Experience

• 

  Belgian foreign trade office

  Jul 1995 - Sept 1996

  Chargé de mission in prague & bratislava

  Organization of a trade mission in the packaging industry.

• 

  Bisnode belgium

  Sept 1996 - Oct 2000

  Marketing analyst

  1- Analysis & reporting (main sectors: retail/FMCG; banking&insurance; automotive industry).2- Consultancy : targetting & direct marketing strategies.

• 

  Renault belgium luxemburg

  Nov 2001 - Jul 2006

  Analytical marketing manager

  1- Management of client databases2- Analysis (profiling & segmentation) - Business Intelligence tools3- Project management and implementation of CRM systems & applications 3.1- Contact Management - Siebel 3.2- Campaign Management - E-piphany4- Management of decisional marketing budgets5- Dealing with partners and business contractors (mailings, e-mailings, consultancy & analysis)

• 

  Carrefour belgium

  Aug 2006 - Aug 2007

  1- Central database management2- Adjustment of Loyalty Programs & Campaign management (CRM)3- Data intelligence & data mining4- Data sharing; negotiations with strategic FMCG partners5- Management of 3 marketing units 1- Management of below-the-line communication budgets and department.2- Definition of Loyalty & Direct Marketing Strategy.3- Implementation & follow-up of loyalty programs and media planning.4- Management of the online activities (Internet, e-marketing & e-commerce).5- Negotiations with institutional partners & Industry (FMCG market).

  • Customer Intelligence & Data Sharing, Head of Department

    Dec 2006 - Aug 2007

  • Loyalty Manager

    Aug 2006 - Dec 2006
• 

  Brussels airlines

  Nov 2007 - Mar 2009

  Head of crm & loyalty

  1- Loyalty programme management & development ;2- Database management : Privilege programme & online databases ;3- Revenue Management; Monitoring & development of Marketing Partnerships (Delhaize, American Express...) & Data sharing ;4- Set-up of CRM strategy & roadmap (Acquistion & Retention plans).

• 

  Music hall

  Apr 2009 - Mar 2011

  Direct marketing manager

  - Business-to-business : VIP services & event services. Database & loyalty strategy.- Business-to-consumer : ticketing & events (locations in Brussels - Forest National, Antwerp & Ghent). CRM , database & e-marketing strategy.

• 

  Ichec alumni

  May 2009 - May 2015

  Member of the board of directors

  www.ichec-alumni.beThe Association gathers & represents 10 000 graduates of the ICHEC business school. One of its primary objectives is to strenghten the visibility of the members in the economic & social sphere, in order to support the ICHEC quality label.

• 

  Pierre & vacances center parcs group

  Jun 2011 - Feb 2015

  - Definition of partnerships marketing strategy on Group level- Focus on data partnerships en database enhancement- Negotiation with strategic partners- Coordination of partnerships on Group level (Pierre&Vacances and Center Parcs labels) Database strategy (5Mi records), direct marketing campaigns and customer insights for the 3 countries.

  • Strategic Partnerships Manager

    Dec 2013 - Feb 2015

  • Database Analysis, Team Leader - Benelux & Germany

    Jun 2011 - Dec 2013
• 

  The bicester village shopping collection

  Mar 2015 - Mar 2017

  Director of tourism

  One of the world's most inventive retailers, creating experiences that delight almost 40 million guests every year. and specializing exclusively in the creation and operation of luxury outlet shopping destinations in Europe and in China.Responsibilities1- Managing the Tourism department & sales representatives2- Defining & delivering Partnerships (leisure, financial, car rental, airlines, affiliate programs)3- Defining the local & long haul Tourism strategy within the global Marketing Plan (CRM, loyalty & digital roadmap)4- Developing the corporate market (incentives & seminars)5- Enhancing key international markets (China, Middle East, Russia)6- Developing Trade Hospitality Show less

• 

  Devoteam management consulting

  Oct 2020 - May 2022

  Lead consultant

  Devoteam Management Consulting is the Management Consulting Firm of the Devoteam Group.The Firm assists its clients, large companies and institutions, in the design of their IT and digital strategy, as well as in their business and IT transformation programs.To design and build the future of organizations, Devoteam Management Consulting supports its expertise in five areas: Digital Transformation, CIO Advisory, Digital Workplace, Data and Digital for Business.

• 

  Mingelgrün consulting

  Jan 2023 - now

  Senior consultant

  Nagelmackers | Senior CRM Manager • Initiate and oversee creation of commercial dashboards to drive data-driven decision-making. Partner with cross-functional teams to ensure alignment of CRM initiatives with major business objectives and drive user engagement.• Rolled out Efficy CRM in a banking environment in alignment with strategic roadmap, securing early end-user involvement for input, testing, and validation.• Elevated operational efficiency by achieving full deployment of 90% of automated triggers based on CRM roadmap.• Strengthened skillset and performance of sales advisors and improved tool utilization by developing and implementing a CRM training programme.• Defined and translated technical specifications for Commercial Opportunity Management module, leading to improved opportunity tracking and management. Show less