
Timeline
About me
Chief Executive Officer at National Pawnbrokers Association
Education

Henley management college
2000 - 2001Mba mbaMBA in Business and International Business

Birmingham city university
1978 - 19822:1 business studies (hons)Degree in Business Studies
Experience

Blythens
Jan 1981 - Jan 1981Trainee accountantTrainee Chartered Accountant

Dunlop ltd
Jan 1982 - Jan 1984Product managerProduct Manager/Sales Manager 1982-1984£2b t/o, tyres, sports goods, racing promotion.•Worked in sales/marketing on Graduate Trainee Scheme. •Ran and devised Lorry Driver of Year event- increased share 10%•Responsible for Motor Racing promotion.

Swan housewares ltd
Jan 1984 - Jan 1985Product managerBrand Manager 1984-1986Managed £20m t/o & £1.5m A&P spend, 4 staff•Managed range of kettles, toasters, coffee makers, Goblin brand and Judge cookware. •Introduced successful strategy to enter microwave oven market, generated £4m turnover.

Electrolux
Jan 1986 - Jan 1988Marketing product managerResponsible for £50m t/o-£2m A&P spend•New strategy achieved brand leadership. •Successfully launched profitable mid-range products•Rationalised range to increase margin.

J.w spear & sons
Mar 1988 - Apr 1994Marketing directorDirector of Marketing responsible for all products and brands including Scrabble, adult and family games, childrens games.

Mattel
Jan 1994 - Jan 1997Director of marketingResponsible for marketing all board games, boys toys, cd rom games. Promotions advertising, PR and media, launch plans, product development
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The chartered institute of marketing (cim)
Jan 1998 - Jan 2002Director of marketingExecutive Director, Marketing and Membership; CEO of E Centre, Board Director of CIM Commercial Training School. Team of 65 staff . •Strategic Development- Developed brand, innovation, and strategic direction by change management programme, focused on core competence and building distinctive advantage. •CEO of E-Centre- P & L responsibility for e-commerce- plus marketing/sales, partnership negotiations, content management, IT procurement. Created new business model. Considered best in class in research by Corporate Edge brand consultants.•Corporate Marketing -for Training/Education, Membership, Publishing. Direct Mail/ press. Repositioned brand.•New Product Development – successful new business model/strategy. Created knowledge centre, careers service, and Intellectual Property. •Commercial Consultancy -run a business of 110 consultants.•Corporate Communications•Sales Department -selling Corporate Sponsorship programme. •Other Departments- print/ publishing unit.•Other Activities- Columnist- Sunday Times , Non-Exec -Engineers Federation, author-“Marketing Unwrapped” book- Sept 2001. Set up Network Enterprise with Sunday Times and DTI. Show less

Cima
Apr 2002 - Oct 2011Executive directorBoard director of world leading professional body.Global role. Team of 45 staff . Stakeholder management, committees, government and public sector engagement, public relations and lobbying.-Built customer driven strategy.-Created first global advertising campaign and launched a brand values programme. Awarded “Campaign of the Year"-Built thought leadership publications and developed PR communications plans across all countries.-Turned around a loss making publishing and training business.-Introduced 20% efficiency by change management programme across 5 departments. -Added £28m in value through training partnership scheme.-Attracted 8m web visitors through developing new web and social media platforms.-Negotiated and project managed outsourcing contracts for commercial publishing business including TUPE.-Delivered successful JV’s and partnerships. Show less

Pilotlight
Apr 2009 - Jul 2011Non executive pro bono not for profit sectorVoluntary work advising directors and councils of charities on strategy. Recently helped Campaign for Better Transport. I have also helped City of London Corporation on a branding research project. Fundraising for local hospice, WRVS- Meals for the elderley and disabled.

National pawnbrokers association
Dec 2011 - Jun 2016Chief executive-Built sector profile and image and Government relations UK and USA. -Built training platform and qualifications for sector-Building media relations with national and broadcast media 100m circulation. -Leading on strategy to increase membership. -Achieving growth and 95% market penetration. Created excellent relations with FCA (De-risking panel member), Treasury, Home Office. Company Secretary with responsible for strategy and policy development, all marketing, planning, operations, financial management, report and accounts, business development, conferences, awards and events, staff and secretariat Show less

Bifm - the professional body for facilities management
Jun 2016 - Feb 2017Chief executive officer-Responsible for all operations, finance, membership, growth, strategic leadership, business development,education.-Team of 45-17,000 members and students in 85 countries-Turnover nearly £4m

National pawnbrokers association
Mar 2017 - nowChief executive officerIn my second period with NPA I am focusing on representing the industry with the FCA, Treasury, and Home Office as well as local authorities, national and regional police. I liaise with banks to improve access to accounts and support members in compliance matters, education through the online learning platform I introduced, and face to face training, as well as the national conference and awards.
Licenses & Certifications

Chartered marketer
Cim
Mba
Henley management college
Volunteer Experience
Non Executive Board Member
Issued by Trade Association Forum Ltd on Jan 2020
Associated with Ray PerryAdvisor
Issued by Pilotlight on Jun 2010
Associated with Ray Perry
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