Experience

• 

  Glaxo smith kline

  Jan 2008 - Jan 2008

  Internship

  During my internship at GSK, I launched impactful marketing campaigns, including promotions for products like 'Augmentin Tablet,' and contributed to various special campaigns and projects. I collaborated on pitching content and creative ideas to existing clients, enhancing brand engagement and supporting promotional goals.

• 

  Dawlance

  Sept 2009 - Nov 2024

  As a strategic business unit leader, I am committed to driving growth and innovation by crafting and executing a product strategy aligned with the company’s overarching vision. My role involves spearheading a team of product leads, collaborating closely with R&D, Production, Supply Chain, Customer Service, Quality, and Marketing teams to deliver impactful product launches and continuous feature enhancements that resonate with customer needs. With a keen understanding of market trends and customer insights gained through extensive research, I shape comprehensive product roadmaps, prioritizing high-impact features. I oversee the product lifecycle end-to-end, ensuring each launch meets rigorous specifications, user expectations, and performance benchmarks. Additionally, I manage key relationships with suppliers, distributors, and customers, representing the company at industry events and acting as a trusted liaison. On the international front, I lead a robust export strategy to maximize global revenue and profitability, partnering with logistics, finance, and compliance teams to ensure smooth export operations and regulatory alignment. Through a data-driven approach to export sales and partnership building with distributors, agents, and government bodies, I continuously identify and leverage opportunities for growth. I remain highly attuned to industry developments, competitive dynamics, and regulatory shifts, translating these insights into strategies that elevate the company’s market position and operational success. Show less In a dynamic role focused on strategic market positioning, I closely monitor global competitors in the home appliance sector, providing critical assessments of market opportunities, portfolio gaps, consumer preferences, and competitive threats. These insights directly inform go-to-market (GTM) strategies, guide R&D initiatives, and support comprehensive product lifecycle management. I lead collaboration across marketing, engineering, sourcing, supply chain, legal, creative, and market research departments to innovate and launch products and packaging tailored to consumer needs and emerging market trends. Additionally, I oversee performance evaluations across all sales branches within the product category, fostering alignment with Central Product Management and R&D in Turkey on project developments. Partnering with the creative department and external agencies, I develop and execute PR, advertising, promotional, and digital programs while analyzing outcomes for optimal engagement. To empower Trade Marketing and Sales teams, I provide strategic selling tools—including product specs, benefits, competitive analyses, and consumer insights—to drive impactful category management. My role includes working with Sales and Finance to set competitive pricing and promotional strategies and assessing the financial impact of these programs. I also lead the design and implementation of an integrated marketing and communications strategy that spans brand, digital, media relations, social media, and internal communications, building a cohesive narrative that raises organizational profile. Moreover, I spearhead the development of Trade Marketing strategies that align with business objectives across product categories, working in tandem with sales teams to transform our brand stories into compelling sales tools that resonate with customers and drive market success. Show less As a Product Manager, I am responsible for managing the profitable growth and direction for Refrigerator and Freezer's Category. Also responsible for implementing distribution/sales strategies, marketing plans and actively driving such plans, will direct the analysis of product and market opportunities and be responsible for innovative product development, positioning, pricing, service and distribution strategies to a high level of customer satisfaction. Implementation of Product line strategies and tactics to leverage fully the strengths of our suppliers and internal operations to meet the rapidly changing needs of our customers.• P&L and Sales growth for the category• SKU count for line and SKU productivity• Research and analyze market conditions• New and existing product design and development• Customer Care Operations (Contact Center, Support Center, Business Center)• Customer/Dealers Life Cycle Management & Retention• Quality Assurance Standardization and Training• Sales & Distribution Channel Strategy• Strategic & Tactical Sales Planning• Business Planning & Operations• Process Improvement / Re-engineering• Product / Business Launch• APM (Accelerated Project Management)• Category Management• Merchandising & Packaging• Communication - Digital media Strategy Show less As Operations Manager in Customer Service, I developed strategic plans and policies that fueled growth for both the department and the organization. My responsibilities included managing consumer perception and driving loyalty through impactful initiatives to stay competitive, retain market share, and meet sales and profit goals. I directed the creation of annual business and marketing plans, coordinating with regional offices to set budgets and overseeing quarterly and monthly performance reviews. In after-sales, I managed complaint resolution within standard timelines, enhancing customer satisfaction. My role also involved identifying new business opportunities, expanding parts sales, and building a robust dealer network to boost regional revenue. I ensured optimal parts inventory levels for smooth operations, managed customer feedback by engaging directly with sample groups, and translated insights into actionable improvements. Focused on team development, I trained staff and external workshops to enhance productivity and future-readiness. As a product expert, I built customer relationships, gathered valuable market insights, and communicated the essence, identity, and positioning of our brand to strengthen its market presence. Show less In my role as a Officer Service Planning, I developed tailored marketing strategies across diverse sectors to align with specific market demands. I managed budget preparation and closely controlled promotional expenses, ensuring effective cost-benefit outcomes. Serving as a liaison among operations, engineering, corporate, administration, service, and sales teams, I ensured timely fulfillment of customer requirements. My work involved forecasting business needs and customer demands, using trend analysis and forecasting techniques to inform strategic decision-making. I consistently devised new strategies to streamline operations and reduce costs while developing approaches to measure and enhance customer satisfaction, guiding improvements across service offerings. Show less

  • Category Head Kitchen & Export Division

    Jan 2023 - Nov 2024

  • Category Head Cooling

    Aug 2017 - Dec 2022

  • Product Manager - Refrigerators & Freezers

    Sept 2014 - Aug 2017

  • Operations Manager Customer Services

    Oct 2011 - Aug 2014

  • Senior Officer Customer Service Planning

    Sept 2009 - Sept 2011
• 

  Modern electronics - mec (al-faisaliah group)

  Mar 2025 - now

  Brand head - bissell (ksa)

  𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐁𝐢𝐬𝐬𝐞𝐥𝐥 𝐢𝐧 𝐊𝐒𝐀 | 𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐇𝐨𝐦𝐞 𝐂𝐚𝐫𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐀𝐜𝐫𝐨𝐬𝐬 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚As the commercial leader for Bissell's KSA operations, I oversee the complete business lifecycle - from market strategy and revenue generation to supply chain optimization and brand development. My role focuses on building sustainable competitive advantage through operational excellence and consumer-centric innovation.𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐏&𝐋 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Lead full P&L accountability, driving revenue growth through data-driven market strategies and distributor performance optimization• Develop and execute annual business plans aligning global brand objectives with local market dynamics𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧• Architect and manage high-performance distribution channels across modern trade and key retail partners• Establish strategic partnerships with leading retailers to enhance brand visibility and shelf presence𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Direct cross-functional teams in launching locally-relevant product innovations aligned with consumer insights• Oversee end-to-end product lifecycle from concept development to commercialization𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐧𝐝 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠• Spearhead integrated marketing campaigns across traditional and digital channels• Develop trade marketing programs and in-store activations to drive consumer engagement𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞• Optimize supply chain and procurement processes to enhance efficiency while maintaining quality standards• Implement business process improvements across sales, logistics and customer service operations Show less