Sudipta Sarkar

Experience

• 

  ITC Limited

  Dec 2014 - Jan 2015

  Marketing Intern

  Winter Internship Project from ITC LIMITED, KOLKATA under the guidance of Mr. Anurag Sharma (Branch Manager) and Mr. Agnidev Roy (Assistance Branch Manager). Project Title: "Basic Understanding of Modern Trade, Fill Rate & Competitors Analysis."• Understand the Modern Trade and Fill Rate and increasing product visibility.• Observed how sales force works in the market.• Understand the various promotional activities, offers and schemes adopted by the company.• Observed consumers engagement along with sales officer at the shop floor level to ensure higher sell of ITC products. Show less

• 

  Reliance Communications

  Mar 2015 - Jul 2015

  Sr. Business Development Executive

  Summer Internship Project from RELIANCE COMMUNICATIONS; NAVI MUMBAI under the guidance of Mr. Zulfi Ali Bhutto (Bundled Device Head Mumbai) and Mr. Rajan Singh (DGM- Operations)Project Title: ".Scope of Evolution of LTE (4G)."# Key Responsibilities :• Strategic Positioning of WIPOD through promotional campaigns.• Consumer Behavior Analysis through Market Survey to understand consumer buying pattern and brand awareness.• Acquiring and convincing new retailers to sell Reliance products and creating Live Demo Zone.• Analysis of need for launching LTE through changes in REV-B EVDO technology.# Areas of Exposure :• Direct selling and exposure to the customer base.• Consumer behavior analysis through market research.• Channel of distribution and sales of Reliance product.• Knowledge about the whole system of Reliance Communication.# Key Learnings :• Direct Selling process.• Flow of distribution channel and sales.• Consumer behavior in Tele-communication industry.• Overall knowledge about the most important aspects of the Tele-communication industry.# Achievements :• Continual performance in the direct selling profile over the span of 3 months while selling Wi-Pod (7 to 10 Wi-Pod for every month).• Addition of new retailers and Live Demo points to the existing list as a part of a live project in South Bombay market (Added 5 retailers in the month long project). Show less

