Mi-Jhen (Helen) Chen

Experience

• 

  ROCK Records Co., Ltd. 滾石國際音樂股份有限公司

  Jul 2012 - Jul 2012

  Marketing & Public Relations Intern

  • Executed promotion plans for singer Freya Lim(林凡)'s TICC concert and Wanfang(萬芳)'s new album release.• Assisted in coordination of public relations campaigns for singers Freya Lim, Wanfang, Nylon Chen(陳乃榮).• Produced proposals of Yisa Yu(郁可唯)’s new songs to KTV companies for song promoting cooperation.

• 

  Test Rite

  Jul 2016 - Oct 2018

  - Selected among 1000+ graduate talents to be Management Trainee. - Completed rotation trainings to departments of QA&QC and CSOM (Customer Sales Operation Management), and quarterly present category plans to company's general manger and vice presidents as qualification assessment. Main working experiences can be divided into two period. In the 2nd period, my merchandising work expands to Bath & Storage categories and join the department's core team to source for big US retailing like Walmart, Sam's club, Costco, Meijer, BBB, The Container Store, Amazon. My main works include:• Conduct maker managements and new product developments with suppliers in Taiwan and China.• Track material cost regularly and negotiate price with suppliers to control cost and ensure profits.• Make category plans and maker strategies basing on market competitors analysis, current retail stores POG studies, shipment records and basic demand analysis.• Categories include: bathroom accessories, home storage, kitchen organizers, garage storage systems, metal shelving, storage carts, etc.• Key Projects: - Walmart 2019 Bath Product Line Review: in charge of new product development and maker management. - Meijer 2019 Garage Storage Product Line Review: product development and POG package visual merchandising. - Visual Merchandising for Amazon.com: executed product photography of 30+ bath and kitchen storage items. Show less In my first period of the Management Trainee Program, I was in charge of bath category's merchandising and category sales work for European accounts with budget around US$ 2.5 million per year. Main customers are big home retailer such as ADEO in France, Hellweg in Germany, El Corte Ingles in Spain. My core work include:• Coordinate buying meetings and make proposal presentations to international customers from Germany, Spain, France, UK, Israel, etc. • Communicate daily with colleagues in Hamburg Office for pricing, product proposals and customer problem solutions.• Analyze market and make account plans basing on competitive product analysis and image maps.• Sourcing categories include: bathroom accessories (hard-line and soft-line), bamboo bath furniture, LED mirrors, safety chairs, etc.• Key Sales achievements: - Won new categories in Hellweg and grew account business sales by 186% in 2017; got repeat orders in 2018. - Expanded to get new account Praktiker's order and achieved shipment amount near US$45,000 in 2018 Q2. • Key Project: 2017 Bath Tubular New Product Development (NPD) Project for European market - Analyze market trend and set up NPD project plans according to customers’ brand positioning. - Coordinated cross-department NPD project and completed 10 new collections of bath tubular products in 2017. Show less

  • Senior Merchandiser, Bath & Storage Division (Management Trainee)

    Mar 2018 - Oct 2018

  • Category Sales & Merchandiser, Bath Division (Management Trainee)

    Jul 2016 - Mar 2018
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  Würth China

  Nov 2018 - now

  Report to Commercial Director of Sales Metal Division Report to Head of Marketing Report to Head of Marketing

  • Business Development Manager

    Jan 2023 - now

  • MarCom Marketing Manager

    Jan 2022 - Dec 2022

  • Product Marketing Manager

    Jul 2020 - Dec 2021

  • Marketing Specialist

    Nov 2018 - Jul 2020