Experience

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  Aol / verizon

  Oct 2012 - Mar 2016

  • Served as the research, data and insights expert for CPG, Finance, Entertainment, Beverages & Retail accounts with revenue over $100M • Top accounts managed include: P&G, Georgia Pacific, Unilever, J&J, L'Oreal, The Home Depot, Macy's, Pepsi, Diageo• Served as the Content Measurement expert on the L'Oreal account proving content drives offline sales utilizing Nielsen Catalina (NCS) data• Participated in client-facing brainstorming/strategy sessions and research presentations to further relationships with largest advertisers • Leveraged syndicated (Nielsen, comScore, @plan, MRI) and custom ROI/ad effectiveness research methods to highlight the marketers value of advertising/sponsorships on AOL• Built the Shopper Marketing measurement solution in partnership with IRI for the organization resulting in proven ROI for a Georgia Pacific brand• Partnered with Ad Sales and Marketing in the production of upfront materials and research projects for key advertising partners and agencies• Combined consumer trends, advertiser data and product specific solutions to develop collateral that supports AOL’s position as a leader in online advertising research Show less • Work collaboratively with Account Management, Strategy Development, Research and Sales teams to generate data fueling RFP response decks, post campaign analyses and competitive intelligence reporting• Utilize 3rd-party research tools to support media recommendations and provide competitive spending analysis (Nielsen @plan, Comscore, MRI, Moat, DoubleClick Dart, Freewheel Video reporting • Report and Analyze Custom Content Campaigns utilizing social listening tools, Omniture and proprietary data• Manage all incoming projects and act as a liaison between the NY Team and the Bangalore data team in order to complete assignments in a timely fashion• Analyze performance of previous campaigns to compile case studies used throughout the entire organization• Review all outgoing projects to ensure quality and accuracy of data for the entire Team Show less

  • Analyst

    Oct 2014 - Mar 2016

  • Sales Development Coordinator - Ad Sales Research

    Oct 2012 - Oct 2014
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  Carat usa

  Mar 2016 - Jan 2017

  Insights manager

  • Acted as the media research lead for Pfizer DTC• Supervised and assisted in the development of an Analyst• Provided marketplace and target insight support to Client Service teams and client• Analyzed and identified key marketplace / media and consumer insights by using syndicated sources such as MARs, MRI and primary resources to make actionable recommendations for client groups and new client prospects• Developed, wrote and managed Insight department releases and initiatives, such as a white paper on Automatic Content Recognition technology to educate clients and internal stakeholders• Led in person digital trainings quarterly for digital operation teams on syndicated tools and Advertising Effectiveness methodologies, such as comScore, Nielsen, Millward Brown, Kantar• Reviewed and evaluated new and existing research resources in terms of quality, reliability, methodology and ease of use • Analyzed research surveys and reports from outside sources and wrote summaries• Developed research piece about the complex dynamic of families today and how this influences purchase decisions and presented it to key stakeholders as well as C-level executives• Active member of the Media Ratings Council; attended meetings monthly and voted on all things digital on behalf of the agency and Pfizer Show less

• 

  Viacom

  Jan 2017 - Mar 2018

  Insights manager

  • Manage Viacom's proprietary panel, maintaining active community engagement and member quality• Grew Viacom’s proprietary panel by 10% and increased engagement activity to 90%• Utilize Nielsen TV ratings, social and digital analytical tools, such as Canvs, Nielsen Social, comScore and MRI to provide the Sales organization with a cohesive story for sales pitches• Highlight the value of tentpole events such as the MTV VMAs through custom ad effectiveness research studies• Qualitative and Quantitative primary research studies to educate partners about Gen-Z and Millennial audiences• Collaborate with Pricing and Inventory teams to build, monitor and analyze linear program and network estimates for VH1 Show less

• 

  Cuebiq

  Mar 2018 - Jan 2022

  • Serve as the TV, product and custom solutions expert for a team of 10 sales people• Utilize product, industry and category knowledge to provide pre-sales support to Tier 1 Media Agencies and direct brands which has resulted in over $1.5M in revenue• Developed the linear TV offline foot traffic measurement solution including but not limited to methodology and campaign reporting which has resulted in nearly $300k in revenue in 6 months• Crafted the OOH exposure to TV tune-in as well as the OOH exposure to app downloads measurement solution for Turner's March Madness campaign • Analyze campaign reporting to produce client level benchmarks, best practices and case studies• Run quarterly TV measurement training for the sales organization• Managed the RFI / RFP process for scouting a new cross device partner Show less

  • Director, Solution Engineering

    Aug 2020 - Jan 2022

  • Senior Manager

    Mar 2018 - Aug 2020
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  Meta

  Jan 2022 - Dec 2022

  Product marketing

  - Supported cross functional teams for Small Business and Business Messaging Insights Products- Collaborated with cross functional teams globally to bring Business Messaging Insights to market- Conducted qualitative research interviews to identify areas of opportunity within the Business Messaging ecosystem- Spearheaded go to market initiatives for a new product launch that resulted in 2x increase in usage within the first month of launch- Led 3-year product strategy in partnership with product management for a family of apps insights product Show less

• 

  Walmart connect

  Dec 2022 - now

  Product marketing lead

  - Led the go-to-market rebrand of Walmart Connect's Sales lift measurement offering- Developed and presented training materials for the sales, marketing and product organization which led to a 97% completion rate- Orchestrated advertiser interviews for product feature requests and provided recommendations to the product organization- Collaborated closely with leadership across the Product and Sales organizations to develop the strategic direction and communication strategy for our Sales Lift measurement offering- Provide thought leadership on the measurement landscape inclusive of competitive trends Show less