Experience

• 

  State insurance company of mauritius

  Jun 2006 - Jul 2007

  Customer relationship officer

  Assisting in the preparation of the marketing and business development strategy of SICOM Financial Services Ltd (subsidiary company) (e.g. preparation of their Risk Management Framework) while attending to clients (Fixed Deposits, Unit Trusts & Leasing) and doing various other administrative, research and analytical works (compiling data from external sources such as Stock Exchange, Exchange Rates, Statistics Mauritius, etc).

• 

  Afrasia bank limited

  Jul 2007 - now

  • Devise comprehensive and integrated cards acquisition & usage strategies as per Marketing plan for the high net worth market, including:- o. cross selling initiatives o. sales team support (including training needs, processes, marketing tools & collaterals) o. management of the Bank’s unique rewards program, XtraMiles o. association of the brand with relevant local and international lifestyle events (e.g. golf, gastronomy, music & art, private sales, etc)• Manage cards marketing budget, measure effectiveness of spend, and review same to ensure projects/campaigns’ key performance indicators are achieved• Supervise implementation of call to action initiatives at appropriate channels (including management of web platform, social media channels, video & print ads, mobile application, email newsletters and events)• Identify and manage cards partners to differentiate our cards offering (local & international) • Ensure that cards marketing initiatives adhere to the brand as well as regulatory guidelines• Research on new cards features & channels to drive sales for the private, corporate & international segments • Analyse cards business performance, and provide monthly report to the Product Committee with insights on key initiatives to drive figures as per cards marketing plan, and cardholder database Show less • Identify relevant channels to enhance the brand internationally with main focus on South Africa, India & Singapore (e.g. international magazines, online campaigns, events, etc)• Devise cost effective marketing strategies and call to action initiatives at appropriate channels to drive sales (including online media channels and social media)• Research of new products and new benefits taking key business lines into consideration (private, corporate & international banking segments) • Manage channel marketing budget and track spending • Assist in first major brand audit exercise & the implementation of recommendations • Assist in the launching of the first World MasterCard credit card in Mauritius• Analyse and measure effectiveness of campaigns, especially with launch of new high end credit card• Design artworks & high level presentations for events and smaller campaigns• Analyse product reports and provide recommendations to Head of Department accordingly• Devise and launch quarterly newsletter for external clients and partners Show less • Gather, analyse and document market data from external organisations (including market for premium cards & competitor’s other banking products) • Design and manage clients surveys • Monitor cards usage and reward program redemptions • Devise and communicate on monthly promotions with cards partners to existing cardholders• Implement cost effective marketing strategies at appropriate channels to enhance cards sales and deposit products• Research on new / innovative channels for promotions in the local market • Analyse and measure effectiveness of campaigns• Undertake graphic changes on adverts/presentations • Assist in the issuing of monthly newsletters to staff and clients Show less

  • Marketing Manager - Brand & Analytics

    Nov 2016 - now

  • Marketing Manager, Cards

    Jul 2013 - Feb 2022

  • Channel Manager

    Jul 2010 - Jul 2013

  • Product and Marketing Analyst

    Jul 2007 - Jul 2010