Experience

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  Peaceworks sweden

  Jan 2013 - Jun 2013

  Learning coordinator and content creator

  Responsibility for international course management, marketing, and development of core educational concepts. Development of method materials in communication and creative advocacy work. Organizing training sessions in project planning, association knowledge, and norm-criticism.Produced an informative booklet about bystander roles. Organized a norm-critical exhibition for the Swedish music festival Peace and Love. Produced content for web and social media platforms.

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  Kudumbam ngo

  Oct 2013 - Mar 2014

  Coordinator, workshop developer and content creator

  International internship through Sida's Internship Program.Evaluated microcredit projects, conducted qualitative study on self-help groups' impact on women's cultural and economic empowerment. Developed educational materials for gender inclusion in discussions on traditional gender roles and equality. Organized the organization's inaugural gender equality training.Web development (WordPress) and content production for digital channels.

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  Linklaters

  Aug 2014 - Jan 2015

  Legal assistant and csr coordinator
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  Läkare utan gränser / médecins sans frontières (msf)

  Jan 2016 - Mar 2016

  Content producer

  Responsibilities:• Translate and adapt content from the field (international MSF material) from English to Swedish• Write content for website and social media platforms• Image and video editing• Web publishing• Social media publishing and monitoring• Support in analysis projects

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  Läkare utan gränser / médecins sans frontières (msf)

  Jun 2016 - Jul 2016

  Digital communications officer

  Summer substitute during my studies.As a Digital Communications Officer at Médecins Sans Frontières (Doctors Without Borders), I undertook responsibilities spanning web editing, content management, and community engagement. Working closely with teams at both the Swedish headquarters and the international office, the latter providing information and updates from the field. This role involved aspects of news reporting, including the rapid delivery of content for websites and social media platforms. Communication was conducted in both Swedish and English.Key Responsibilities:• Producing content for websites and social media channels• Conducting research and compiling relevant materials• Crafting compelling written content tailored to specific audiences, platforms, and objectives• Translating texts from English to Swedish• Developing and analyzing digital strategies and activism for online platforms• Moderating social media comments Show less

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  Spoon publishing

  Aug 2016 - Aug 2018

  As Digital Media Manager at Spoon, I was involved in the establishment of a new team specialized in social media advertising. Responsibilities included:• Content production for social media• Social media strategy• Audience analysis• Advertising on Facebook and Instagram (Meta), LinkedIn• Researching target audiences, channels, behaviors, and trends• PitchingAdditionally, I initiated a structuring process for the agency's advertising workflow. This involved mapping out working methods in collaboration with teams across multiple offices to establish "the Spoon way," which included setting milestones in the workflow, defining conditions, and requirements. The goal was to establish a framework that would streamline comprehension and enhance internal effectiveness in social media advertising. Furthermore, the intention was to increase profitability within the business area. Show less In my role as a strategist, I focused on conducting research, analysis, insights, and follow-ups on behalf of client teams. I supported the team by transforming insights into strategic foundations and communication solutions aligned with the clients' needs. Key attributes included the ability to analyze and simplify complex communication challenges, perceive communication needs from various perspectives, rapidly acquire new knowledge, and transfer insights to the team.Responsibilities Strategist / Planner:• Contribute to client teams' understanding of their communication challenges.• Create educational insights packaged for your clients' strategic and communication challenges.• Contribute to the development of communication solutions based on insights from research and analysis.• Participate in the strategic process for clients' projects.• Contribute to knowledge sharing.• Present entire or partial strategies, communication solutions, research work, analyses, etc. in client meetings.• Participate in pitches.As a project manager, I maintained ongoing client contact and, alongside a skilled team, was responsible for delivering digital content and printed magazines.Responsibilities Project Manager:• Implementing a new digital approach for production across four countries.• Supervising a diverse team comprising editors from Sweden, Norway, Denmark, and Finland, alongside Art Director, Creative Director, and Digital Director.• Overseeing monthly delivery for web articles, social media posts, explainers, and magazine two times a year.• Establishing and managing timelines, budgets, invoicing, and quotations.• Leading client communication and conducting editorial councils and planning meetings.• Formulating pricing proposals for clients and delegating tasks to editors and freelancers.• Identifying opportunities for upselling in new projects – idea generation and sales meetings.• Preparing for the redesign of the magazine layout. Show less During my internship, I worked on strategy, analysis, storytelling, distribution, and follow-up within the agency's business area Entrepreneurship and Sustainability.Responsibilities included:• Operational involvement in the development and production of Systembolaget's Annual Report 2016, including a communicative website and content distribution.• Operational involvement in developing a new content concept for Samhall's key target audience - decision-makers within the Swedish business community.• Co-editor in the production of the magazine OurWay on behalf of Soya Group.An incredible supervisor and fantastic colleagues made me feel valued and allowed me to develop during my first agency assignment. Following the completion of my internship, I was offered a position and gladly accepted it. Show less

