Experience

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  Cold stone creamery

  Jun 2011 - Jul 2013

  Shift manager
• 

  The little america hotel flagstaff

  Nov 2013 - Jan 2015

  Banquets server

  Assisted in event planning, set up for events, served plated dinners and waited on tables

• 

  Northern arizona university

  Jan 2015 - now

  In this role, I’m focused on delivering hands-on, industry-relevant education to students while bridging the gap between academic knowledge and practical application. I teach courses in marketing, including Professional Sales and Marketing Communication Strategy, and work to mentor and guide students in developing the skills they need to succeed in their careers.My experience in professional marketing informs my teaching, allowing me to share current industry trends, insights, and best practices. Additionally, I’m committed to supporting the growth of students both in and outside the classroom, whether through career development, networking opportunities, or other avenues for their professional advancement. Show less • Create and maintain relationships with clients, internal stakeholders, and community partners through effective communication resulting in consistent high ratings from clients • Manage a diverse portfolio of marketing projects, including website optimization, traditional and digital advertising, lead generation campaigns, email campaigns, events, photo and video shoots, signage, and printed collateral • Coordinate and oversee projects through all stages ensuring that clients and internal team members are informed and all those involved are satisfied with the final product and service throughout• Participate in onboarding and training of new staff • Manage numerous priorities with urgency and understanding for all those involved • Uphold knowledge of best practices related to audience assessment, competitor/market analysis, brand awareness, growth marketing, and customer journeys• Evaluate budgets and internal resources against revenue streams to prioritize most profitable programs • Review design projects, process outlines, and large documentation swiftly to aid in a quick turnaround• Perform project tracking through concise status reports measuring time management, client satisfaction, and possible areas of improvement• Create and maintain relationships with clients, internal stakeholders, and community partners through effective communication resulting in consistent high ratings from clients Skills: Program Management · Integrated Marketing · Digital Marketing · Strategic Communications · Marketing Show less Assists with managing the development and implementation of communication campaigns that promote the university and inform the campus community. • Assists in evaluating and deploying communication campaigns. • Applies subject matter expertise within the communications team. • Creates long-term messages and communication concepts based on institutional strategies and the university mission. • Understands and applies knowledge of appropriate handling of communication information.• Write and edit content for internal and external audiences with emphasis on student success centered news stories and press releases.• Coordinate and orchestrate multimedia campaigns from start to finish including content generation and email distribution.• Contributes to the development of digital content by reviewing and recommending revisions or changes in scope, format, and content or determining the need to develop new material.• Assures consistency with standards by editing, standardizing, or making changes to material prepared by other writers or other personnel.• Collaborate closely with content managers, social media managers, visual storytellers, and key stakeholders across campus to identify experts who can address emerging issues in the news• Organize, facilitate and assess communications strategy for the university that drives increased awareness and engagement with internal and external audiences.• Assist with using technology to track value and evaluate effectiveness of newsletters, campuswide emails and other communications through reporting tools.• Establish and cultivate key relationships and partnerships with both internal and external community members and organizations.• Stay ahead of current events, higher education news, and trends to identify potential media opportunities• Proactively mine for original content to uncover compelling and differentiating stories within the university• Assist in emergency situations that may require communications support Show less • Write and edit content for organization publications, including employee newsletters, video scripts, press releases, blogs, webpages, marketing campaigns and stories for NAU News with emphasis on storytelling• Create creative concepts and strategies to encourage engagement and drive various campus-wide objectives through internal newsletters and campus-wide emails• Assist with University’s strategic planning efforts in the area of social, digital and executive communication strategy• Measure success of communication and marketing efforts and provide feedback for adjusting strategy as needed• Support various departments across campus with communication and integrated marketing campaigns as needed through consultation and advisement • Build, coordinate and lead monthly cross-departmental communication trainings delivered to 100+ NAU employees both in-person and virtually• Create and edit university website by ensuring functionality, providing relevant and timely resources for the greater campus community while collaborating with University Marketing to ensure brand integrity• Coordinate and manage various COVID-19 related campus-wide communication and marketing projects from ideation through reporting including mask wearing campaigns, daily health check compliance drives, exposure notification app adoption and vaccine distribution Show less • Create compelling and engaging content optimized to support community building and engagement on award winning official NAU social media platforms• Execute University’s strategic planning efforts in the area of social, digital and executive communication strategy• Host, produce, & edit the University’s first official podcast, Lumberchats: Inside NAU• Support various departments across campus with social media needs • Measure success and report on analytics and insights on target demographics on social media to streamline engagements for organic and paid content• Establish, track and manage 50+ social media projects quarterly Show less Making great things happen for other people!• Served as "the face of NAU" at college fairs, information sessions, special campus visit days and other presentations to audiences ranging from 10-600+ guests• Responsible for the recruitment, admissions, counseling, and general assistance of prospective students• Manage Northern California and Washington territories for prospective transfer students• Schedule and meet with students from my respective territories• Provide weekly admissions presentations for prospective students, families, and high schools• Build and maintain working relationships with stakeholders from community colleges, high schools, and other community partners• Collect and analyze data to better identify and understand target demographics Show less

  • Assistant Professor of Practice, Marketing

    Aug 2024 - now

  • Client Services Manager

    Aug 2022 - Aug 2024

  • Adjunct Instructor, Fundamentals of Public Speaking

    Aug 2019 - Aug 2024

  • Communications Assistant Manager

    Aug 2021 - Aug 2022

  • Digital Media Coordinator, Senior

    Mar 2020 - Aug 2021

  • Social Media Coordinator

    Jun 2018 - Mar 2020

  • Admissions Officer

    Mar 2017 - Jun 2018

  • Student Solutions Agent, Sr

    Aug 2014 - Mar 2017

  • Student Communications Specialist, Intern

    Jan 2015 - Oct 2015