
Timeline
About me
SVP, Product Services & Operations at iHeartMedia
Education

University of south florida
2010 - 2013Masters of business administration management, information systems
Ithaca college
2000 - 2004Bachelors of science communications
Experience

Iheartmedia, inc.
Jan 1999 - Jun 1999News internHigh school intern at television stations WHP-TV 21 and WLYH-TV 15 in the news department. Monitored wires for breaking news, wrote and edited stories for television broadcast, ran teleprompter, and on occasion, studio camrea.

Iheartmedia, inc.
Aug 2002 - Dec 2002Programming internInterned in the programming department and three Los Angeles radio stations working with on-air personalities to plan their show, facilitate listener communication, and make coffee.

Global radio
Jan 2003 - Jun 2003Promotions internIntern at Classic FM, focusing on digital and in-person promotions for this UK-wide radio brand.

Iheartmedia
Jun 2003 - nowStraddling the line between product management and engineering, I lead that team that manages iHeart's Customer Care team, Applications Tech Support, and our CMS platform and tooling. Every time you use the iHeart app or visit one the company's 1,000 local brands, you're seeing content that was created or scheduled in the tools my team manages and supports. We are the glue that keeps iHeartRadio at the forefront of innovation!I split my time between our Franklin, NJ and New York, NY offices. Show less Product owner of a network of more than 900 local radio station websites, focusing on the templates and tools that allow stations and personalities to effectively communicate with their listeners and offer effective campaigns for advertisers. Migration of user-facing websites off of a 16-year old legacy platform to modern infrastructure. Conceptualized, planned, and executed the upgrade to a responsive web template with a mobile-first approach. Manage a 10-person scrum team consisting of developers, designers, and test engineers in an agile environment with a varying number of team members off-shore. Show less Digital content lead for 8 local radio station websites with focus on generating original content to attract users to the sites. Execution of digital contest and sweepstakes to drive digital engagement and listening. Light PHP development work to create and maintain database-driven promotions to maximize digital engagement. Coaching of on-air and promotions staff to include digital elements in all facets of the operation. Extensive work in billboard design, vehicle wraps, and layout for print marketing campaigns. Live and pre-recorded video features streamed to websites and social media. Show less
Senior Vice President, Product Services & Operations
Jan 2023 - nowDirector of Product Management, Publishing
Jun 2018 - Jan 2023Senior Product Manager
Nov 2013 - Jun 2018Director of Technology
Aug 2012 - Nov 2013Online Content Director
Nov 2007 - Aug 2012Program Director
Dec 2005 - Nov 2007Promotions Director
May 2004 - Dec 2005Board Operator
Jun 2003 - May 2004
Licenses & Certifications

Outdoor emergency care instructor
National ski patrolMay 2021- View certificate

Post-crisis leadership certificate
University of south florida muma college of businessJul 2020 
First aid/cpr/aed instructor
American heart associationSept 2019
Outdoor emergency transport
National ski patrolJan 2018
Outdoor emergency care technician
National ski patrolDec 2016- View certificate

Diversity, equity and inclusion in the workplace certificate
University of south florida muma college of businessJan 2025 - View certificate

Genai in action: impact and possibilities
University of south floridaMar 2025 
Senior outdoor emergency care technician
National ski patrolMar 2020
Honors & Awards
- Awarded to Mike WoodruffCandidate Of The Year Camelback Ski Patrol 2018
- Awarded to Mike WoodruffiHeartRadio Rockstar iHeartMedia Oct 2017
Volunteer Experience
Ski Patrol
Issued by Camelback Resort on Sept 2016
Associated with Mike WoodruffSecretary - Eastern PA Region
Issued by National Ski Patrol on Apr 2021
Associated with Mike WoodruffBoard Member
Issued by Parkline Condominium Association on Apr 2014
Associated with Mike Woodruff
Languages
- enEnglish
- frFrench
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