
Marixenia Villarreal

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About me
Purchasing Manager at DECOLOSAL, S.A.
Education

Istituto Marangoni
2008 - 2011Fashion Business•A complete preparatory program focusing on every aspect of the fashion business, from project to production, commercialization to distribution and retail. The study of the product, including its life cycle, the study on how to recognize quality, analyze market trends and market demands. The study of managerial and commercial sectors. Study of the market and its segmentation, techniques of selling and commerce. Cost controls and communication and promotional techniques. •Specializing in… Show more •A complete preparatory program focusing on every aspect of the fashion business, from project to production, commercialization to distribution and retail. The study of the product, including its life cycle, the study on how to recognize quality, analyze market trends and market demands. The study of managerial and commercial sectors. Study of the market and its segmentation, techniques of selling and commerce. Cost controls and communication and promotional techniques. •Specializing in Marketing, Communication Strategies (advertising), Coordination Strategies (product Life Cycle), Branding, Visual Merchandising , Buying & Merchandising, Luxury Management, Business finance and HR. Show less
Experience

Decolosal, S.A.
May 2001 - Sept 2008•Company that manufacturer’s office, hotel furniture and wood flooring•Buyer of raw material, control of Inventory and monthly consume estimation purchased with international suppliers, Communication with International suppliers suppliers (USA, Germany, Italy, Brazil, Canada, Costa Rica, Chile, Peru, Mexico, among others), follow up and delivery coordination (airfreight, ocean freight, courier) with the freight agent according to sales conditions (CIF, FOB, C&F, Ex Works, etc)•Export products packing list preparation. Invoice development for export products. Port load transport coordination. Containers loading supervision and security inspection. Exports liquidation document delivery. Receivable export accounts•Export Customer Service (Purchase orders. Delivery dates coordination, claims and other communications). Filing documentation (export clients, orders and shipments). Show less
Imports & Exports Department Manager
Oct 2002 - Sept 2008Sales Manager
May 2001 - Oct 2002

Zbeda Group
Jul 2009 - Sept 2009Customer Service/PR Department Assistant (Internship)•Latin American Wholesalers of international brands, Rochas, Guylaroche, Perry Ellis, XOXO) •Organized PR event, A/W 2009 presentation, for International buyers and all direct communication •Organized PR event of the company’s anniversary for employees and national and international buyers. •Helped the rest of the team with ad hoc projects

CUPFSA
Jul 2010 - Sept 2010Personal Assistant of Sales Manager (Internship)•CUPFSA is a subsidiary of Chanel and Panama controls the duty free for sales of fragrances and cosmetics for the North America, Central America, South America and the Caribbean. including forecasting, marketing, PR and whole sales.•Served customers, updated sale charts, placed orders and help the team with ad hoc projects.

Bourjois
Nov 2010 - Jun 2011Merchandising Assistant•French Make up Company, target customer 15-25 girls. (Main competitors, Revlon, Maybelline, Max Factor).•Liaising with Marketing and PR departments to analyze appearance and designs for promotions on the stands, graphics and strip prices and request authorization for them.•Verification of price strips, bar codes and graphics where correct according to the corporate guidelines. •Visited flagship stores frequently to ensure stands are well maintained, update the stands, graphic and price strips, check stock levels, build rapport with staff and encourage them to look after the stand and advise the Commercial department of any problems.•Analyzing competitor’s strips and display stands.•Direct communication with main supplier for claims on stands and fallow ups. •Ensuring all documentation of corporate specifications and guidelines were updated, filed and distributed as appropriate. Show less

CH Carolina Herrera
Jul 2011 - Aug 2011Sales Assistant•Customer Service.•Sales.•Maintenance of Visual Merchandising.•Process of Deliveries and Returning of merchandising.

Motta Internacional
Apr 2012 - Aug 2012Brand Manager• Purchasingo Prepare purchase orders for all POS and the Inflight business based on current and future demand of products, ensuring the right amount of stock in Motta’s warehouse and in relation to the stipulated R.O.I.o Involves communication with the Supplier, Warehouse, Finance, Auditing, Stores and Sales Department.Marketing Strategieso To implement and/or adapt general Marketing Strategies of each brand and for each POS, taking into account different countries, languages, customers and others.o Involves communication with the Supplier, Marketing Department, Warehouse and the Stores.Trade / Marketing Supporto Functioning as a Brand Manager, ensure Brand’s image is respected and followed in the stores by communicating each Brand’s guidelines to all Departments involved (Marketing, Sales, ISC).• Administrative / Assistants Supervisiono Supervise Purchasing Assistants in their daily tasks. Show less

UETA Inc.
Nov 2012 - Sept 2013Buyer, Luxury & AccessoriesPurchasingo Prepare PO´s for Vendors and SO´s to distribute to Stores.o Based on current and future demand of products, ensuring the right amount of stock in UETA´s warehouse and Storeso Involves communication with Vendors, Warehouse, Finance, Auditing, Stores.Marketing Strategieso To colaborate with the Marketing Dpt. to implement and/or adapt general Marketing Strategies and Discounts of each brand and for each POS, taking into account different countries, customers and others.o Involves communication with the Supplier, Marketing Department, Warehouse and the StoresTrade / Marketing Supporto Functioning as a Brand Manager, ensure Brand’s image is respected and followed in the stores by communicating each Brand’s guidelines to all Departments involved.o Visit of Stores for super vision, visual merchandising, and training. Show less

DECOLOSAL, S.A.
Dec 2013 - nowPurchasing Manager
Licenses & Certifications

Excel, Levels: 1,2,3 and 4, Pivot Tables. Macros, etc.
New HorizonsNov 2012
PR & Your Fashion Label
University of the Arts London- Central Saint MartinsJan 2011
Starting a Fashion Retail Business
University of the Arts London - London College of FashionMar 2010
Style yourself confident
University of the Arts London - London College of FashionFeb 2010
Languages
- spSpanish
- enEnglish
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