  • Digital Media Manager

    May 2018 - Aug 2018

  • Strategist and Project Manager

    Nov 2016 - Apr 2018

  • Junior Strategic Planner

    Aug 2016 - Nov 2016
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  Wicked society

  Feb 2017 - Apr 2017

  Project manager, campaign & social media

  During my time at Wicked Society, I served as the project manager for the client DinSko and the project #InYourShoes – a 12-episode miniseries on Instagram where 6 influencers swapped lives for a day, experiencing "walking in someone else's shoes.". I was responsible for concept development, strategy, and production planning.My role involved production management, influencer marketing, strategic planning, and analysis, with a focus on interactive campaigns tailored for mobile-first audiences, gamification, and engaging young target groups on platforms such as Snapchat, YouTube, Instagram, and Musical.ly.Key clients included Warner Bros, Twentieth Century Fox, DinSko. Show less

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  Kelly sui silver

  Apr 2017 - Dec 2022

  Jewelry designer & artist

  Silver and gold jewelry handmade with love in Stockholm. Born out of a passion for collecting and transformed into a love for crafting. Made with my own two hands. Until recently a business, now a hobby and sanctuary for creativity. Slow fashion, available when time and creativity allows.Formerly available at Wild and Arrow in SoFo, Stockholm.

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  Trickle

  Aug 2018 - Aug 2019

  Paid social specialist

  Paid Social Specialist / Content Distribution Specialist Responsibilities:• Create and optimize campaigns in Meta (Facebook and Instagram), LinkedIn Ads, Twitter Ads, Google & YouTube Ads, Snapchat• Compile distribution plans and execute them• Analyze audiences and create target groups• Build custom reports, analyze and share results• Provide key insights to content producers• Share strategies, knowledge and key insights• Project management and contact with clients and partners Show less

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  Hello flow!

  Jun 2019 - Dec 2021

  Co-founder | stress coach | learning designer

  Are you and your team ready to take a first step or explore a long-term holistic solution to promote health and prevent stress? Drop me a message, and let's chat more!ABOUT USWe are stress coaches and yoga teachers with personal experiences with burnout. Our aim is to prevent stress and enhance the conditions for a kinder and more sustainable life and work environment.WHY?Stress-related health issues are one of the most significant public health problems of our time. We observe an increasing number of people struggling and burning out, and this extends to younger age groups. Unfortunately, society tends to focus on treating symptoms rather than preventive measures. At the heart of Hello Flow's foundation is the belief that everyone deserves autonomy over their health and the chance to cultivate the skills necessary for self-care. We aim to prevent stress and enhance the conditions for a kinder and more sustainable life and work environment.HOW?We equip individuals and teams with knowledge and practical tools for a healthy and sustainable change. Understanding physiological and psychological aspects, body signals, thoughts, feelings, and behaviors is foundational. Combined with reflection and planning tools, this enables the adoption of effective habits and work approaches.WHAT?For individuals and teams:✨ Assessment of well-being and needs, as well as planning long-term health-promoting efforts in the workplace, in collaboration with management and teams.✨ Workshops✨ Online/in-person lectures✨ Flow sessions for recovery (relaxation, meditation, yin yoga, hatha yoga, reflection exercises)✨ Online courses✨ Coaching sessions✨ Group retreatsPast clients: Dedicare, Coop, Unionen, Swedish Asthma and Allergy Association, Stressgäris.We are particularly passionate about children and youth. Therefore, we are very pleased to have been included on the' list "103 young ideas - innovators upgrading Sweden" by Företagarna. Show less

