Experience

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  Yapi kredi bank

  Jul 2010 - Jul 2012

  As a dedicated Career Management Specialist within the Operations Branches, I provided consultative guidance to employees on matters about career planning, elucidating established human resources practices. My contributions encompassed:• Strategically assessed optimal methods for filling vacant positions, discerning between internal sourcing and external recruitment. Conducted meticulous candidate interviews in collaboration with relevant departments and the recruitment team.• Orchestrated face-to-face engagements with branch personnel, assuming the role of a trusted business HR partner, ensuring alignment of HR strategies with operational objectives. • Implemented a meticulous framework for scrutinizing promotion requests against predefined criteria, orchestrating seamless coordination throughout the promotion process. • Evaluated retirement and resignation submissions from branch personnel, conducting exit interviews to glean insights into their departure, and subsequently disseminating pertinent information to the respective departments.• Contributed significantly as an integral team member of the HR Brand Project, augmenting the organization's overarching HR initiatives. Show less

  • HR Specialist

    Jan 2011 - Jul 2012

  • Management Trainee

    Jul 2010 - Dec 2010
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  Doğuş marketing services

  Feb 2014 - May 2018

  Senior marketing communications specialist

  Turkey's first lifestyle mobile application ZUBIZU, offers personalized suggestions and content in many areas suitable for different lifestyles. ZUBIZU was developed and introduced as a data-driven marketing and loyalty platform.• Collaborated with the agencies to create advertising and marketing campaigns for the mobile app, ZUBİZU led to more than 2.8 million downloads and 2.2 million new members.• Managed social media posts and analyzed campaign performance, producing insightful reports.• Coordinated marketing communication initiatives to enhance brand preference and customer loyalty.• Supported project management for ZUBİZU magazine. Show less

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  Beymen

  Jun 2018 - Nov 2018

  Digital content editor

  Beymen is a chain of luxury department stores which sells global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.• Maintained brand integrity on social media platforms, coordinating with agencies.• Developed and managed weekly editorial calendars for social media, .COM, and mailings.• Collaborated with cross-functional teams to enhance traffic and conversion rates.• Supported special projects, including seasonal campaigns, events, and BEYMEN magazine. Show less

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  Zomato

  Nov 2018 - Nov 2019

  Launched in 2010, Zomato is one of the most popular online food delivery systems, with users in nearly 22 countries. Its technology platform connects customers, restaurant partners and delivery partners, serving their multiple needs. • Produced compelling digital content, including articles, visuals, and newsletters.• Managed client relations as an agency representative for Sneak Peek clients, overseeing photography and video shoots.• Implemented SEO strategy, driving significant improvements in commercial performance and audience engagement.• Developed Turkish language guidelines and strategy for global and local teams.• Orchestrated a dynamic editorial calendar for digital channels. Show less

  • Head of Editorial

    Jul 2019 - Nov 2019

  • Head Of Content

    Nov 2018 - Nov 2019
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  Freelance / contract / self-employed

  Nov 2019 - now

  Marketing consultant & content creator

  Freelance marketing consultancy for various clients in the Tech, Lifestyle, and Service industries. • Leading content marketing, social media, email marketing, and digital communication strategies.• Overseeing paid advertising (Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads) efforts.• Ensuring brand communications are streamlined across all channels.

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  Testeryou

  Feb 2020 - Feb 2021

  Marketing technologist

  TesterYou is a technology consultancy company, adapting and transforming its clients to the digital environments and taking advantage of recent technologies in to improve operations.• Prepared the annual marketing plan & content management plan according to the business objectives.• Researched and recommended new marketing technology products and operated them as an administrator.• Set lead generation sources and campaigns to meet the commercial budget.• Monitored data quality and KPIs within marketing technology products.• Collaborated with the team to concept, develop, and execute Ankara Testing Days’ live webinar content plus related materials, including promotional emails, website descriptions, surveys, poll questions, etc. Show less

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  Fuudy.co

  Oct 2020 - Oct 2021

  Head of marketing & content

  Fuudy is a new-generation good food platform which works with loved and food-conscious restaurants. • Developed and executed marketing and media strategies aligned with the company’s objectives.• Optimized existing growth channels and explored new campaigns for untapped acquisition opportunities. (Partnerships with Visa, Yapı Kredi Bank, GQ, Hopi, Vodafone, Turkcell, Beymen, etc.)• Monitored and reported performance against ROI, KPIs, and user engagement metrics.• Collaborated cross-functionally to develop impactful ATL/BTL approaches for short and long-term impact.• Led social media content marketing and initiated successful content campaigns.• Pioneered the roll-out strategy for new cities, contributing to company expansion. Show less

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  Hillside - alarko tourism group

  Apr 2022 - Oct 2023

  Marketing manager

  Hillside - Alarko Tourism Group is operating in the leisure sector with Hillside Beach Club, Hillside City Club, Cinecity Movie Theaters, Hillsider Magazine, and Sanda Spa brands.• Innovated marketing strategies through the introduction of cutting-edge technologies, such as AI-generated content and metaverse presence, led to a significant growth in customer acquisition, ultimately elevating the company's competitive edge.• Enhanced mobile app functionality leads to a 70% increase in user satisfaction and a boost in app usage, ultimately driving higher customer acquisition.• Increased social media engagement by developing and executing targeted digital campaigns, leading to improved brand awareness and customer interaction.• Led the planning and execution of special events like Spring Market and Hillside Live as well as Hillsider Magazine, driving a boost in social media impressions and a rise in website traffic, enhancing brand visibility and awareness. Show less