to repackage some products to be parcel items and sell when seasonal timeAssist Buyer Manager Built partnership with the brand and develop a new initiative to grow business such as sampling system, tier pricing when customers buying more, and gift with purchase promotion.After several times grocery category was stopped because the company narrows its business to specify only sold mother and baby needs category. During this time, My response is to flush out items until sold out at the warehouse by demotion pricing on the website, get promotions from suppliers, return products, and execute internal staff sales. After remodeling business, I was trusted to handle the growth of Diapers category and some baby needs brands. My achievement since my tenure is increasing margin from minus to positive with constantly growing Gross Merchandise Value (GMV). (from -10% turn +5%)In this position, my responsible is to oversee inventory stock in healthy level, together with suppliers to create promo plan so we could achieve our target, get additional support like visibility budget for anniversary campaign, deep promotion for HARBOLNAS campaign, be first part of new project as enabler one of diapers brand to expand their business at marketplace channel. Show less

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  Bukalapak

  Sept 2018 - Jul 2019

  Sr bukamall account manager

  Define, implement, and execute strategy to develop overall Bukalapak official brand (Bukamall) business for Gadget, Formula Milks, Diapers, Baby Toiletries, and Baby Gears Category.Acquire important brands and develop beneficial partnership and campaigns to ensure the brand business growth .Responsible to drive overall sales and brand contribution by making sure strong and effective partnership with key brands are established, thus stock availability and pricing are managed properly and competitively.Develop online and offline campaign to promote Bukalapak brand partners and achieve sales target. Create joint business plan with key strategical partners. Show less

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  Orami

  Aug 2019 - Jun 2020

  Key account manager

  -Responsible in manage and grow the business of Pareto principles (brands) in Orami such as Unicharm, Elleair, Wings, Johnson & Johnson's, Pigeon-Maintain a tight relationship with the principle (brands) to negotiate promotion and trading term-Responsible profit and loss for sales-Responsible for forecasting and reporting in collaboration with marketing and supply chain-Managing pricing competitiveness, assortment, stock availability of key principles (brands)-Negotiating deals with principles (brands) and work with marketing to develop matching initiatives to boost revenues Show less

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  Sehatq

  Jun 2020 - Oct 2021

  Merchant acquisition associate

  - Execute the company’s plan in acquiring brand owners/sellers partners with generating strategy and development plan for merchant acquisition-Conduct market trend and spot market shift to acquire potential merchants for SehatQ target category-Source for leads, pitch, convince and on-board suitable brand owners/sellers -Develop, execute and track new initiatives to acquire new brand owners/sellers -Manage various stakeholders both internal and external and act as a liaison for new sellers-Consistently meet target KPIs and create presentations and updates-Support the relationship management of brand owners/sellers after acquisition including supporting the onboarding and incubation process-Work closely with and report to Category Manager to ensure related category’s growth-Collaborating with other department team to improve merchants experience as partner of SehatQ Show less

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  Sinbad

  Nov 2021 - Aug 2022

  Business development
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  Pt. matahari putra prima tbk

  Aug 2022 - Jun 2025

  Category manager

  Sales, Gross Profit and Inventory Level1. Monitor and Evaluate sales performance and make action plan to increase the sales.2. Negotiate Trading Terms.3. Tracking inventory movement and stock level4. Make purchase plan.5. Negotiating with supplier to get promo support to boost the sales and get better Gross Profit.Assortment1. Maintain and Develop import assortment (Food, Drink, Non Food)2. Do competitor check to compete the assortment.3. Review import assortment in term of sales and margin and discontinue for slow movers.4. Negotiating to suppliers to get promo support to boost the sales.Working Closely with Assistant Category Manager Import IEnsure daily routine Jobs of Assistant Category Manager Import I is done completely (Supplier Registration, Item Registration, PCN submission, Replenishment Supplier and Item, Promotion support documentation and submit Promotion support recap to Joint Promotion). Supplier relationshipCollaborating with Suppliers to serve customer’s demand in term of assortment selection, promotion activity and promotion price. Strengthening relationship with Suppliers and create win-win solution. Show less