Experience

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  Lexmark international, inc.

  Jun 2015 - Aug 2015

  Backup de runner

  *Soporte remoto de impresoras para diferentes clientes*Suministrar componentes para las impresoras de la cuenta*Soporte físico a las impresoras de la cuenta (Básico)

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  Cognizant

  Aug 2015 - Jan 2018

  Google adwords support (consultant)

  -In charge of ticket resolution for the Google AdWords and Google AdWords Express (SEM) platform.Technical support / Troubleshooting for Google advertisers (SEM).-Campaign optimization and improvements programs for all types of campaigns (search, display, video, shopping and merchant center, remarketing, dynamic remarketing).-ROI tracking of campaigns.-Advanced support for Google Analytics users:-Platform configuration for new users.-E-commerce setup.-Objective configuration.-Google Tag Manager support.-Responsible for resolving incidents with the Google My Business platform using corporate Google tools:-Case (incident) volume management.-Providing support to users utilizing the platform connected with Google Maps, Google Search, Google -Plus, and YouTube (SEO).-User volume: Spanish and English-speaking Latin America and the southern part of North America.Incident tracking from start to finish (always with a solution). Show less

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  Glamit

  Jan 2018 - Dec 2018

  Paid media analyst (e-commerce)

  In charge of advertising Management and revenue goals follow up. Help the brand to stablish new revenue goals and help the leader to set new e-commerce KPI's . Tasks:-Media plan-Return of ads spend analysis-Revenue optimization -Define e-commerce KPI's-Macro and Micro analysis .advertising tools::-Google Adwords (Search, Display, Shopping, Video, Remarketing, DRA, Gmail)-Google Analytics-Facebook ads-Admotion-Herolens technology*Reporting for each brand.reporting tools:Google AnalyticsGoogle Sheets / excelSupermetrics Show less

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  Etermax

  Dec 2018 - May 2020

  User acquisition specialist (gaming)

  UA management and analysis of: Trivia Crack 2 / Preguntados 2-Management and optimization of UA Campaigns. Markets: Tier 1, 2 and 3 marketsTargets:-Define new KPI's-Explore new traffic from different User Acquisition verticals.-Volume increase-Achive positive pROAS-Improving UA LTV by creating retargeting, Retention and CPA Proxy events campaigns (buyers, Video Rewards, more events.)- Campaign Analysis from macro to micro level (Device, Geo level to creative, user level)- Working close with the creative team in order to analyze creative performance base on data- Working close with the monetization team and BI team in order to understand where we should buy and exploring emerging UA markets.Ad Tools:Facebook AdsGoogle Ads ApplovinIronSourceUnitySnapChat adsApple Search AdsTik Tok AdsMopubAttribution and mesurement tools:AppsflyerSingularAmplitudeTableau Show less

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  Tinybytes

  May 2020 - now

  Senior user acquisition manager (gaming)

  As a Senior UA Manager, I am tasked with developing the User Acquisition Strategy from the ground and beyond for all our games, with the primary objective of scaling the company from a UA perspective.Key Responsibilities:Budget Planning and Allocation: I oversee budget allocation across all games, sources, and campaigns, ensuring optimal resource utilization.KPI Definition: I establish Key Performance Indicators (KPIs) aligned with company goals, spanning from campaign to game levels, to track and measure success.Competitor Analysis: I conduct thorough competitor analysis to glean insights into competitor strategies and market trends, informing our approach.Collaboration: I work closely with marketing artists and the product team to develop a cohesive Creative-UA-Product strategy, ensuring alignment across departments.Optimization: Once the strategy is defined, I lead the execution phase, optimizing sources, campaigns, and creatives to achieve KPIs directly contributing to our main goal. This includes monitoring metrics such as ROAS, Comapny ROI, revenue diversification, country performance, and pLTV.Titles I Work With:Massive WarfareLast War ShelterBattle Cars Show less