Joyce Muiruri ACIM

Experience

• 

  Kenya Broadcasting Corporation (KBC)

  Sept 2008 - Sept 2009

  Assistant Producer

  Key ResponsibilitiesI was in charge of production of materials to be aired on Grapevine,Management of event shoots and Editing of the collected material

• 

  APA Insurance Limited

  May 2010 - Apr 2018

  Brand and Communication officer-Apollo Group

  The overall purpose of the role: I provided the Group Head of Marketing and Communications with support in the management, promotion, and execution of all APA Apollo Group media interests. Identifying innovative business-building ideas to increase business prospects and promotion of all brands across the Group. Reporting directly to the Group Head of Marketing and administratively to the Group CEO.Key Milestones and Responsibilities• Monitors media alerts and relevant publications• Creates interactive social media content and campaigns• Produces needed content and script for educational and marketing videos• Writes company announcements and news articles on key developments• Ensures all content complies with company standards and style guides i.e. Create and maintain templates for brand materials used for external and internal use such as presentation slides, letterhead, etc.• Creates timely reports for all communication campaigns• Lead internal communications initiatives including a monthly newsletter, coordinating the bi-annual staff town hall, and supporting HR with building momentum for staff events.• Manage the image and audio-visual desk• Maintain the intranet page and ensure constant communication • Ensures website content remain relevant Show less

• 

  Apollo Group

  Apr 2018 - now

  Assistant Brand Manager

  I provided the Group Head of Marketing and Communications with support in the management, promotion, and execution of all APA Apollo Group media interests. Identifying innovative business-building ideas to increase business prospects and promotion of all brands across the Group. Reporting directly to the Group Head of Marketing and administratively to the Group CEO.Key Milestones and Responsibilities• Managed, promoted, and executed all of APA Apollo Group media interests including broadcast, newspaper pre-print insertions, database, email, social, mobile, and web marketing, and billboards as advertising vehicles• Managed the Group’s Digital, Creative, and PR agencies for all group's Communications, Marketing, and Brand activities.• Coordinating and executing Apollo Group brand promotion activities. I managed to have all 13 branches and 11 liaison offices branded within the Group brand guidelines.• Assisted in developing promotional strategies for brand awareness and profitability. Worked on 2 brand campaigns that were successful in creating brand awareness and customer loyalty. • Aided in developing brand positioning and communication strategies. This included social media campaigns aimed at brand awareness and lead generation. • Managed consumer and trade promotional activities and marketing events• Managed cross-functional teams to execute projects within assigned timelines and budgets Show less

• 

  APA Insurance Limited

  Oct 2020 - now

  Brand Manager

  Strategic Brand & Execution • Develop and execute the Apollo Group advertising and communications strategy and marketing plan that drives brand implementation, growth and brand awareness, by Ensuring the continuous and consistent application of our tone of voice and visual identity across all assets including sponsorships and events. • Strategic thinking in the execution of the digital strategy, by ensuring we run cohesive campaigns that generate leads, via our digital channels and engage the business to convert them to sales. ·• Strategize customer experience campaigns that influence great customer service culture in the organization through various initiatives • Planning and executing the Group’s CSR programs to ensure effective community outreach, and encourage sustainability. Media Relations & Management•Managing, promoting, and executing all of Apollo Group's media interests including broadcast, newspaper preprint insertions, email marketing, social media management, and billboards as advertising vehicles to drive brand and product awareness across the group. •Strategize and execute internal communication campaigns through the intranet as well as staff events, resulting in increased internal brand awareness, motivated staff, and brand love.•Growing the brand through the dissemination of brand messages as well as product information on social media, website, and other marketing materials• Branding research and monitoring, review and recommend ways to ensure brand implementation across the group. • Purchasing and distributing giveaways/company-branded merchandise for distribution. • Prepare and manage monthly, quarterly, and annual budgets for the Marketing team.Culture Change Agent• As part of the ISO 91000-2015 implementation team, supporting the risk team in auditing the brand's processes and procedures to ensure ISO certification.• As a pacesetter of the Mindset Reset Teams, I support and promote significant organizational change. Show less