Steve Allen

Experience

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  Orville Beckford Ford Mercury

  Jul 1987 - Nov 1997

  SALES MANAGER

  Directed and managed staff of 16 full time sales employees, executed daily operations of sales department including supervision of consultants. Instructed and trained staff in selling process, product knowledge, telephone skills, lease presentations, and negotiation skills. Organized and implemented vehicle inventory control process that resulted in annual floor plan credit balance. Structured and closed new and used vehicle sales transactions accomplishing record sales performance. Instrumental in advertising strategy and marketing campaigns that produced record volume new and used vehicle sales. Hired as sales person in 1987, after numerous sales person of the month awards, 3 – time sales person of the year award winner, Ford 300/500 Sales Grand Master winner was promoted to new vehicle inventory manager and after successfully achieving a floor plan credit balance was promoted to sales manager. Awarded Ford Professional Sales Manager numerous years. Won Ford Motor Company’s Chairman Award presented to top 1% of dealers in the US for customer satisfaction. Show less

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  Hill-Kelly Dodge Chrysler Jeep Ram

  Dec 1997 - Dec 1998

  SALES MANAGER

  Managed 18 full time sales employees, executed customer negotiations and purchases’. Created and implements advertising campaign. Trained and mentored sales staff in product knowledge and consultive selling strategies. Selected Achievements: Increased profit per used vehicle retailed by $800 per transaction, Increased profit per new vehicle retailed by $400 per transaction while maintaining current sales volume.

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  McKenzie Motors

  Jan 1999 - Jul 2006

  NEW AND USED CAR SALES MANAGER

  Performed sales and business development functions, including advertising, planning, and creative. Expanded sales standards management and customer relationship development. Executed sales negotiations and new truck order fulfillment. Managed online procurement of preowned inventory. Assisted management team in P & L review and budget responsibilities to effectively lower the cost of sales. Enhanced sales team training, coaching and mentoring of sales staff and service / parts employees. Directed public relations and promotional marketing strategies to optimize sales growth and market penetration. Successful experience includes new and used automotive sales, used car appraisals, finance and insurance, wholesaling, inventory control, advertising and media strategies. Selected Achievements: Successfully negotiated $1.0 M+ monthly sales volume accounting for 50% of total vehicle sales, Achieved 100% sales staff and managers GM sales certification, Reduced day’s supply of new truck inventory from 130 days to 60 days and increased truck sales volume, Consistently ranked in the top 5% of Zone in customer satisfaction, Recorded over $1.0 M + net dealership profit for 3 years running while sales manager, Met or exceeded all quotas throughout tenure, earning multiple awards in recognition of performance, Developed and created Antique car show which increased to over 100 show participants and raised over $10,000 annually for American Cancer Society Relay for Life program. Show less

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  Applied Glass Solutions, LC

  Aug 2006 - Sept 2008

  President and Owner

  A Madico SunScape Select Safety and Security film dealer and installer. Managed all sales and business development functions, including compiling research and creating business plan designed to penetrate and grow target market. Developed a wide range of marketing tools including web site content, custom business logo, display advertising copy and high impact power point sales presentation. Counseled prospective clients on product information and recommended solutions to satisfy client requirements. Prospected for new business accounts in addition to providing client estimates and supervising product installations. Selected Achievements: Established multiple commercial accounts and residential clients from zero base, Exceeded business goal of first year break-even by achieving net profit after start up costs, Accomplished 100% customer satisfaction on over 80 product installations.Sold Business for a profit after two years. Show less

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  Media General

  Sept 2008 - Jan 2012

  Account Executive

  Fostered relationships with local direct clients for new business development and used excellent face to face selling as well as phone skills to develop and increase Regional and Local agency business. Prospected successfully for new business and revenue sales initiatives. Developed multi marketing campaigns for local clients using all broadcast, digital and mobile platforms. Provided agencies and local clients with excellent service minimizing billing credits and retaining station revenue. Highly proficient at Matrix and One Domain and others. Selected Achievements: Exceeded 2011 Annual Business Budget goal by 16%, Sold $110,000+ dollars of New Local Direct Revenue for 2011 a 29% increase over 2010, Increased Local and Agency Revenue for 2011 by 9%, Exceeded 2011 Total Yearly Personal, Digital and New Local Direct Budget, Exceeded 2010 Total Yearly Personal Budget by 18% including Digital Budget by 218%. Exceeded 2009 Total Yearly Personal Budget by 5.8% including Digital Budget by 104%. Show less

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  OnMedia

  Jan 2012 - Dec 2015

  Senior Account Executive

  Local and Regional Cable Spot and Digital Marketing Specialist that forged strong agency and localdirect client relationships through in-person meetings, sales presentations and client entertainment that drove increases in revenue budget and share goals. Equally adept at thoroughly managing transactional business while continuously focusing on new business development. Analyzed CMR data to identify, prospect and grow key accounts. Used expertise and digital knowledge to grow programmatic digital revenue and share. Used strong attention to detail to minimize billing credits and loss of revenue.Selected Achievements:• 2015 Top digital biller• 2015 Top total new business accounts YTD.• Achieved 114% of 2015 digital revenue budget• Year to date achieved 102% of 2015 personal revenue budget versus 2014 actual revenue• Achieved 104% of 2014 personal revenue budget• Achieved 104% of 2014 digital revenue versus 2013 actual revenue• 2014 Top digital biller• 2014 Top total new business accounts (32)• Achieved 107% of 2013 personal revenue budget• Achieved 265% of 2013 digital budget• 2013 Top digital biller• 2013 Shining Star achievement award• 2013 Top total new accounts (29)• Achieved 100% of 2012 personal revenue budget Show less

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  Cox Media

  Jan 2016 - Dec 2024

  Transitioned to Cox Media after they bought out OnMedia's footprint in the Mobile-Pensacola DMA. Since the transition, I have continued to flourish in the role of local and regional cable spot and digital marketing specialist. Consistently and currently ranked in the top 5 media consultants’ year to date ranking which includes all (191) Media Consultants and Enterprise Consultants across Cox Media. This ranking combines both digital media and cable spot revenue against digital media and cable spot revenue goals. For 2016 having achieved stellar results that has increased revenue, share and new business goals while minimizing contract credits and account churn, I was honored to be recognized for Cox Media’s Winner Circle and finished 2016 ranked 2nd nationally for revenue to budget out of 191 consultants. A couple of selected achievements:1. 137% percent to core revenue budget, year to date, 2016.2. 141% percent to digital revenue budget, year to date, 2016. 3. 137% percent to all revenue budgets combined, year to date, 2016 Show less

  • Senior Manager, Digital Media Sales FL/GA/AL

    Jun 2017 - Dec 2024

  • Media Consultant lll

    Jan 2016 - May 2017
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  Weir Mobile Auto Repair

  Jan 2025 - now

  Chief Marketing Officer

  I serve as Chief Marketing Officer at Weir Mobile Auto Repair, a startup founded by my godson just six months ago. In this unpaid position, I drive organic social media, analytics, paid SEM, paid social, and content creation efforts. It’s an absolute joy to help him succeed.

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  Click Catalyst Media

  Feb 2025 - now

  Founder & Owner

  I serve as the Strategic Digital Ally to Brands, SMBs and Agencies.