Experience

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  Rock dove farm

  Jun 2011 - Aug 2011

  Intern

  • Promoted and explained farm shares to customers • Worked manually 10 hours/6 days a week on the farm creating soil blocks, transplanting seeds, planting seed transplants, weeding, irrigating, harvesting crops, recording harvest, cleaning crops, cleaning tools and packaging and distributing farm shares.

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  Archer daniels midland company

  May 2014 - Aug 2014

  Commodity merchandising intern

  Managed team of two in designing a statistical forecasting model for Union-Pacific spot prices.Communicated statistical methods and study findings to superiors and peers in the form of a PowerPoint presentation and data visualizations. Aggregated data from disparate sources to build dataset for price forecasting.Interacted with customers on a daily basis by contracting corn and corn byproducts with area elevators.Synthesized market technicals, world news reports, weather forecasts and domestic industry news into daily personal market commentaries to be reviewed by superiors. Show less

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  Um worldwide

  Mar 2015 - Aug 2019

  Accounts: BMW, Spotify, SharkNinja (Strategic Lead)Owned the development of integrated communications strategies for newly won client, SharkNinja. Strategic support across a diverse range of brands and categories including Automotive, Music Streaming & Consumer Packaged GoodsIdentify and build target audiences using syndicated and proprietary tools (e.g. MRI, Helixia, Crimson Hexagon, primary research); apply syndicated and proprietary data to develop key consumer, cultural, & category insights Apply unique insight and creative storytelling to support the translation of complex concepts in simple, powerful narratives and present strategic recommendations to the clientNew Business Pitches: Miller Coors, Coach, BMW, H&M, Spotify, Army, and Sony Music, Sprint, SharkNinja, Energizer, Nespresso Spain Show less Managed brand lift/brand health trackers to measure advertising effectiveness for BMW, MINI and Motorrad Employed awareness modeling to gauge media impact on brand specific KPIs.Analyzed and presented campaign findings in interim and year-end client reports that pinpoint advertising-effectiveness on key stages of the purchasing decision funnel.Contributed to department knowledge base by collaborating with manager on POVs and proprietary study development and roll out.Trained new and existing teammates on proprietary and syndicated media research tools as a power-user Show less

  • Strategy, Senior Associate

    May 2017 - Aug 2019

  • Research, Senior Associate

    Nov 2016 - May 2017

  • Research Analyst

    Mar 2015 - Nov 2016
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  Mry

  Aug 2019 - Feb 2020

  Senior analyst, intelligence

  Assist Associate Director in managing offshore analyst; collaborate with team members across multiple disciplines including strategy, creative, account management, and production to optimize creative performance for organic social media channels. Apply data-driven strategies to report creative on a monthly and ad-hoc basis based on business KPIs; and present advanced data analysis and campaign optimization to strategy team to optimize future campaigns.

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  Engine

  Aug 2020 - Apr 2021

  Senior associate, accelerated intelligence
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  Initiative

  Apr 2021 - Jun 2022

  Manager, the audience group
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  Hearts & science

  Jul 2024 - now

  Supervisor, media & measurement solutions