Experience

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  Hetermedia

  Nov 2004 - Jun 2005

  Junior designer
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  Planet earth inc ltd.

  May 2008 - Feb 2010

  Assistant designer
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  Internet solutions limited

  May 2008 - Feb 2010

  Assistant designer
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  Mirum agency

  May 2010 - Oct 2016

  Senior project executive

  - Managed accounts for 10+ major client includes Hong Kong Tourism Board,Hang Lung, Ocean Park, Wynn Palace, LANDMARK, Hang Seng Bank etc.- Maintain long-term relationship with client and understanding client needs toprovide customized digital marketing campaign to the client- Supervised cross-functional project teams for multiple projects across allphases of the website, app development and digital marketing campaigns todeliver high-quality work for clients- Onsite experience at Hong Kong Trade Development Council (HKTDC) toprovide digital marketing solutions for trade events (e.g. website revamp,SEO optimization, SEM, eDM, social media marketing – facebook livestreaming, Instagram, youtube and wechat etc. Show less

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  Hong kong tourism board

  Oct 2016 - Apr 2018

  Digital marketing senior executive

  - Plan and implement digital marketing activities such as SEO, SEM, eDM,display ad (google, youtube, social media) and search ad, to meet theobjectives of the campaigns- Monitor and lead multiple digital marketing strategies and campaign sitedevelopment of mega events such as Wine & Dine and My Hong Kong Guideapp- Maintain communication with internal teammate and external agency in orderto manage expectations- Prepare performance reports of digital marketing campaigns to evaluating thecost-effectiveness of the digital marketing promotion Show less

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  Hong kong maxim's group

  Apr 2019 - Mar 2022

  Assistant marketing manager

  - Assist the marketing team with development and implementation of company marketing activities and initiatives. This includes marketing tactics such as print, digital, e-commerce, social media, content marketing, events, and community initiatives.- Evaluate and monitor campaign performance and create comprehensive reports capturing key analytics.- Maintenance of corporate websites, including content creation, inventory listings, products, and organization updates.- Provide administrative and operational support, including sales lead generation and coordination.- Collaborate with design team to produce marketing pieces. Assist in the creation and editing of written, video and photo content for social media platforms. Maintain brand integrity across all marketing platforms.- Build and maintain relationships with external vendors, corporate partners, and internal departments. Show less