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Lucie Frýbortová

Lucie frýbortová

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location of Lucie FrýbortováHlavní město Praha, Česko
Phone number of Lucie Frýbortová+91 xxxx xxxxx
Followers of Lucie Frýbortová545 followers

  • Timeline

    Jan 2013 - Jan 2015

    Marketing Consultant

    Česká spořitelna
    Česká republika
    Jan 2014 - Jan 2015

    Marketing Specialist

    FEO digital agency
    Jan 2015 - Jan 2016

    Project Manager

    Siemens
    Jan 2017 - Jan 2019

    Content Marketing Manager

    Notino
    Jan 2019 - Jan 2021

    Social Media Manager

    L'Oréal
    Current Company
    Jan 2021 - now

    Product Marketing Manager

    LG Electronics

  • About me

    Product Marketing Manager ve společnosti LG Electronics

  • Education

    • Mendel university in brno, faculty of business and economics

      -
      Master's degree economics and management 1.

      Aktivity a spolky:ISC Mendelu Management in economicsTaught in EnglishDiploma thesis topic: Perception of circular economy and its communication strategy (marketing research)

    • Mendel university in brno, faculty of business and economics

      -
      Bachelor's degree economics and management

      Aktivity a spolky:ISC Mendelu Management in economicsSpecialization: Marketing and TradeBachelor thesis topic: Analysis of internal environment in Vinium a.s.

    • Gymnasium brno-řečkovice

      -
      Secondary school-leaving exam general

    • Omnes education

      -
      International management

      INSEEC - Grande École de Commerce - Business school ParisErasmus exchange programme,Master´s degreeTaught in EnglishSuccesfully completed subjects: Business Intelligence 1, Current Events and Methods, French Culture 2, Luxury Brand Management, International Relations 2, International Contracts 1, Supply Chain Management 1, International management Case Studies 2, Trade Export 2, Purchasing 2, Project Management, Principles of Strategic Management, International Academic… Zobrazit více INSEEC - Grande École de Commerce - Business school ParisErasmus exchange programme,Master´s degreeTaught in EnglishSuccesfully completed subjects: Business Intelligence 1, Current Events and Methods, French Culture 2, Luxury Brand Management, International Relations 2, International Contracts 1, Supply Chain Management 1, International management Case Studies 2, Trade Export 2, Purchasing 2, Project Management, Principles of Strategic Management, International Academic Seminars, Corporate Campus Sessions Zobrazit méně

  • Experience

    • Česká spořitelna

      Jan 2013 - Jan 2015

      - analyzing of new bank applications and products, recommendations for improvement- setting the proper marketing strategy for specific products- social media management (facebook page CS Broadcast)- YT campaign of credit sticker - acquiring skills and knowledges about online marketing (especially social networks)- how to be successful in online environment?- practical tips and examples

      • Marketing Consultant

        Jan 2013 - Jan 2015

      • Trainee - internship about online communication

        Jan 2013 - Jan 2013

    • Feo digital agency

      Jan 2014 - Jan 2015
      Marketing specialist

      - brand marketing, strategies- blog Marketing Guru, copywriting- preparation of newsletters, contests and promotional materials of company and clients (product lists, mailing ...)- basics of PPC and Google Analytics- web administration

    • Siemens

      Jan 2015 - Jan 2016
      Project manager

      My role is about leading of the project "Marketing of suppliers" in purchasing department.Starting from scratch, finalisation by implementation of the solution.

    • Notino

      Jan 2017 - Jan 2019
      Content marketing manager

      Notino is the leading beauty online retailer in the CEE and one of the largest in Europe. It is a fast-growing, dynamic company merging beauty & technology, expanding to many countries around the world.As Content Marketing Manager, I'm directly reporting to the Head of Content and Social Media and working alongside creative people such as copywriters, designers, photographers etc. The Brand Marketing division is based in Central Europe as part of the Global Marketing Department.

    • L'oréal

      Jan 2019 - Jan 2021
      Social media manager

      Responsibility for social media content CZ/SK/HU (paid/organic)Coordination of digital activities and mplementation of global brand strategyContent creation (shooting and livestreams co-organization, briefing agencies)Analytical work, reporting, market monitoringWorking closely with: Brand managers, Graphic designers, Social community team and Digital communication director

    • Lg electronics

      Jan 2021 - now
      Product marketing manager

      360° Marketing and marketing strategy for LG HE division CZ&SK market, Budget management, Managing Media and PR activities: TV Ads, Radio, Print Ads, Digital Ads, Events, POS materials (production initiation, design review, budget confirmation), In-store displayBest practices: LG OLEDny campaign 2021 (OLED A1 No 1 in CZ market 09/22), LG NPI event 2022

  • Licenses & Certifications

    • Certificate of preparation and implementation of the model assessment centre

      Icv mendelu
      Jan 2013

    • Driving license

      Jan 2010

    • Successful completion of internship programme about marketing communication

      Česká spořitelna
      Jan 2013

    • Certified marketer level 1 (cm1) credential

      General assembly
      Jan 2020
      View certificate certificate

    • Mindset v éře ai jak umělá inteligence změní naše životy a jak toho využít?

      Growjob institute
      Jan 2024

    • Successful completion of online marketing training

      Digisemestr
      Jan 2015