Experience

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  R. fieldhouse - arndale optometrists

  Jan 1989 - Jan 1993

  Optical mechanic apprenticeship
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  Health partners

  Mar 1994 - Aug 1996

  Optical dispenser

  - Fitting Lab supervisor- Licensed Dispensing Optician- Retail Customer Service- Stock Management and Procurement.

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  Sola optical

  Aug 1996 - Jul 2004

  Based in Adelaide - regional head office, I was invited to visit South Africa to deliver a series of product evenings into major cities to promote SOLA Lenses.Furthermore, as a result, a permanent role developed to engage developing SOLA Technologies Lens Laboratory network agency into South Africa. Responsibilities -- Continue manage Australian state territories.- Visit RSA to develop market opportunities by road shows and training.- Engage local agency and manage logistics out of head office Australia.- Assist in recruiting sales team for Johannesburg, Cape Town and Durban.- Develop and deliver regional sales meetings.- Design Marketing campaigns.- Coaching Sales Team members. Show less

  • Regional Business Development Manager South Africa

    Jan 2001 - Jul 2004

  • Territory Manager SA / NT / ACT

    Aug 1996 - Jan 2001
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  Zeiss australia and new zealand

  Jul 2004 - Jan 2009

  National key account manager - transitions optical

  Transitions Optical patented technology share IP with major lens castors.As these lens companies compete for commercial exposure and interaction with the Transition brand, I was responsible with driving and managing the sales category as a national key account (Transitions Optical) representing Carl Zeiss Vision. Emphasis was placed on growing the category for both parties via the Zeiss lens brand. As such, the role was subsidized by both Zeiss and Transitions jointly. Responsibilities were;- Market representation of Zeiss lens product via Transitions co-branding.- Work with Transitions Optical commercial management team engaging promotional activity.- Manage retail key accounts for joint promotional activity i.e. TV and print. - Promote Zeiss product to Transitions sales team via training and presentation.- Forecasting logistics between Zeiss manufacturing and Transitions manufacturing.- Achieve sales budget / P&L.- Reporting to Carl Zeiss Vision - Asia Pacific General Manager. Show less

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  Specsavers

  Jan 2009 - Feb 2010

  Retail director

  Joint Venture Partner franchise store.Manage staff accountability in store performance, via sales, incentive and task. Address performance issues, set up to succeed, create an open environment, empower, create career pathways and encourage a sense of risk taking within boundaries. - One of three Westfield Shopping Centre based high turn over stores in SA.- Engage corporate partnership with Regional Directors.- Full restructure, staff and Optometry Services from previous partner.- Introduced comprehensive consultation services.- Full P&L Responsibility.- Managed store fit out and new capital equipment purchases.- Introduced seven day trading and Optometry services.- Merchandising.- Stock Procurement - Manage merchandising in line with corporate instruction.- Staff management.- Staff training.- Recruitment processes.- Manage Optometry Services.Shares in franchise store were sold at the end of one year contract to pursue commercial interests back in corporate sales. Show less

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  Virbac

  Feb 2010 - Aug 2010

  Pharmaceutical sales consultant sa

  Portfolio included Companion Animal Pharma via South Australian Based Veterinary Clinics.Identify opportunities, maintain relationships with high performing customers and manage wholesale relationships with distributors. - Vaccines- Dermatology- Antibiotics- Euthanasia drugs- Micro chipping Resigned due to new opportunity offered via networking.

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  Cr labs

  Jun 2013 - now

  Reporting to the CEOMember of the Senior Management teamManage sales and marketing campaignsOversee Sales & Marketing functions New product development NPD 2 market Optical Lens TechnologyLaboratory TechnologiesMedical Device - Capital EquipmentDeveloping and implementing targeted sales strategiesLeading national sales team Australia and New Zealand to achieve sales targetsPerformance managementRestructure national sales team Establish productive and professional relationships with personnel in key customer accountsMonitor and analyze performance metrics, develop, set objectives and suggest improvementsPerform research and identify new potential customers and new market opportunitiesCoach Sales Team MembersCreate Value Stream processesProvide timely and effective solutions aligned with clients’ needsLiaise with Marketing, Graphic Design and Product Development to ensure brand consistencyStay up-to-date with new product launches and ensure sales team members are on boardWork within Senior Management Team Show less Manage state sales for Australia's largest independent Ophthalmic lens laboratory and product portfolio into SA / WA / NT / Regional VIC. - Report to General Manager & National Sales Director. - Engage retail strategies into allied health practices. - Identify and grow Optometry practice customer base.- Create target conversions from competitor laboratories.- Introduction of product portfolio.- Encourage range review to grow practice profitability.- Provide regular Optics and Product Training.- Introduce and install Practice Lab management software and electronic hardware.- Technical Trouble shooting.- Maintaining ongoing service relationships with clients.- Business Review P&L processes with customers.- Upgrade practice management software.- Install web based online ordering.- Marketing Project Management.- Assist Marketing in developing technical information and point of sale.- CRM Sales Force. Show less Secondary to full time sales management, I held responsibility for project development, launch and management of a digital customer retention program for CR Surfacing. Responsibilities included; transaction management, web site updates, product procurement, managing partner stakeholder relationships, customer interaction, membership growth via engaging national sales team and financials results. Categories included; Contact Lens, Medical Device, Medical Consumables, Optical Frames, Travel, Professional bodies, Not For Profit groups and Finance. Show less

  • Chief Commercial Officer (CCO)

    Feb 2022 - now

  • Business Development Manager SA / WA / NT

    Aug 2010 - Feb 2022

  • Loyalty Program Manager

    Jun 2013 - Jul 2019
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  Services australia

  Mar 2020 - Apr 2020

  Aso3 customer service officer

  In bound Covid 19 triage call centre - Centrelink.