Yen Pham

Experience

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  UNESCO-CEP

  Oct 2015 - Mar 2016

  Content Marketing
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  CREATORY

  Jun 2018 - Oct 2018

  Digital Marketing Intern
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  Buzzmetrics

  Apr 2019 - Jun 2020

  Research Executive

  As a researcher in Buzzmetrics, I had the opportunity to handle two key brands of two big global corporations including Unilever (OMO) and Nestle Corporate. In both two projects, I worked directly with the brand team and Social Community Manager. - With regard to OMO brand, my responsibility is that evaluate the effectiveness of campaigns on social media then report directly to the brand team, giving recommendations for the next upcoming campaigns. Furthermore, I kept track of brand health weekly and did weekly and monthly reports for the brand team. I also collected data on the brand side, competitors side and market trends then consolidated information into detailed reports and presented it to the brand team as necessary.- With regard to Nestle Corporate, only I worked directly to Social Community Manager of Nestle Corp to track corporate’s health, report each crisis case, keep track of those cases weekly, do the report every Monday to help the manager follow most close to the cases as possible. I also gave the manager specific instructions to use social listening tool which is called Social Heat and worked between the internal team and Nestle’s IT in order to map two languages of two sides. - Besides two main accounts, I, fortunately, had chances to help my colleagues in some projects such as the T-Shirt Campaign of Canifa (Sep 2019), Frieslandcampina - Hoàn Hảo Campaign Tracking (Dec 2019 - Feb 2020), Launching GAPO campaign (July 2019), CJ - Frozen Food Market Overview (June 2019), Vinmart 5th Birthday (May 2020).Even I am no longer working as Buzzmetrics researcher, those experiences were priceless. Thank you a lot Má Lam - Buzzmetric Director, my line manager - Ms Trang, my lovely colleagues. Never forget what I learned here. Show less

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  Chicilon Media

  Jun 2020 - now

  New goals taking care the old trees and planting other seeds Handled some accounts: Viện Đào Tạo Quốc Tế (ISB), Shinhan Securities, Generali, Viettien, Skechers, Embassy Education, Xedap.vn, Victoria South Saigon School,...

  • Section Director

    Oct 2023 - now

  • Account Manager

    Jul 2021 - now

  • Senior Account Executive

    Jun 2020 - Jun 2021