
Timeline
About me
Programmatic Account Director at Mindshare | GroupM
Education
University of oxford
2017 - 2017Osc computer science, business managementOporto british school
2003 - 2017International baccalaureateActivities and Societies: Extended Essay, Internal Assessments for each subject and 500 hours for CAS (Creativity, Activity, Service). Higher Level Subjects: Information Technology on a Global Society, Business Management and Portuguese Language.Standard Level Subjects: Maths Studies, English Language and Literature, Environmental Systems and Societies, Theory of Knowledge.
Loughborough university
2017 - 2021Bachelor's degree information technology management for business (itmb)
Experience
Thedrinksbasket
Jun 2015 - Sept 2015Technical supportSummer internship in a business transition from "Temple Wines" into a new e-commerce firm selling alcohol to consumers directly in the online market now called "TheDrinksBasket".Achievements/Tasks:HTML and Website DevelopmentMySQL, Databases to optimise business performance(and more)
Intodesign creative studio
Jun 2017 - Sept 2017Graphic designeriNTODesign offers complete product development, graphic design, web design, photography and 3D solutions in a combination of creativity, logic, technology, future and passion.Achievements/Tasks:Gained valuable insight into 3D software programs including Rhino 3D, allowing me to explore/experiment the digital production world and how to create particular objects like complex lathed shapes.Being taught graphical design software such as Adobe Photoshop and Lightroom allowed me to use these in my own business ventures selling photo presets and prints in my own website. This experience has allowed me to further recognise what to expect in an online business startup.The opportunity to create an advertising leaflet poster for a new product in the company gave me first-hand experience into marketing a new product. Show less
Bbc
Jul 2019 - Jul 2019The apprentice interviews2019 16th Series Auditions
Gocontact
Oct 2019 - Oct 2020GoContact is a company specialized in integrated solutions for Contact Centers (IPBX + Contact Center Software + Communications).Job Duties/Tasks:Market and competition analysis for both Portugal and Spain;Definition of target audience profiles, for the Portuguese and Spanish markets;Manage social media and reporting of the performance in these networks;Analysis of digital results in Google Analytics and other Analytics platforms;Manage campaigns and results in Google Ads;Manage Email Marketing campaigns and results;Produce and manage Benchmark Surveys;Produce Persona Profiling;Website Design and Landing Pages Implementation - using WordPress;Design and setup Digital Marketing Campaigns - using Adobe Photoshop and Illustrator;SEO Analysis and Strategies(and more) Show less
Paid Social
Mar 2020 - Oct 2020Junior Digital Marketing
Oct 2019 - Sept 2020
Dentsu
Sept 2021 - Apr 2023PRIMARY ACCOUNTS: Kering Global (Balenciaga, Bottega Veneta, Yves Saint Laurent, Boucheron, Alexander McQueenand more) PRIMARY ACCOUNTS: Intel Corporations & SonosHandling day-to-day running and scaling of EMEA campaigns involving OMPs, PMPs,PGs, Trueview (YouTube), while developing on-going strategies and proactive optimisations through various DSPs (DV360, Amazon, Teads etc).
Global Campaign Manager
Nov 2022 - Apr 2023Programmatic Campaign Executive
Sept 2021 - Nov 2022
Kindred group plc
Apr 2023 - Jan 2024Programmatic managerINHOUSE CLIENTS: Unibet, 32Red, Bingo.com, and more
Mindshare
Mar 2024 - nowProgrammatic account directorMindshare UK.PRIMARY ACCOUNTS: Marks & Spencer, PayPal, Vision Express, Tourism New Zealand, Zespri, and more.
Licenses & Certifications
- View certificate
Display & video 360 certification exam
GoogleApr 2024 Google analytics
GoogleMay 2022Teads ad manager certification
TeadsSept 2022- View certificate
The trade desk edge academy certified: trading essentials
The trade deskApr 2024 Adform academy certification
AdformApr 2023Xandr invest: dsp certificate
XandrApr 2023Amazon advertising campaign certificate
AmazonJan 2022
Volunteer Experience
Volunteer
Issued by Wildlife SOS - Wildlife Conservation Programme on Feb 2017Associated with Shrey Kanabar
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