Lauren Newman

Experience

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  ADP

  Sept 2002 - Jul 2003

  • Assisted VP of global marketing with activities related to global sales campaigns.• Researched and coordinated the production and implementation for new internal website with IT team to consolidate sales information for international sales force. • Developed an array of premiums with outside vendors to market the ADP brand at events.• Managed several budget accounts totaling $1.2 million and ensured timely invoice processing.

  • Global Marketing Coordinator

    May 2003 - Jul 2003

  • PR/Advertising/ Events Intern

    Sept 2002 - May 2003
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  Bloomingdale's

  Jul 2003 - Oct 2006

  • Researched, analyzed, and generated mailing results for a yearly circulation of over 13 million customers to forecast and plan for the following season. • Developed relationships with outside brokers to optimize customer selection and targeting. • Managed marketing projects pertaining to catalog insert and promotions which included: o budgeting blow-in and insert income totaling over $300,000, o maintaining schedules and approving expenses, o collaborating with creative department and external catalog insert companies.

  • Housefile Marketing Manager

    Apr 2006 - Oct 2006

  • Marketing Anlayst

    Jul 2003 - Mar 2006
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  Franco Manufacturing Co., inc.

  Oct 2006 - Jan 2008

  Assistant Product Manager

  • Coordinated all aspects of the product development process, including tracking line development and sourcing and planning functions.• Monitored the status of products and design development; assisted sales force with preparation of presentation materials for customer meetings.

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  Franco Manufacturing Co., Inc

  Jul 2008 - Oct 2019

  Product Manger

  • Managed the kitchen category as the print category leader for major retailers. Worked closely with industry leaders, attended fashion print shows multiple times a year, analyzed past sales to develop product lines and brand images for upcoming seasons.• Created sales presentations for customers on textile trends and new product development.• Promoted from Assistant Product Manager to Product Development Manager with exemplary reviews; served as mentor to junior employees.

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  Franco Manufacturing Co., inc.

  Oct 2009 - Oct 2019

  Product Manager

  • Oversaw all operational product aspects on exclusive licenses (Nickelodeon, Disney, MGA, Warner Bros., Universal, Dreamworks, and others) for bedding textile products for Walmart, Walmart.com and Sam’s Club. • Managed the design, development specifications, packaging/labeling, product approvals, and timelines for existing product and new product development, over 450 skus a year. • Grew Walmart.com and Walmart business by developing and producing over 50 new skus per season, including overseeing testing and bringing to market. Became first manufacturer to produce licensed children’s weighted blankets and slumber bags, selling out on Walmart.com in under 2 weeks.• Ensured all ship dates were met through entire season; comprehensively tracked each sku through stages of product lifecycle, providing understandable charts and updates to all involved departments. • Oversaw all product aspects and sales for the kitchen textile category from 2006-2019 for multiple retailers. Managed the creative direction, design, packaging/labeling, and product approvals for over 150 skus/year. • Performed in-person sales for largest kitchen customer accounts, including Walmart, Amazon, Kohl’s, Bed Bath & Beyond and Kmart; developed all content for sales presentations and business development. • Developed and cultivated lasting relationships and contract requirements with multiple art licensors. This enabled the delivery of an array of kitchen artwork to retailers, creating an advantage for them with an assortment of patterns for their customers. • Created detailed product specifications to source overseas and secured costing from factories. Produced and reviewed margin sheets with owners of the company in order to relay sell prices to customers. • Led showroom preparations and presentations for bi-annual, national Home Textile Market Week in NYC. Show less

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  Columbia University School of Professional Studies

  Feb 2020 - now

  Assistant Director, Media and Advertising

  • Collaborate with digital marketing agency, in-house marketing team, and academic directors to create and deliver strategic marketing assets that drive enrollment from prospect emails and online content.• Supervise and manage content approvals with academic directors and agency for social media assets (online banners and videos for Linkedin, Facebook, Instagram, etc.) and emails across all programs.• Oversee execution and target audience content (email and online) for new Event Series to promote enrollment.• Work with twenty+ academic directors and lead media agency to identify target populations for multiple professional educational programs.• Create an actionable process outline for all programs.• Help drive the development of the annual strategic plans with the leadership teams.• Engage and collaborate with stakeholders to lead the creation of strategic marketing goals to drive enrollments for the high school and summer programs.• Assess effectiveness and impact of initiatives for marketing, advertising, and communications.• Ensure content supports desired message of masters’, certificate, and summer programs. • Monitor the effectiveness and success of the program level and school level strategies. Show less