Nichole Fisher Banducci

Experience

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  GolinHarris

  Jan 1992 - Jan 1994

  Media Coordinator & Intern
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  California Fashions, Inc. (CAROLE LITTLE®)

  Jan 1994 - Jan 1996

  Worked with buyers, sales, production and shipping for all May Corporate accounts to ensure exceptional service. Managed four customer service representatives. Developed retail product training and merchandising programs for 50 regional merchandise specialists and hundreds of store-based consultants.

  • May Corporate Customer Service Coordinator

    Jan 1995 - Jan 1996

  • Merchandise Specialist Assistant

    Jan 1994 - Jan 1995
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  American Food Courts

  Jan 1996 - Jan 1999

  Director of Marketing

  Investor, corporate and consumer marketing for national multi-branded food court facilities. Aligned with key brand partners (e.g. Taco Bell, Sbarro, TCBY, CoffeeBean, Mrs Fields) to ensure in-store execution of their brands.

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  Nestlé Professional

  Jan 1999 - Jan 2005

  Chartered new territory as the first manager from outside the founding headquarters to take charge of this highly prized business of sauces and flavors for restaurant chefs.• Inherited a mature business and transformed it into a high-growth category for the Division's future. Reconfigured entire business strategy within one month, with the support of a highly tenured cross-functional team. • Special Project - Marketing Summit Lead; Managed team of 17 cross-divisional marketing associates to develop a national training event for 650 Nestlé employees, which included the CEO of Nestlé Worldwide. Our work continues to be instrumental in global brand planning. Show less

  • MINOR’S® Marketing Manager

    Jan 2004 - Jan 2005

  • COFFEE-MATE®, NESTLÉ® Cocoa and NESTEA® Marketing Manager

    Jan 2001 - Jan 2004

  • STOUFFER'S® Marketing Associate

    Jan 2000 - Jan 2001

  • COFFEE-MATE®, NESTLÉ® Cocoa and NESTEA® Marketing Associate

    Jan 1999 - Jan 2000
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  Nestlé USA

  Jan 2005 - Jan 2006

  CARNATION INSTANT BREAKFAST® Marketing Manager

  Expanded Marketing skill set to include Retail channel focus; holistic planning, consumer advertising, consumer ethnographic / emotional inquiry research and category management were key areas of development. • Charged with taking a declining business and building momentum to grow $20M within four years. Successfully turned around the business in one year; achieved record high volume, reversing a 5+ year penetration decline.

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  Nestlé Professional

  Jan 2006 - Jan 2015

  Spearheaded newly fostered strategy to extend our beverage business to commercial chain restaurants. Aligned corporate goals and brand objectives with customer need to drive opportunities. Responsibilities included strategy development, in-field presentations and execution. Position concluded, as I could not relocate.• Initiated highly flexible CRM database, which allowed for matrix-based analysis, segmenting the list of 1,800+ customers based on multiple criteria.• Constructed business segmentation, establishing clear customer prioritization and corresponding communication strategy, leading to quantifiable opportunity sizing. • Leveraged third party research, combined with primary insights, to prepare focused presentations, which secured tests with major national restaurant chains.• Presented strategic recommendations to leadership at target customers, persuading them to approve next steps with our organization. Presentation abilities highly regarded by our sales organization. Show less Retained as key marketing lead in Southern California after corporate acquisition of Tampa, FL based business. Broad-scope responsibilities were welcomed in my desire to stay with the company without relocating.• Lead of R&D / Innovation stream on due diligence team for Nestlé Professional’s acquisition of Vitality Beverage; quantified value of target based on their intellectual properties, innovation-focused employee value, R&D network and future growth trajectory.• Developed and executed training program for new 120 person sales force; resulting in over-delivery of sales objectives on a previously declining category within the first year.• Steered Cruise Division strategic roadmap, including industry segmentation and new product development presentations for customers, which resulted in green light for on-board testing. Positioned as succeeding Director of our Cruise Division. Show less Business manager in charge of multiple food service brands and several marketing associates. Responsible for the top- and bottom-lines of the P&L and all related drivers. • Successfully conceptualized and executed an operator need-based segmentation to drive NESCAFÉ strategy. Segmentation followed by operator/coffee supplier relationship study, driving brand positioning and communication planning within all out-of-home channels. • Developed business-to-business positioning, sales collateral and communication elements during severe budget cuts, where third party resources were not available.• Special Projects – Head of USC MBA recruiting team; Co-authored “Nutrition, Health and Wellness in Confections” case study for international competition hosted by the University of Southern California and sponsored by Nestlé. Coordinated with global and cross-divisional leadership to drive case study project. Show less

  • Channel Marketing Manager

    Aug 2012 - Jan 2015

  • Cruise Division and Special Projects Marketing Manager

    Jan 2010 - Aug 2012

  • NESCAFÉ®, NESTEA®, NESTLÉ® Cocoa, and COFFEE-MATE® Marketing Manager

    Jan 2006 - Jan 2010
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  Independent Contractor

  Mar 2015 - Jan 2017

  Marketing Strategy Consultant

  Independent Marketing Consultant for food service, retail/grocery and natural channel businesses. Projects included: brand positioning, consumer research, restaurant menu planning, recipe development, operational strategy, collateral development, grant submission, merchandising & promotional planning, website design, content marketing/social media, photography and direct sales.

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  The Partnering Group

  Jun 2016 - Feb 2019

  Partner

  Nichole has over 20 years of experience in both the foodservice and retail marketplaces, with special focus around natural foods and wellness. Much of her food and beverage career included brand management at Nestlé USA, where her exemplary record included product management, wellness product strategies, segmentation analysis, rebranding, business optimization, customer development, communication planning, CRM design, talent development and training. Prior to Nestlé, Nichole held positions in foodservice operator marketing, the fashion industry and public relations.Although project work at TPG can extend across multiple disciplines, primary focus areas are:• Foodservice• Natural Channel & Wellness Strategies• Corporate Strategy• Brand Strategy• Targeting & Market Sizing• Portfolio Strategy• Segmentation Analysis• Insight into Action• Customer Development• Training & Talent Development Show less

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  Nichole Banducci, Inc.

  Feb 2019 - now

  Founder

  Board Certified Integrative Nutrition Health Coach with 25+ years in corporate CPG brand management, training and consultation.

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  VASHON MAURY CHAMBER OF COMMERCE

  Sept 2024 - now

  Executive Director