Beth Johnston

Experience

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  IBM

  Mar 1995 - Jan 2000

  Industry Consultant, Telecommunications & Media

  (Beth Nichols): Led and/or was part of various successful consulting engagements focused on strategic planning and development, enterprise process development and reengineering, software evaluation and implementation

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  Qwest Communications

  Jan 2000 - Apr 2001

  EMarketing Manager

  (Beth Nichols): Led the Team that developed, executed and was held accountable for all aspects of the eMarking strategy (Web, eMail, alliance partnerships, etc.) for the Consumer and Small Business functional units.

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  Johnston & Company

  Jan 2001 - Jan 2005

  Real Estate Broker/Owner

  Owner of Johnston & Co. Real Estate, Inc.: Founded and managed a successful Real Estate brokerage firm with a proven sales and management track record. Able to generate a continual flow of business through aggressive prospecting and networking. Competent in contract negotiation, business development, and maintaining long-term relationships with clients and other Agents.

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  St. Augustine School

  Sept 2009 - Jun 2012

  Board Member/President

  Served a 3-year term on the Pre-K through 8th grade school’s Board. Served as President for the 2011-2012 school year.Responsible for planning, marketing, and executing all of the school’s 7 fundraising events, 12 entertainment activities, and ongoing communications for the families, students and staff.

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  FSHD Society

  May 2013 - now

  Co-Chairperson of the annual fundraiser, “A Festive Evening of Song”, the FSH Society’s largest fundraiser. Successfully increased donations from $35,000 in 2008 to over $320,000 in 2013. Responsible for end-to-end planning and execution of this Event, including:• Securing venue and entertainment, negotiate pricing and terms• Solicitation and collection of donations – both items and monies – from companies and individuals• Design and delivery of solicitation letters, invitations, and Event Journal• Event planning and execution: including all aspects of the schedule, event flow, seating, silent and live auctions Show less

  • Chief Community Engagement Officer

    Sept 2016 - now

  • Development Officer

    Aug 2016 - Sept 2017

  • Fundraiser

    Jan 2006 - Aug 2016

  • Secretary of the Board of Directors

    Jan 2011 - May 2016

  • Grant Seeker

    May 2013 - Aug 2014
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  Colorado Free University

  Mar 2014 - Nov 2014

  Student: Social Media Management Certificate Program

  Obtained Certificate Nov, 2014

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  Social Bridges

  Aug 2014 - now

  Founder & CEO | Certified Social Media Marketing Manager & Trainer

  Social Bridges will help you "bridge" that critical connection between your company's brand and your audience via social media marketing... Pure coincidence that Bridges is my maiden name... :)I assist small businesses review, develop, and execute their social media strategy in order to improve company branding, drive leads and increase customer loyalty and community presence. I provide a range of services, from just helping you to setup your social media profiles, to fully managing and maintaining all of your company pages.Services also include (but definitely aren't limited to):* audit of current social media profiles on Facebook, Twitter, LinkedIn, Google+ and Pinterest* short-term and longer-term social media strategies based on the business' goal and objectives* content creation, and plan for delivering the content on the business' various social platforms, eMail newsletters, and blogs* create and run social campaigns and contestsI specialize in helping small business start and manage their social media marketing. Let's do this!Check us out:www.SocialBridges.bizFacebook: https://www.facebook.com/Social.BridgesTwitter: @Social_BridgesGoogle+: google.com/+SocialbridgesBiz303LinkedIn: www.Linkedin.com/in/BethEJohnston Show less

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  51 Blocks

  Aug 2014 - Nov 2014

  Social Media Marketing Intern

  Internship required to obtain the Social Media Manager Professional Certificate, and must demonstrate proficiency in social media campaign design and utilization of the major social platforms, including: Facebook, LinkedIn, Twitter, Google+ and Pinterest, as well as secondary platforms.Design and implement social media campaigns for 6 different clients over the course of 8 weeks on all major social platforms. Based on client’s social media objectives, I/we:o Determine the best social platform for their business and target audienceo Create and execute social media content calendarso Research and create relevant contento Provide month-end reporting, including social reach (posts/shares), following (likes/followers), referral traffic, conversions, etc., highlighted trends and ROI, utilizing tracking tools such as Hootsuite, Google Analytics, Facebook Insights, etc.Developed process documents and templates to assist this small firm to streamline their Social Media Execution. Show less

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  Colorado Free University

  Jan 2016 - Dec 2016

  Instructor, Social Media

  I teach several Social Media-related classes at Colorado Free University on an ongoing basis: * Pinterest for Business* Building a Social Media Manager's Business* Blogging for Success > Responsible for researching the content, creating the curriculum, and developing class materials for each class. > Regularly receive "Outstanding" written testimonials for my teaching and the class content.