Lucas De Soto

Experience

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  TTPB Branding

  Apr 2016 - Jan 2017

  Marketing, Brand & Sales Manager

  I led the development of marketing and branding strategies to increase market share and impact on the main market segment of small-to-medium sized companies, in the Guatemala City area, that had either zero or no clearly defined marketing strategies. Activities Included:• Mapping the customer journey via social media and conducting statistical analysis to determine post times and which posts optimized engagement from the target demographics. • Analyzing customer engagement touchpoints and developing appropriate strategies to reduce churn by creation of mental associations, through strong visuals and product appeal, based on lifestyles. Selected Achievements:• Implementing new programs and turned around flagging programs, in some cases, increasing sales by 40% with implementation of branding guides, providing a consistent message across all channels. • Skyrocketed the client base by 500% in 6 months, with an aggressive campaign of one-on-one calls to newly formed businesses and attendance at business trade seminars. Show less

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  Reaktionhub - Customer Experience through Customer Listening

  Nov 2016 - Nov 2017

  Commercial Director

  I managed and developed the usability test for front end and back end of a cloud-based, responsive web app for mobile devices, to obtain mini-surveys of the customers’ experience, using concise questions and a simple grading scale for maximum responses. Activities Included:• Conducting extensive interviews with potential customers in determining optimal data points to create the analytics engine.• Developing KPIs from test groups that included the customer experience (CX), time to complete the survey, time/date of survey – peak usage time, and device OS. Show less

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  Cognits

  Mar 2017 - Jul 2018

  Business Analyst

  In this role, my main activities center on conducting analysis of business processes to document requirements and discover pain points for the design and development of enterprise applications for global Fortune 500 corporations. Activities Included:• Serving as the focal point between the client and internal stakeholders of UI/UX designers, developers, QA engineers, and Kony management, where I was assigned to multiple, simultaneously executed projects.• Conducting orientation workshops with clients and from those sessions, created end-to-end flow diagrams as a basis for establishment of priorities and identification of points needing additional clarification, for resolution. • Teaming with UI/UX designers and clients in mockup reviews. Followed up with recommendations, based on client input, addressing unhappy paths/alternate flows from the gap analysis.• Transitioning from iterative waterfall to agile methodologies; utilized Jira/Confluence to upload user stories and associated changes, allowing the development team near real-time access to changes.• Proactively introducing Lean principles to simplify bug tracking to Kony front-end packages, providing simultaneous QA and development work and producing a significant reduction in development time. Show less

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  Actualización Médica

  Mar 2017 - Feb 2018

  Business Development Manager

  I was recruited to lead the development of a new telehealth program that allowed medical specialist to communicate directly with general practitioner (GP) MD’s located in rural areas, allowing for consultations and diagnosis, reducing, or eliminating the need for patients to travel to a large, metro area for treatment. Activities Included: • Analyzing existing technical resources - Wi-Fi connections, cameras, camera placements, speakers, microphones, and computers, ensuring compatibility and visual viability for conducting examinations. • Providing assistance to doctors in boosting Internet speeds and webcam resolutions, as well as providing coaching in use of the telehealth platform.Achievements:• Established the credibility of the program with specialist and GPs; leveraged this information to sell the business model as scalable to hospitals and other health-related institutions. Show less

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  Redstage

  Oct 2018 - Oct 2019

  Business Analyst

  I analyzed business processes and documented requirements to drive engagements for the creation of ecommerce stores in Magento, Bigcommerce, and Shopify, as well as custom integration with ERPs and PIMs for Fortune 500 client companies across various industries.Activities Included: • Served as the focal point between the client and internal stakeholders to analyze, capture, and document client requirements for team understanding and implementation.• Conducted remote and on-site workshops with clients to discover pain points in business processes and from those sessions created end-to-end flow diagrams, user stories, architecture diagrams, to define each solution to improve user experiences and optimize conversion rates. • Teamed with UI/UX designers and clients in mockup reviews to ensure that designs followed functional best practices and requirements and addressed unhappy paths/alternate flows from the gap analysis.• Collaborated clients, project managers and developers to map workflows in ERPs to provide seamless integrations with ecommerce platforms to automate and scale business processes. • Prepared Training manuals, videos, and documentation to assist clients in using new extensions, apps and workflows Show less

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  Springboard

  May 2020 - Nov 2020

  Data Analytics Career Track Fellow

  Springboard Data Analytics Career TrackDescription: 400+ hours of hands-on course material, with 1:1 industry expertmentor oversight, and completion of 2 in-depth capstone projects. Mastered skillsin analyzing business problems, data analysis, presenting business insights todifferent stakeholders, SQL, Python and data visualization.

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  Capital Valley Tech

  Jul 2021 - Aug 2022

  Product Owner

  • Created and collaborated with team members to implement Agile best practices company wide.• Streamlined requirements gathering and product design lifecycle with key stakeholders.• Managed product backlog, and worked with scrum team and stakeholders to create a short and long term roadmaps for new digital products.• Conducted workshops to elicit and document requirements to define strategies for product MVPs.• Spearheaded research and requirements discovery for the development of proprietary recruitment technology.• Lead team of designers, data scientists, and developers in the creation of new business critical digital products and revenue streams. Show less

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  Kenvue

  Aug 2022 - now

  Digital Product Analyst

  • Helped manage and support several ecommerce websites for key brands. • Analyzed business requirements and translate into digestible insights for development teams• Partnered with stakeholders to work on specific asset requests• Implemented SEO best practices sitewide to boost organic traffic by 40%• Applied agile best practices to increase burndown and productivity by 63%• Coordinated the UAT team to ensure new digital features and digital functionalities are tested.