Valerie Newton

Experience

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  ZEE MEDICAL PRODUCTS CO INC

  May 2001 - Jul 2006

  Territory Sales Manager

  Generated new business for the company through customer outreach and cold call sales. Interacted daily with current and potential customers to resolve concerns related to safety, first-aid, and OSHA. Served 11 counties and over 200 customer accounts. Ranked in the southeastern states as top five percent in sales production.

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  Bladen County Schools

  Jul 2006 - Sept 2021

  Public Relations and Communications Director

  * Design and manage effective public relations and marketing campaigns, and compose strategic communication plans to maximize engagement across multi-media and streaming platforms.* Establish diverse community partnerships and build relationships with stakeholders to support overall programming and expand the vision of the district's brand through in-kind and monetary sponsorships.* Plan, develop, and coordinate "state of" and "town hall" style meetings for key community partners, including faith-based organizations, grassroots groups, parents, business leaders, and elected officials.* Plan and execute special event programs to include operational logistics, team briefings, collaboration with participants, and media pitches.* Chief on the record spokeswoman, responding to rapidly developing scenarios; field inquiries from regional and national media.* Conceptualize story content to create visual designs for graphic use in various multi-media platforms.* Direct the school district’s communications program on a local and state level with major emphasis on communications within the district; coordinate communications between the district, school and home as well as communications between the district and the community.* Serve as the communications liaison between the press and the superintendent and staff members, school principals, and school staff. Arrange for press coverage at all major school system functions.* Design, develop, maintain, and direct website for district and schools. Developed rubric for assessing teacher and school webpages. Provide website professional development and assistance to school web managers through monthly PLCs.*Established a parent university initiative (BCS Parent U) and implemented parent involvement programs for the school system to engage thousands of parents and guardians in the education of their children.* One hundred percent pitch/place ratio with media stories across TV, print, and radio. Show less

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  Sampson County Schools

  Sept 2021 - now

  Director of Communications and Family Engagement