
Timeline
About me
Merchandise Planner - Perfume & Skin Care at April Beauty (Luxury goods - Retail. Belgium/Luxemburg area) - 84 stores
Education
Sacré coeur de jette
1993 - 1999Social sciences and mathematicsIhecs academy
2004 - 2005Dess in strategic communication and international trade international marketing distinctionActivities and Societies: A four month internship – project within the internal communications department of FedEx, [realization of a quantitative survey relating to the evaluation of the internal communication tools for the EMEA area (Europe, Middle-East, Asia), creation of a database, video editing for the Memphis head quarter, organisation of Club FedEx (incentive), etc.]. Thesis : « Internal communication engineering : the FedEx case (when automation meets harmonization)».
Ichec brussels management school
2002 - 2004Master in commercial sciences and financial management finance the greatest distinctionActivities and Societies: A nine months internship – project within GD-Image and Public Relations of the Belgian Defence, (research of a long term marketing strategy for the Royal Military Academy : benchmarking, market study, financial analysis of the communication plan and outsourcing costs, etc.). Thesis : « Analyse critique de la communication de l’Ecole Royale Militaire en vue de l’optimisation du message publicitaire sur base d’exemples concrets ». (the greatest distinction)
Ephec
1999 - 2002Bachelor in marketing marketing, advertising and promotion distinctionActivities and Societies: [2002] A four months internship within the Press department of the national Defence (public relations, writing and correction of press releases, supporting journalists). [2000] A one month internship in logistics at bioMérieux, (observation and analysis). Work of end of studies : « Nouvel axe de communication pour les Responsible Young Drivers ».Integrated Marketing Communication degree of IAA (International Advertising Association, New-York City – within EPHEC).
Experience
Acrobatic team
Jan 2004 - Mar 2006Webmaster of acrobatic teamAcrobatic team was a company active in buildings' renovation and restoration from 2004 until 2006.- Building of the e-marketing strategy. - Creation of the below the line campaign – mailing. - Automation of the customers’ database for clients prospecting.
Bsh home appliances group
Dec 2005 - Apr 2006Marketing assistant and project analyst of the efqm self assessment surveyBSH’s portfolio includes Bosch, Siemens, Gaggenau, Neff, Constructa. - Analysis of the 2006 EFQM Key Figures. - Product manager support for the Cooling and Dishwashers range of products. - Market Research (using Nielsen Data) / Benchmarking / Pricing.
Levi strauss & co.
Apr 2006 - Dec 2012Production planner (emea market)Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. (500 stores and products are available in 110 countries around the world).- Production orders and inventory management.- Demand analysis and forecast adjustments transmission for the european market.- Factory planning and raw material procurement.- Financial reporting and production performances auditoring.- Distribution Centers’ transfers evaluation in order to increase cost efficiency.- Improvement and automation of internal processes (with VBA), creation of new business procedures, staff training and writing of end-user documentation. Show less
Et après l'école
Sept 2013 - Nov 2013Special education teacherSince 1999, Et après l'école provides individual courses and tutoring at home. A teacher moves to your home and gives private lessons to students who can't attend classes because of health or other disability problems.- Individual lessons of French, English and Mathematics.
Reckitt
May 2014 - Jul 2015Embellishment planner - fmcg (belgium netherlands luxemburg market)Reckitt Benckiser is one of the big FMCG companies active Worldwide.Brands ----------Vanish, Air Wick, Gaviscon, Woolite, Calgon, Harpic, Cillit Bang, Dettol, Scholl, Nurofen, Durex, Finish, Veet, Clearasil, Strepsils.Production planning------------------------------ Give weekly production plans to co-packers (based on forecast, capacities and constrains) in order to garentee high service level and direct availability.- Follow up and anticipation of potential problems.- Contact with internal (factories, marketing, logistics, demand planning, customer service, finance) and external stakeholders.Reporting and control-------------------------------- Weekly monitoring of KPI's (co-packer and service level).- Inventory management (value, pallets).- Monthly forecasting reports.- Monthly forecast planning meetings (with the marketing department).Data analyse-------------------- Collect and analysis of critical business data (trends, history, inventory) for production planning.- Optimization and proposition of new strategies and ways of working.Promotions----------------- Frequent S&OP meetings with the marketing department for the launching of new promotion campaigns. Show less
April beauty
Jul 2015 - nowMerchandise planner - fragrance (luxury goods - retail. belgium & luxemburg area) - 84 storesFor 40 years, April Beauty is one of the reference of the luxury perfume retailer in Belgium.Brands---------Christian DiorLVMH (Givenchy, Kenzo,...) BvlgariGuerlainProcter & Gamble (Hugo Boss, Dolce & Gabbana, Gucci, Lacoste,...)Coty (Calvin Klein, Roberto Cavalli, Cerruti, Chloé, Davidoff, Guess, Marc Jacobs)BPI (Issey Miyake, J-P Gaultier, Narciso Rodriguez, Elie Saab, Alaïa)Forecasting----------------Creation of statistical forecasts- Implementation of statistical models in the planning program and reviewing results at business level.- Application of the error margin in order to correct forecasts.- Budget simulation with the Finance department: historical and seasonal market sales trends analyzes, handling of budget data.- Making operational forecasts by store (Micro planning based on turnover).Advertising--------------Integration of promotions in the forecast- Discussion of the promotion plan with the category manager and integrate the plan in the enriched forecast (national and local actions) : new trends.Marketing -------------- Analysis and data validation of the product lifecycle in SAP.- Measurement of the evolution of logistics flows of products.- Alignment of purchase quantities with the business objectives concerning sales trends, inventory levels and stock outs.Production Planning---------------------------Production Planning Management based on MRP's purchasing proposals taking into account logistics capabilities, delivery leadtimes and stock-outs.- Management of product launches and handling purchase peaks for on-time delivery.- Validation of purchase proposals for optimum stock management in stores (rebalancing and returning goods to suppliers).Reporting-------------- Monitoring store delivery (ordered quantities versus quantities sent) : performance of suppliers and logistics.- Evaluation of the MRP process on the purchasing budget (short and medium term). Show less
Licenses & Certifications
Integrated marketing communication
International advertising associationJun 2002
Languages
- frFrench
- enEnglish
- duDutch
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