Experience

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  Coca cola femsa

  Jul 2002 - Jun 2004

  Operational commercial supervisor

  Ensure fleet availability for the sales cycle. Maintain the indicators of commercial management and operations within the goal (Availability of inventory according to sales planning, taking care of the sales mix, packaging). Lead and ensure the performance of the team according to the guidelines of the organization. (Receipt of goods, product loss, administrative control).

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  Nestlé

  Aug 2004 - Apr 2016

  For SAVOY & Dolce Gusto leading brands. Develop communication and digital strategy plan for 8 sub-brands derived from SAVOY. Report unit: VP Confites. Managed budget: $ 28 million / year● Led the adjustment of the marketing mix (price & product), generating an increase in production line availability of 19% and sales volume by 24% in one year.● Accelerated 3 product launches guaranteeing the experience and satisfaction of the consumer and contributing to profitability of the business in more than 7% capitalizing market share in + 4.8% Show less Lead and manage business sales plans ensuring growth in volume, value and profitability for the food and beverage unit. Development of commercial strategies in terms of planning, assortment, execution, promotion, and communication of brands in channels and Market routes for 2 categories. Direct reports: 9. Indirect reports: 34. Reporting unit: National Sales Manager. Managed budget: $ 1.1 million / year.● Generating 17% growth in volume value in the region by developing plans adapted to key retail clients based on relationships, co-creation and commercial approach. Improved the assortment indicator on point of sales by 40% in 18 months through revising and improving the accuracy of the demand plan. Show less

  • Marketing Manager

    Aug 2013 - Apr 2016

  • National Sales / Trade Marketing Manager

    Jan 2012 - Aug 2013

  • Sales and Trade Manager

    Jun 2007 - Jan 2012

  • Optimization Investment Specialist(IC3)

    Aug 2004 - May 2007
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  Annam group

  May 2016 - Dec 2016

  Head of marketing

  Project for local company in Vietnam (Annam Fine Food) leader in the manufacture, distribution and commercialization of local and global brands as FERRERO, Lactalis, Nestlé waters, Kikkoman. Portfolio management and action plan. • Develop portfolio analysis (volume, value and profit) for 60 brands and 560 items, establishing result forecast vs target of the year generating action plan and sub projects 100% approved by directory and communicated to managers with 80% execution progress.

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  L´oréal

  Jul 2017 - Dec 2018

  Commercial channel manager (modern trade)

  Responsible for commercial development in value, volume and profit. Ensure the growth of key accounts. Development of trade plans, account segmentation, category management, BI, instore view Sell In/Out. Director reports: 3. Report Unit: Division General Manager. Business value: $MM 45 years. Generates sell out growth +10% in value via trade plans, customized activities and promotions, ensuring a mix of portfolio brands in 1 year. Develops the segmentation of B2C and B2B accounts to budget and execute customer channel plans. • Reduce the credit indicator in the entire channel by 5% in 1 year. Show less

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  Edenred

  May 2019 - Apr 2022

  Commercial manager

  Leads the segment including the project area, management of strategic initiatives for the company. Develops plan of sales, legal, nutrition and healthy merchants, supermarket retail Responsible for the attention and relationship with public institución nationwide. Direct report to the General Manager (I), part of executive committee (I). Directs Reports: 5 / Indirect Reports: 17. Leads a diverse team of professional (Commercial KAM head, Project Chief, Lawyer, Coordinators, Nutritionist, merchants executives Analyst). ● Lead the process for adjudication of the national agreement on food and benefits generating leadership position in the segment, pasing from # 3 ranking to # 1 ranking in the Market.+32% BV.● Encourage and accelerate the development of emerging initiative / product for public and private segment. (Solidarity Card) mitigating lock down during confinement period and promoting social contribution, 35% increase in business growth for the period, +5.6% Market Share Value● Develop and managed the most ambitious commercial network project in the AMS with an implementation cost reduction of up to 52%. Show less

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  Ópticas prima

  Jun 2022 - now

  Commercial manager

  Creation of concept, brand and implementation of solution for visual health care in retail format for the public and mobile for companies. Responsible for the development of new businesses and alliances with the public and private sectors, communication and corporate representation.

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  Laboratorio maver s.a.

  Jun 2023 - now

  Gerente comercial regional

  Responsable comercial, P&L para portafolio OTC & ÉticosDesarrollo de canal moderno y tradicional / Visita médica Líder de área de exportaciones (comercial) para laboratorios Maver portafolio OTC & Consumo en paises de la región con equipo local y Head de cada país en desarrollo ( Paraguay/ Venezuela / Centro América )