Ray Perry

Ray perry

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location of Ray PerryLondon, England, United Kingdom
Phone number of Ray Perry+91 xxxx xxxxx
Followers of Ray Perry896 followers
  • Timeline

    Jan 1981 - Jan 1981

    Trainee Accountant

    Blythens
    Jan 1982 - Jan 1984

    Product Manager

    Dunlop Ltd
    Jan 1984 - Jan 1985

    Product Manager

    Swan Housewares Ltd
    Jan 1986 - Jan 1988

    Marketing Product Manager

    Electrolux
    Mar 1988 - Apr 1994

    Marketing Director

    J.W Spear & Sons
    Jan 1994 - Jan 1997

    Director of Marketing

    Mattel
    Jan 1998 - Jan 2002

    Director of Marketing

    The Chartered Institute of Marketing (CIM)
    Apr 2002 - Oct 2011

    Executive Director

    CIMA
    Apr 2009 - Jul 2011

    Non Executive pro bono not for profit sector

    Pilotlight
    Dec 2011 - Jun 2016

    Chief Executive

    National Pawnbrokers Association
    Jun 2016 - Feb 2017

    Chief Executive Officer

    BIFM - The professional body for facilities management
    Current Company
    Mar 2017 - now

    Chief Executive Officer

    National Pawnbrokers Association
  • About me

    Chief Executive Officer at National Pawnbrokers Association

  • Education

    • Henley management college

      2000 - 2001
      Mba mba

      MBA in Business and International Business

    • Birmingham city university

      1978 - 1982
      2:1 business studies (hons)

      Degree in Business Studies

  • Experience

    • Blythens

      Jan 1981 - Jan 1981
      Trainee accountant

      Trainee Chartered Accountant

    • Dunlop ltd

      Jan 1982 - Jan 1984
      Product manager

      Product Manager/Sales Manager 1982-1984£2b t/o, tyres, sports goods, racing promotion.•Worked in sales/marketing on Graduate Trainee Scheme. •Ran and devised Lorry Driver of Year event- increased share 10%•Responsible for Motor Racing promotion.

    • Swan housewares ltd

      Jan 1984 - Jan 1985
      Product manager

      Brand Manager 1984-1986Managed £20m t/o & £1.5m A&P spend, 4 staff•Managed range of kettles, toasters, coffee makers, Goblin brand and Judge cookware. •Introduced successful strategy to enter microwave oven market, generated £4m turnover.

    • Electrolux

      Jan 1986 - Jan 1988
      Marketing product manager

      Responsible for £50m t/o-£2m A&P spend•New strategy achieved brand leadership. •Successfully launched profitable mid-range products•Rationalised range to increase margin.

    • J.w spear & sons

      Mar 1988 - Apr 1994
      Marketing director

      Director of Marketing responsible for all products and brands including Scrabble, adult and family games, childrens games.

    • Mattel

      Jan 1994 - Jan 1997
      Director of marketing

      Responsible for marketing all board games, boys toys, cd rom games. Promotions advertising, PR and media, launch plans, product development

    • The chartered institute of marketing (cim)

      Jan 1998 - Jan 2002
      Director of marketing

      Executive Director, Marketing and Membership; CEO of E Centre, Board Director of CIM Commercial Training School. Team of 65 staff . •Strategic Development- Developed brand, innovation, and strategic direction by change management programme, focused on core competence and building distinctive advantage. •CEO of E-Centre- P & L responsibility for e-commerce- plus marketing/sales, partnership negotiations, content management, IT procurement. Created new business model. Considered best in class in research by Corporate Edge brand consultants.•Corporate Marketing -for Training/Education, Membership, Publishing. Direct Mail/ press. Repositioned brand.•New Product Development – successful new business model/strategy. Created knowledge centre, careers service, and Intellectual Property. •Commercial Consultancy -run a business of 110 consultants.•Corporate Communications•Sales Department -selling Corporate Sponsorship programme. •Other Departments- print/ publishing unit.•Other Activities- Columnist- Sunday Times , Non-Exec -Engineers Federation, author-“Marketing Unwrapped” book- Sept 2001. Set up Network Enterprise with Sunday Times and DTI. Show less

    • Cima

      Apr 2002 - Oct 2011
      Executive director

      Board director of world leading professional body.Global role. Team of 45 staff . Stakeholder management, committees, government and public sector engagement, public relations and lobbying.-Built customer driven strategy.-Created first global advertising campaign and launched a brand values programme. Awarded “Campaign of the Year"-Built thought leadership publications and developed PR communications plans across all countries.-Turned around a loss making publishing and training business.-Introduced 20% efficiency by change management programme across 5 departments. -Added £28m in value through training partnership scheme.-Attracted 8m web visitors through developing new web and social media platforms.-Negotiated and project managed outsourcing contracts for commercial publishing business including TUPE.-Delivered successful JV’s and partnerships. Show less

    • Pilotlight

      Apr 2009 - Jul 2011
      Non executive pro bono not for profit sector

      Voluntary work advising directors and councils of charities on strategy. Recently helped Campaign for Better Transport. I have also helped City of London Corporation on a branding research project. Fundraising for local hospice, WRVS- Meals for the elderley and disabled.

    • National pawnbrokers association

      Dec 2011 - Jun 2016
      Chief executive

      -Built sector profile and image and Government relations UK and USA. -Built training platform and qualifications for sector-Building media relations with national and broadcast media 100m circulation. -Leading on strategy to increase membership. -Achieving growth and 95% market penetration. Created excellent relations with FCA (De-risking panel member), Treasury, Home Office. Company Secretary with responsible for strategy and policy development, all marketing, planning, operations, financial management, report and accounts, business development, conferences, awards and events, staff and secretariat Show less

    • Bifm - the professional body for facilities management

      Jun 2016 - Feb 2017
      Chief executive officer

      -Responsible for all operations, finance, membership, growth, strategic leadership, business development,education.-Team of 45-17,000 members and students in 85 countries-Turnover nearly £4m

    • National pawnbrokers association

      Mar 2017 - now
      Chief executive officer

      In my second period with NPA I am focusing on representing the industry with the FCA, Treasury, and Home Office as well as local authorities, national and regional police. I liaise with banks to improve access to accounts and support members in compliance matters, education through the online learning platform I introduced, and face to face training, as well as the national conference and awards.

  • Licenses & Certifications

    • Chartered marketer

      Cim
    • Mba

      Henley management college
  • Volunteer Experience

    • Non Executive Board Member

      Issued by Trade Association Forum Ltd on Jan 2020
      Trade Association Forum LtdAssociated with Ray Perry
    • Advisor

      Issued by Pilotlight on Jun 2010
      PilotlightAssociated with Ray Perry