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  Dedicare ab

  Jan 2021 - Apr 2024

  Lead Digital Strategist, Content Creative and Project Manager experienced in navigating complex, fast-growing organizations. As a corporate-level Digital Marketing Specialist, I provide a strategic overview, develop creative concepts and foster internal processes and synergies across multiple markets.Key Responsibilities:• Marketing strategy, in collaboration with Marketing Director• Digital strategy & content planning• Comprehensive brand design, tone, message• Strategic and creative lead for new business areas and markets• Content and project management• Market analysis and data-driven insight• Advisory to Marketing DirectorCurrent Projects:• Leading Performance team - strengthening synergies between Paid Social, SEM, markets• Streamlining internal processes and tools• Developing customer journey and lead managementAchievements:• Steered the transition from an ad hoc order-driven organization to a long-term, effective marketing strategy aligned with local and global business goals.• Trained and oversaw the professional development of colleagues in paid social.• Initiated onboarding materials for new hires in the marketing team.• Played a meaningful part in building and evolving the marketing team from its initial size of 2 employees to its current strength of 8 across three countries, along with an extensive network of senior consultants.• Conducted stress management workshops to enhance well-being during high workload and organizational changes.Dedicare is the largest recruitment and staffing company in the Nordics within health, social work, and life sciences. With operations in the Nordics and the UK, as well as cross-border recruitment, it is a rapidly growing, complex organization with diverse stakeholders. Show less In my role as Marketing Manager and Marketing Coordinator, I held comprehensive responsibility for project management, strategy development, content creation and paid social campaigns, including budgeting and reporting for Dedicare Denmark and the primary business areas in Dedicare Sweden.My close collaboration with internal stakeholders involved monthly meetings, planning, and follow-up to ensure alignment with goals, insights-driven work, and successful outcomes.My responsibilities encompassed audience and sub-audience mapping, the development of retargeting groups, building a consultant database, strengthening the brand, increasing traffic, generating leads, and promoting paid social campaigns with an insights-driven approach.I spearheaded "always-on" communication and crafted targeted campaigns for specific recruitment needs. I conceptualized and executed innovative campaigns, such as one targeting retirees to attract them to consultancy. I worked hands on with paid social and content production for social media, web pages, newsletter, roll-ups and brochures, incorporating compelling copy and design.Additionally, I played a key role in developing the strategic foundation for all markets, including the Swedish, Danish and Norwegian markets, contributing to the achievement of all-time high results through content production and paid social campaigns.My responsibilities were later divided into six distinct positions: Marketing Manager in Sweden, Marketing Coordinator in Sweden, Marketing Manager/Coordinator in Denmark, Paid Social Specialist, SEM Specialist, and Corporate-level Marketing Specialist. The latter became my next role within the company. Show less As a strategic and operational Marketing Manager and Marketing Coordinator at Dedicare Denmark, I was responsible for the successful implementation of a new social media strategy. Through close collaboration with Interim Marketing Director and internal stakeholders, including superuser and CEO, I implemented a digital strategy in alignment with overall business goals. During my tenure, I increased brand awareness and generated qualified leads for new business areas across multiple markets. This work laid the foundation for continued successful audience engagement and lead generation.My responsibilities included strategy and project management, encompassing budgeting, planning, follow-up, and reporting. I worked hands-on with successful campaigns and always on communication including creative concept development, content production (text, images, video), management, optimization, and analysis for paid social, web, and newsletter. Production of printed materials such as brochures and roll-ups. Show less

  • Digital Marketing Specialist

    Feb 2022 - Apr 2024

  • Marketing Manager and Marketing Coordinator | Project Management | Strategy | Content | Paid Social

    Aug 2021 - Dec 2022

  • Marketing Manager and Marketing Coordinator | Digital Strategy | Creative Content | Paid Social

    Jan 2021 - Aug 2021