Experience

• 

  Https://saudileague.com

  Sept 2018 - Jun 2021

  Senior proofreader & writer

  - Authored and edited over 6000 comprehensive news articles in Fusha Arabic, delivering detailed coverage of Saudi Arabian football.- Demonstrated journalistic integrity and a flair for storytelling while capturing the intricacies of the sport.- Strategically managed live coverage of major football events, ensuring timely and engaging content.- Actively fostered community engagement, tailoring content to align with audience interests and deepen their connection to the sport.- Implemented a robust SEO strategy and conducted keyword research to optimize content visibility and increase organic traffic. Show less

• 

  Arabvacations.com

  Jan 2019 - Jun 2020

  Content writer

  - Crafted engaging and informative travel content tailored to the target audience and industry trends.- Performed thorough proofreading to ensure content clarity, accuracy, and high reader engagement.

• 

  Urtrips

  Jan 2019 - May 2020

  Content writer

  - Authored original and engaging travel content, focusing on informational structure to benefit a wide audience.- Conducted in-depth multilingual research to ensure content accuracy, authenticity, and cultural relevance.- Selected high-quality visuals to complement content, significantly enhancing the reader experience.- Actively contributed to team meetings focused on SEO and content optimization strategies, boosting website visibility and search rankings.

• 

  Pochinki games store

  Jan 2020 - Jan 2020

  Co-founder

  - Managed digital video game sales through dedicated Facebook page, engaging a global gaming audience.- Planned and executed advertising campaigns for maximum reach and resonance within the target market.- Provided exemplary customer service, building trust and positive relationships with customers.- Oversaw project management aspects of the store, including financial oversight and international e-commerce transactions.

• 

  Turkpidya

  Jun 2020 - Jan 2024

  Content manager

  Key Achievements:Scaled Turkpidya to 12.5M+ words across 24 languages, establishing it as a leading multilingual Turkish resource.Secured national media recognition and Turkpidya's Wikipedia page, validating national authority.Doubled organic website traffic through effective content strategy.Improved user experience & efficiency by 60% via UX/UI redesign.Responsibilities & Contributions:Developed & executed content strategy driving organic traffic growth.Authored multilingual articles (Arabic, English, Turkish), demonstrating subject expertise.Oversaw production of 12.5M+ words of multimedia content, ensuring quality.Engineered & maintained Turkpidya platform (HTML, CSS, JS, PHP, Python).Implemented advanced SEO strategies achieving top search engine rankings.Conducted SEO audits (SEMrush, Ahrefs, SpyFu) for continuous optimization.Led UX/UI redesign, enhancing user engagement & accessibility.Utilized WordPress/Elementor for intuitive & functional website design.Analyzed user data (GA, Clarity, Metrica) for data-driven UX/content improvements.Executed multi-channel digital marketing campaigns (social, SEO/SEM).Tracked KPIs & provided data-driven marketing strategy recommendations.Implemented AI content suggestion tools for streamlined workflows.Developed automated content categorization for enhanced organization.Engineered Python scripts for data scraping & content efficiency.Designed visuals (Canva) for brand identity & user engagement across platforms.Created short videos for TikTok & YouTube.Led multidisciplinary team, fostering collaboration & high performance.Managed budgets, maximizing ROI & efficient project execution.Cultivated partnerships, expanding Turkpidya's network & reach. Show less

• 

  Freelance

  May 2021 - now

  Performance specialist

  In-Depth Benchmarking:Conducted comprehensive benchmarking analyses across 20+ websites.Specialized in performance evaluation, UX optimization, and functionality assessment.Competitor Research:Extensively researched and analyzed competitor websites.Provided strategic insights to clients for surpassing industry benchmarks.KPI Management:Established and monitored KPIs for multiple websites.Generated detailed reports to guide data-informed decision-making for stakeholders.UX/UI Collaboration:Partnered with UX/UI teams to implement improvements based on extensive benchmark studies.Positively impacted user experience and functionality across a range of websites.SEO Benchmarking:Performed SEO benchmarking for numerous websites.Recommended targeted optimizations to content, metadata, and technical elements to enhance search visibility.Technology Stack Assessment:Evaluated the technology stacks of 20+ websites.Identified areas for alignment with industry standards and best practices to improve performance.Keyword Research and Analysis:Conducted in-depth keyword research and competitor analysis.Identified content opportunities and optimized content for search engines.Cross-Functional Collaboration:Worked with cross-functional teams (design, development) to ensure seamless content execution and a positive user experience.Ad Optimization Strategy:Developed strategic ad optimization plans.Advised clients on effective placement strategies and facilitated cross-country deals to expand reach.Ad Performance Analysis:Analyzed ad performance metrics to identify areas for improvement.Recommended targeted optimizations to enhance ROI.Data-Driven Content Tracking:Leveraged data and analytics to monitor content performance.Identified areas for improvement to optimize content. Show less

• 

  Ai ixx

  Apr 2024 - now

  Marketing specialist

  • Created over 200 articles (technical, news, marketing).• Developed 70+ custom HTML/CSS/JS interactive elements like quizzes and simulations, using 1000+ lines of code per element, resulting in a 120% increase in average session duration.• Executed comprehensive SEO initiatives: weekly technical audits and on-page optimizations (duplicate content resolutions, schema markup implementation), boosting overall site health and organic search visibility.• Scripted and coordinated end-to-end YouTube video productions, from ideation to publishing, ensuring consistent audience growth, strategic keyword targeting, and brand alignment.• Built over 40 cross-platform newsletters (Brevo & LinkedIn), consistently outperforming industry average open and click-through rates (by double digits), through curated AI/tech news and interactive demos.• Created two large-scale eBooks (161-page A-Z AI Glossary, 173-page AI Prompt Guide) from initial concept to final publishing, effectively solidifying brand authority and generating valuable leads.• Produced in-depth AI tool reviews (3000-4000+ words each), incorporating practical tests, images, and interactive demonstrations, effectively establishing topical authority and driving organic traffic.• Developed and executed social media strategies across LinkedIn, Reddit, Facebook, and Instagram, creating platform-specific content, actively engaging with online communities, and driving traffic to website content.• Proficiently utilized Canva for graphic design and AI image generation tools (Midjourney, Ideogram, DALL-E 3, Flux) to create visually striking visuals across all platforms, from articles to eBooks.• Collaborated closely with design and development teams to explore new interactive formats, address UI/UX hurdles, and optimize site architecture for enhanced SEO performance.• Created compelling ad copy for various marketing campaigns, including Meta Ads, to effectively drive conversions and achieve key marketing objectives. Show less