Hannah J. S. Abraham

Hannah J. S. Abraham

Marketing Communications Coordinator

Followers of Hannah J. S. Abraham297 followers
location of Hannah J. S. AbrahamTallahassee, Florida, United States

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  • Timeline

  • About me

    Post-Baccalaureate Pre-Medicine Student

  • Education

    • University of West Florida

      2011 - 2015
      Bachelor’s Degree Communication Arts, Advertising

      Activities and Societies: Alpha Delta Pi, Maniacs for Manna, Integrated Campaigns Public Relations Officer, Alpha Delta Pi Sorority. Executive Vice President, Alpha Delta Pi Sorority. Represented the University of West Florida in the National Student Advertising Competition as the Operations Director from January-May 2015 creating an integrated public relations and advertising campaign for Yum! Brands subsidiary, Pizza Hut. Lead Leadership in Communication group in a non-profit partnership with Manna Food Pantries from August-December 2014.

    • University of West Florida

      2011 - 2013
      Associate’s Degree Liberal Arts and Sciences/Liberal Studies

      Activities and Societies: Alpha Delta Pi

    • Florida State University

      2017 - 2018
      Master's degree Digital Communication and Media/Multimedia

      Focused on account management, integrated marketing and communications strategizing, research-backed planning, and multicultural marketing.

    • Florida State University

      2017 - 2017
      Certification Multicultural Marketing

      Focuses on Hispanic marketing, Diffusion of Innovations, Account Planning, and Media Consumer Behavior.

  • Experience

    • Maniacs for Manna

      Aug 2014 - Dec 2014
      Marketing Communications Coordinator

      Oversaw the success of a non-profit agency of 30 people assisting with the marketing, fundraising, special events, outreach, and social media aspects of the local non-profit Manna Food Pantries. Facilitated and promoted internal and external communications with host non-profit organization.Lead the executive council which monitored the activity and progress of each segment of the agency.

    • 850 Innovations

      Jan 2015 - May 2015
      Operations Director

      Managed and directed the completion of an integrated advertising and public relations campaign for Yum! Brands' Pizza Hut subsidiary, research, and field testing, formulation and tracking of budgetary allocations, management of public relations, creative, strategic, and multimedia teams; strategic consulting.

    • InMotion Imagery

      Aug 2015 - Apr 2016
      Marketing and Business Development Coordinator

      Managing marketing department, networking, social media management, sale closing follow-up procedures, prospecting, creation and implementation of marketing webinars, company promotion, creation of business collateral, graphic design, office administration, industry research, creation of pricing packages for services, content marketing, inbound marketing, creation of blog articles, content calendar creation, research and implementation of paid advertising, hiring and managing employees. Assisted in the transition from video production to digital marketing agency. Lead the marketing team in inbound marketing efforts such as planning and conducting two Video Marketing webinars. Show less

    • WJHG-TV

      Apr 2016 - Jul 2017
      Digital Marketing Associate

      Developed internal and external communication processes for a new digital sales department. Educated sales team, clients, and leadership about digital marketing concepts and logistics, researched and implemented an inbound marketing plan through the creation of 4 eBooks, paid digital advertising campaigns, a lead generation system, an email marketing plan, and search engine optimization tactics. Assisted with establishing a digital sales department generating 24% of the station digital revenue and managing 67% of the digital station revenue Show less

    • Sachs Media Group

      Aug 2017 - now
      Digital Account Executive

      Responsible for managing day-to-day operations of digital marketing and website development campaigns for public relations and public affairs clients. Generate proposals for potential new business and assist in strategic planning for digital and website projects. Maintain and optimize paid digital campaigns. Monitor analytics, produce client-facing reporting, present campaign advancements and engage accounts to promote client retention.

    • U.S. Chamber of Commerce

      Nov 2018 - now
      Manager, Marketing and Website
  • Licenses & Certifications

  • Volunteer Experience

    • Marketing and Communications Intern

      Issued by Manna Food Pantries on Sept 2014
      Manna Food PantriesAssociated with Hannah J. S. Abraham
    • Volunteer

      Issued by Ronald McDonald House Charities of Northwest Florida on Sept 2011
      Ronald McDonald House Charities of Northwest FloridaAssociated with Hannah J. S. Abraham