Clara Tortato

Clara tortato

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location of Clara TortatoPavia, Lombardy, Italy
Followers of Clara Tortato2000 followers
  • Timeline

  • About me

    Senior Manager - editorial, social and influencer marketing - entertainment and media

  • Education

    • Libera università di lingue e comunicazione iulm

      1999 - 2003
      Relazioni pubbliche e pubblicità public relations and advertising
  • Experience

    • Mtv italia - telecom italia media

      Sept 2003 - Sept 2007
      Tv, music, gossip and news web editor
    • Free lance music photographer

      Jan 2006 - Jan 2012
      Music photographer

      Music live photographer for MTV.it, Rockit.it, RollingStoneMagazine.it, MidfingerMag.it and other music site of webzine.

    • Mtv italia

      Sept 2007 - Jan 2014
      Senior digital content manager

      - Strategic thinking, creating and commissioning top contents for MTV.it - Elaborating content with second screen proposes - Editorial delivery with SEO focus - Commercial projects management, from build up to delivery - Social integration- Traffic analysis, benchmarking and reporting- Coordination of external collaborators for specific sponsored projects- Oversee promo and media campaigns on social media - Live coverage of shows and events on social media

    • Rolling stone italia

      Sept 2009 - Jul 2010
      Freelance translator

      Freelance translator (English to Italian) for website and magazine's articles

    • Studio pomo

      Mar 2011 - Oct 2011
      Editorial support for the graphic design projects on www.thepomo.com

      Translation Italian to English and presentation of graphical projects

    • Viacom

      Jan 2014 - Sept 2017

      - Oversee strategy, creation and commissioning of content for Paramount Channel and for social media profiles - Editorial delivery with SEO focus - Commercial projects management, from build up to delivery - Social Media strategy for Facebook and Twitter profiles- Oversee promo and media campaigns on social media - Traffic analysis, benchmarking and reporting- Coordination of internal and external collaborators for specific sponsored projects and daily editorial activities Show less - Strategic thinking, creating and commissioning top contents for MTV.it and for social media profiles - Elaborating contents with second screen proposes - Editorial delivery with SEO focus - Commercial projects management, from build up to delivery - Social Media strategy and management on all platforms (Facebook, Twitter, Instagram, Vine, G+ etc)- Traffic analysis, benchmarking and reporting- Coordination of internal and external collaborators for specific sponsored projects and daily editorial activities Show less

      • Digital Content and Social Media Manager - Paramount Channel

        Feb 2016 - Sept 2017
      • Digital Content and Social Media Manager - Brand Youth & Music -MTV and VH1

        Jan 2014 - Sept 2017
    • Paramount

      Sept 2017 - now

      Social and Digital Media Senior Manager at Paramount Italy, responsible for the plan, growth and execution of the social and digital media strategies for all the brands of the portfolio: MTV, Comedy Central, Nickelodeon, Super! & VH1. (+Paramount Network from 2016 to 2022 & Spike from 2017 to 2022).Leading a team of internal and external coordinators and collaborators/agencies, I work every day to develop, execute and optimize strategies to both adapt to the changing social/digital media environment and to regularly improve results, by a close collaboration with other depts such as content production and programming, marketing, research and insights, digital product team and ad sales force. Show less

      • Senior Manager | Social, Editorial & Influencer Marketing | South EMEA Streaming

        Oct 2022 - now
      • Senior Digital Content & Social Media Manager

        Sept 2017 - Oct 2022
  • Licenses & Certifications

    • Youtube channel growth

      Google
      Jan 2019
    • Digital marketing skills lab

      Iab italia
      Apr 2019
    • Middle manager - training class

      Valore d
      Mar 2018