Experience

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  Intelliworks

  Mar 2008 - Feb 2011

  Introduced strategies to strengthen client relationships including executive talk tracks and client health monitoring.Expanded company’s thought leadership by editing website content and writing for their blog. Increased presence at industry tradeshows and conferences by securing speaking engagements and organization pre -and post-conference marketing campaigns.Organized logistics for annual company conference by finding a venue, scheduling speakers, and generating attendance.

  • Marketing Manager

    Sept 2010 - Feb 2011

  • Marketing Coordinator

    Mar 2008 - Sept 2010
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  Livingsocial

  Feb 2011 - Aug 2012

  Market programmer

  Coordinated product launches, new revenue initiatives, and market expansions.Collaborated with sales team to increase deal quality and take informed bets on new concepts, resulting in our worst-performing market elevating to the best-performing market.

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  Sustainable bolivia

  Nov 2012 - Mar 2013

  Marketing volunteer at cecam (http://cecambolivia.org/)

  Reorganized website and Facebook page to better inform potential volunteers and donors about CECAM's initiatives.Built and delivered presentations about CECAM's progress and needs to potential funders.

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  Blackboard

  Jul 2013 - Sept 2014

  Product marketing manager

  Oversaw the go-to-market process for new products and releases; developed market launch plans and sent launch communications to over 1000 client institutions.Devised marketing plans for two products in the Blackboard portfolio targeting $3.5M in new bookings and maintaining a $10M customer base.Built sales enablement tools including proposal templates, data sheets, and competitive analysis.

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  The chronicle of higher education

  Oct 2014 - Feb 2020

  Created and marketed editorial and advertiser-sponsored content products, resulting in additional $3M of revenue over the course of three years.Implemented project management technology, templates, and workflows to manage growing business.Established processes for managing writers, client communication, and project management, allowing the team to accommodate growth without additional staff.Standardized internal communication for campaign builds and increased collaboration across teams for new product development.Managed marketing manager and specialist, ensuring team remained flexible and can easily reprioritize depending on changing sales and client needs. Show less

  • Senior Manager, Marketing Strategy

    Apr 2018 - Feb 2020

  • Marketing Strategy Manager

    Oct 2014 - Apr 2018
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  360 live media

  Mar 2020 - Feb 2022

  Pivoted from initial job description during the pandemic to adapt to the virtual event environment by developing expertise in virtual event production, marketing, and platform management.Planned and executed marketing campaign strategies for major association events including Biotechology Innovation Organization and the Entertainment Software Association, exceeding revenue/attendance goals.Developed sponsorship and revenue strategies to help clients secure new partnerships and surpass revenue goals. Show less

  • Senior Marketing Manager

    Mar 2021 - Feb 2022

  • Marketing Manager

    Mar 2020 - Mar 2021
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  The chronicle of higher education

  Feb 2022 - now

  Director of marketing & client services

  Implemented structures to manage post-sales strategy and delivery for content marketing/sponsored products, including management of key accounts. Increased on-time delivery rate year-over-year by 15%.Building and overseeing team of seven, including account managers, digital marketers, and an editor, through the establishment of development plans and ongoing coaching. Team has one of the top team engagement/satisfaction scores in the company.Collaborating with the sales team to develop and launch sponsored content marketing products and deliver on revenue goals.Developing and refining workflows with operations, graphics, and editorial teams to ensure client programs are delivered efficiently and meet the standards of The Chronicle and our advertisers. Team has an initial 100% client satisfaction rate in 2024 based on a survey of 30 clients. Show less