Mike Woodruff

Mike woodruff

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location of Mike WoodruffNew York City Metropolitan Area
Followers of Mike Woodruff952 followers
  • Timeline

  • About me

    SVP, Product Services & Operations at iHeartMedia

  • Education

    • University of south florida

      2010 - 2013
      Masters of business administration management, information systems
    • Ithaca college

      2000 - 2004
      Bachelors of science communications
  • Experience

    • Iheartmedia, inc.

      Jan 1999 - Jun 1999
      News intern

      High school intern at television stations WHP-TV 21 and WLYH-TV 15 in the news department. Monitored wires for breaking news, wrote and edited stories for television broadcast, ran teleprompter, and on occasion, studio camrea.

    • Iheartmedia, inc.

      Aug 2002 - Dec 2002
      Programming intern

      Interned in the programming department and three Los Angeles radio stations working with on-air personalities to plan their show, facilitate listener communication, and make coffee.

    • Global radio

      Jan 2003 - Jun 2003
      Promotions intern

      Intern at Classic FM, focusing on digital and in-person promotions for this UK-wide radio brand.

    • Iheartmedia

      Jun 2003 - now

      Straddling the line between product management and engineering, I lead that team that manages iHeart's Customer Care team, Applications Tech Support, and our CMS platform and tooling. Every time you use the iHeart app or visit one the company's 1,000 local brands, you're seeing content that was created or scheduled in the tools my team manages and supports. We are the glue that keeps iHeartRadio at the forefront of innovation!I split my time between our Franklin, NJ and New York, NY offices. Show less Product owner of a network of more than 900 local radio station websites, focusing on the templates and tools that allow stations and personalities to effectively communicate with their listeners and offer effective campaigns for advertisers. Migration of user-facing websites off of a 16-year old legacy platform to modern infrastructure. Conceptualized, planned, and executed the upgrade to a responsive web template with a mobile-first approach. Manage a 10-person scrum team consisting of developers, designers, and test engineers in an agile environment with a varying number of team members off-shore. Show less Digital content lead for 8 local radio station websites with focus on generating original content to attract users to the sites. Execution of digital contest and sweepstakes to drive digital engagement and listening. Light PHP development work to create and maintain database-driven promotions to maximize digital engagement. Coaching of on-air and promotions staff to include digital elements in all facets of the operation. Extensive work in billboard design, vehicle wraps, and layout for print marketing campaigns. Live and pre-recorded video features streamed to websites and social media. Show less

      • Senior Vice President, Product Services & Operations

        Jan 2023 - now
      • Director of Product Management, Publishing

        Jun 2018 - Jan 2023
      • Senior Product Manager

        Nov 2013 - Jun 2018
      • Director of Technology

        Aug 2012 - Nov 2013
      • Online Content Director

        Nov 2007 - Aug 2012
      • Program Director

        Dec 2005 - Nov 2007
      • Promotions Director

        May 2004 - Dec 2005
      • Board Operator

        Jun 2003 - May 2004
  • Licenses & Certifications

    • Outdoor emergency care instructor

      National ski patrol
      May 2021
    • Post-crisis leadership certificate

      University of south florida muma college of business
      Jul 2020
      View certificate certificate
    • First aid/cpr/aed instructor

      American heart association
      Sept 2019
    • Outdoor emergency transport

      National ski patrol
      Jan 2018
    • Outdoor emergency care technician

      National ski patrol
      Dec 2016
    • Diversity, equity and inclusion in the workplace certificate

      University of south florida muma college of business
      Jan 2025
      View certificate certificate
    • Genai in action: impact and possibilities

      University of south florida
      Mar 2025
      View certificate certificate
    • Senior outdoor emergency care technician

      National ski patrol
      Mar 2020
  • Honors & Awards

    • Awarded to Mike Woodruff
      Candidate Of The Year Camelback Ski Patrol 2018
    • Awarded to Mike Woodruff
      iHeartRadio Rockstar iHeartMedia Oct 2017
  • Volunteer Experience

    • Ski Patrol

      Issued by Camelback Resort on Sept 2016
      Camelback ResortAssociated with Mike Woodruff
    • Secretary - Eastern PA Region

      Issued by National Ski Patrol on Apr 2021
      National Ski PatrolAssociated with Mike Woodruff
    • Board Member

      Issued by Parkline Condominium Association on Apr 2014
      Parkline Condominium AssociationAssociated with Mike Woodruff