Haritha Viswam

Experience

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  Dunkin' Donuts

  May 2021 - Jun 2022

  Retail shift manager

  • Overseeing daily operations and team performance.• Demonstrated effective communication skills in providing exceptional customer service and addressing inquiries or concerns.• Executed marketing strategies to promote new products and special deals, resulting in increased customer engagement and sales.• Proficiently managed shifts, including financial responsibilities and ensuring adherence to operational procedures.• Training new crew members and shift managers.

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  Farmison & Co

  Jun 2022 - Apr 2023

  Marketing & Digital Assistant

  • Developed and executed social media strategy, leveraging consumer insights and aligning with brand strategy, to create and edit engaging video content for Instagram. The primary objective was to increase brand awareness and foster increased engagement and follower growth.• Contributed to the creation and execution of marketing campaigns, including content creation and population with experience with CMS including: Magento 2, WordPress and D3R (bespoke platform).• Created design briefs and managed artwork for marketing assets such as packaging, cut charts, table talkers and brand designs, managing their development from start to finish using Trello.• Managed website merchandising, product creation, visual merchandising, and ecommerce plan, including front-end product building and website management.• Coordinated with photographers, printers, and designers, providing photographic themes and design briefs, and providing feedback to improve the final product for the brand and align it with the brand guidelines.• Actively participated in weekly NPD (New Product Development) meetings to ensure that new products aligned with current marketing trends. Additionally, contributed to the evaluation and implementation of proper ingredient labelling and allergen information on the website and packaging.• Carried out weekly reporting duties to the senior executive team, including competitor analysis to gather insights on industry trends, identify potential threats and opportunities for the brand.• Day-to-day ecommerce activities in line with the marketing calendar, such as SEO optimisations, content population, building products and landing pages.• Assisted in shaping marketing strategy and executing marketing campaigns for offline store Cut, including POS, data capture, merchandising and running store incentives. Show less

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  Destiny Foods

  Mar 2024 - now

  Marketing Executive