Experience

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  Boscov's

  Aug 1998 - Nov 2000

  Public relations manager
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  Preit

  Nov 2000 - Mar 2005

  Marketing director

  Managed all aspects of the shopping center marketing program in an effort to maximize center sales productivity with responsibilities including budgeting, market research, leasing support, generation of sponsorship income and alternative revenue, special events planning, advertising, public relations, retailer relations, and management of Customer Service and a $1 million gift certificate program.

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  General growth properties

  Mar 2005 - Feb 2008

  Marketing manager

  Developed and implemented the marketing program at one of the nation's most productive shopping centers. Responsible for redevelopment marketing efforts for a multi-million dollar expansion/redevelopment project targeting Nordstrom and Target, including market research, custom leasing materials, retailer communications, public relations and custom in-mall collateral.

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  Preit

  Mar 2008 - May 2012

  Group marketing director

  Developed and executed marketing plans for three regional shopping malls. Responsibilities include production of all internal and external marketing collateral and advertising, budgeting, market research, leasing support, web content development, e-communications, social media efforts, special events, public relations, alternative revenue generation, and retailer relations.

• 

  Jos. a. bank clothiers

  May 2012 - Sept 2014

  Director - tuxedo marketing

  - Responsible for all aspects of the marketing program for the newest division of the company, Tuxedo Rental, across 625+ stores nationwide. Develop and execute a strategic marketing plan managing a multi-million dollar budget to grow the formalwear business including magazine, TV, and digital advertising, SEO/SEM, app development, email and direct mail segmentation strategy, web and print content development, sales promotions, social media, and printed materials. Additional responsibilities include budgeting, sales and demand forecasting, reporting results regularly to senior management. Worked cross functionally with IT, operations and ecommerce to launch an innovative new tuxedo rental website. Served as a business approver and participated in all end to end testing; served as a driver for creative design and site content; assisted in the planning and executing of site upgrades to enhance the user experience. Show less

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  Mcdaniel college

  Sept 2014 - now

  Responsible for strategic advancement communications, donor relations, and engagement efforts for the Office of Institutional Advancement.- Chair - 150th Anniversary Committee- Co-Chair - Presidential Transition Committee- Steering Committee, Chair of the Communications Committee - Inauguration of McDaniel's 10th President

  • Executive Director of Corporate and Foundation Relations

    Sept 2022 - now

  • Executive Director of Advancement Engagement & Communications

    Sept 2014 - Sept 2022