• 

  Viraj Profiles PVT

  Mar 2016 - now

  Manager - International Sales & MarketingProfile: Key Accounts Management1. Managing Key Accounts in the Europe market (especially The Netherlands, France, Spain, Portugal, and The Czech Republic).2. Managing Relationships with customers and developing new business from the existing markets.3. Booking Orders based on Margins and Targets (Inquiry Generation, Quotation, Negotiation).4. Deal Negotiation and Selling (includes Up-Selling and Cross-Selling).5. Managing After Sales Services like shipment related issues, export documentation related issues, quality related issues.6. Monitoring Payment Realization – Tracking the payment cycle starting from the dispatch of the material from factory premises to the realization of payments based on the different payment terms of different customers.7. Sales Forecasting and Planning.8. Competitive Analysis (Target Markets Analysis, Market Pricing Trends, Customer’s Business Analysis)9. Identifying market trends to grow Incremental Revenue and Market Share.10. Order Book Management by dealing with plant Engineers, Planners, and Unit/ Plant Head for order execution.11. Monitoring and Controlling Dispatch/ Shipment plan.12. Managing the entire Sales Cycle starting from inquiry generation to providing after-sales service to the customer.Tools: SAP SD (S/4 HANA); Microsoft Office 365 (Excel, PowerPoint, Word, Outlook, Visio)OS: Windows 11, macOS Monterey Show less Deputy Manager - International Sales and MarketingProfile: Key Accounts Management1. Managing Key Accounts in the Europe market (especially The Netherlands, France, Spain, Portugal, and The Czech Republic).2. Managing Relationships with customers and developing new business from the existing markets.3. Booking Orders based on Margins and Targets (Inquiry Generation, Quotation, Negotiation).4. Deal Negotiation and Selling (includes Up-Selling and Cross-Selling).5. Managing After Sales Services like shipment related issues, export documentation related issues, quality related issues.6. Monitoring Payment Realization – Tracking the payment cycle starting from the dispatch of the material from factory premises to the realization of payments based on the different payment terms of different customers.7. Sales Forecasting and Planning.8. Competitive Analysis (Target Markets Analysis, Market Pricing Trends, Customer’s Business Analysis)9. Identifying market trends to grow Incremental Revenue and Market Share.10. Order Book Management by dealing with plant Engineers, Planners, and Unit/ Plant Head for order execution.11. Monitoring and Controlling Dispatch/ Shipment plan.12. Managing the entire Sales Cycle starting from inquiry generation to providing after-sales service to the customer.Tools: SAP SD (S/4 HANA); Microsoft Office 365 (Excel, PowerPoint, Word, Outlook, Visio)OS: Windows 11, macOS Monterey Show less Assistant Manager - International Sales and MarketingProfile: Key Accounts Management1. Managing Key Accounts of Europe market (especially The Netherlands, Portugal, Turkey, Poland).2. Managing Relationships with customers and developing new business from the Existing markets (Germany, France, Spain, Denmark, Finland).3. Booking Orders based on Margins and Targets (Inquiry Generation, Quotation, Negotiation).4. Deal Negotiation and Selling (includes Up-Selling and Cross-Selling).5. Managing After Sales Services like shipment related issues, export documentation related issues, quality related issues.6. Monitoring Payment Realization – Tracking the payment cycle starting from the dispatch of the material from factory premises to the realization of payments based on the different payment terms of different customers.7. Sales Forecasting and Planning.8. Competitive Analysis (Target Markets Analysis, Market Pricing Trends, Customer’s Business Analysis)9. Analysis of Export data to find out Potential Customers in a particular Country.10. Identifying market trends to grow Incremental Revenue and Market Share.11. Order Book Management by dealing with plant Engineers, Planners, and Unit/ Plant Head for order execution.12. Monitoring and Controlling Dispatch/ Shipment plan.13. Managing the entire Sales Cycle starting from inquiry generation to providing after-sales service to the customer.14. Working on SAP SD module on daily basis for integrated Sales and Marketing process.15. MIS – Analysis and Preparation of Business Reports for Senior Management.Tools: SAP SD; Microsoft Office 365 (Excel, PowerPoint, Word, Outlook, Visio); Tableau;OS: Windows 10, macOS Big Sur Show less Junior Manager - International Sales and MarketingProfile: Key Accounts Management1. Handling one of the major product lines of the company – Stainless Steel Fasteners (SS Long Product).2. Handling major key customers of Europe (Germany, France, Spain, Denmark, Finland, Turkey).3. Acquiring new customers, developing new markets for the existing product lines.4. Serving as the face for the organization, entertaining the customer, and serving their needs.5. Quotation preparation and Negotiation with the customer regarding price through bids and obtaining confirmation of order from the customer.6. Customers and Competitors Business Analysis.7. Order Compliance – Order booking, Achieving country sales target.8. Responsible for maintaining Sales Cycle starting from inquiry generation to shipment of materials.9. Using SAP CRM on daily basis for the integrated Sales process.10. Responsible for managing sales process flow through SAP SD module starting from Inquiry generation, Quotation preparation, and making Order Confirmations for customers.11. Handling the Post-Sales Activities like shipment related issues, quality related issues.12. Planning the entire customer visit schedule in our company for strengthening customer relationships.13. Coordination and integration with the various department (PPC, Quality, Revenue, Shipping, Exports, etc.) so as to provide a Single Window to all customer queries.14. Preparation of Business Reports for Senior Management.Tools: SAP SD; SAP CRM; Microsoft Office (Excel, PowerPoint, Word, Outlook)OS: Windows 8; Windows 8.1 Show less 1. Maintaining an optimum inventory level; generating and circulating all related MIS documents & reports on shelf-life / slow-moving stock and taking corrective measures for the same.2. Improving the process by identifying the bottleneck areas.3. Taking steps towards reducing customer complaints through continuous monitoring and application of tools like SAP MM Module, QM Module & Kaizen.4. Maintaining proper and clear communication between the production team, sales team, and top management.5. Improving the distribution pattern while ensuring OnTime Delivery.6. Analysis of Data to help top and medium levels of management to take proper decisions.Tools: SAP MM; SAP QM; Microsoft Office (Excel, PowerPoint, Word, Outlook)OS: Windows 7 Show less

  • Manager - International Sales and Marketing

    Apr 2023 - now

  • Deputy Manager - International Sales & Marketing

    May 2021 - Mar 2023

  • Assistant Manager - International Sales & Marketing

    Apr 2019 - Apr 2021

  • Junior Manager - International Sales & Marketing

    Apr 2017 - Mar 2019

  • Management Trainee - Supply Chain Management (Operations)

    Mar 2016 - Mar 2017