Ita Huang

Experience

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  Fornari Spa

  Jan 2008 - May 2009

  Marketing Assistant Intern

  During university, I worked as an intern in the marketing department of the Italian fashion brand, Fornarina. Some of my tasks included developing trends and product training books for the sales group, helping the marketing manager to produce new ideas for marketing campaigns, assisting in business development for implementation of marketing plans, planning and executing the Fornarina VIP Program, and coordinating seasonal store displays in collaboration with the visual merchandising department. Show less

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  Jim Garments Ltd

  May 2009 - May 2010

  Product Developer

  Before getting started in my role as product developer, I coordinated the set up of the new Shanghai office for Jim Garments. Once operational, I was responsible for planning and developing new seasons' denim styles and coordinating collection lines for each season. I also participated in launching the new American wholesale denim brand – “Scarlet Boulevard”. Other tasks included translating designers’ samples orders from English to Chinese, processing and following up on POs and deliveries, and coordinating with team members on design details. Show less

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  Groupe Beaumanoir

  Jun 2010 - Jun 2011

  Cache Cache Design Coordinator

  When French brand Cache Cache created this new position, they were looking for a multi-talented person for tasks that spanned between the sales, marketing, design, and purchasing departments. While there, I was responsible for planning seasonal collection books, training sales teams, assisting the design department on trend forecasting, acting as primary point of communication between departments, composing internal news magazine, assisting with events and shows, etc...

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  Outlaw Soul

  Feb 2013 - Feb 2014

  Brand Manager, Chief Executive Officer (CEO)

  Substantiated high-volume business growth by creating, developing, and integrating a top-tier business plan for the new brand, Outlaw Soul. Built the brand from the ground up including concept, mood boards, logo, name, and vision. Advanced ability to expand quickly by targeting a specific audience and tailoring all marketing and branding content toward that demographic. Remained updated on evolving trends for each season to select competitive new lines.Achieved competitive product positioning by overseeing fashion shoots, selecting models, determining outfits, and securing sites; utilized images to increase quality of online marketing through Weibo and WeChat.Collaborated cohesively with web teams to create and launch Outlaw Soul Shop on Taobao.com (a Chinese version of eBay); significantly increased digital presence to draw in new business.Supervised fabric selection and communicated with tailors and factories on sampling and production schedules.Elevated customer service, retention, and satisfaction by leading logistics and customer service teams.Achieved 200% ROI on startup capital investment within the first year. Show less

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  INDEPENDENTLY EMPLOYED

  Jan 2014 - Oct 2018

  Fashion Sales and Personal Shopper

  Grew revenue and exponentially achieved annual profit growth by prospecting for new business, presenting a diverse list of services, and securing new clientele. Maximized reach and visibility by integrating use of high-volume social media platforms across Chinese networks. Deployed use of strong analytical skills to execute consumer research, identify trending items, and use that information to select and source products that would appeal to target audiences.Increased access to information across global consumer bases by translating between English and Chinese.Mitigated delays and boosted client satisfaction by managing order, purchasing, a shipping effectively.Advanced success of new product launches; sold thousands of dollars in products to Chinese customers. Show less

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  Tradegood

  Jan 2014 - May 2014

  Merchandiser

  Communicate with Tradegood’s clients (Chinese factories)Create trends book for clientsSelect clothing from the clients portfolio to display/sell at tradeshowsCreate a catalog of client’s select clothing to use as display at tradeshowsSetup and manager Tradegood booths at WWD MAGIC and AID trade shows in Vegas

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  Fusion Glassworks

  Jan 2016 - Dec 2021

  Vendor Relationship Manager

  Achieve ideal pricing by utilizing sharp negotiation skills to obtain ideal terms with partnering factories in China. Deploy a deep understanding of global merchandising and production processes. Mitigate delays or issues by nurturing a working knowledge in manufacturing requirements, specifications, and schedules. Streamline communication across teams to drive efficiency, consistency, and smooth collaboration.Position teams to meet strict deadlines by implementing production calendars and increasing efficiency.Central point of contact on all logistics coordination, production, and project management.Uphold high quality expectations to advance client satisfaction and further enhance profitability. Show less

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  Hi Degree Tequila

  Jan 2019 - May 2020

  Social Media Manager

  Expanded brand awareness by creating a consistent brand strategy, managing high-quality photo shoots, and ensuring competitive product positioning. Drove visibility by integrating use of popular social media platforms. Increased consumer engagement by presenting insightful information on upcoming launches and incorporating targeted language to attract desired demographics. Elevated new business growth with compelling marketing campaigns.Displayed innovative, creative leadership strengths by designing mood boards for photo sessions.Demonstrated expertise in creative coordination, content development, storytelling, editing, and proofreading.Established an Instagram page and centralized focus on gaining loyal followers, leading to new business.Spearheaded screening, interviewing, hiring processes for new photographers and copywriters. Show less