Gerard Svartz

Experience

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  DSI®

  Jan 1989 - Jan 1990

  Account Exec
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  The Adecco Group

  Apr 1993 - Apr 1996

  Product Marketing Specialist
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  Abu Dhabi Investment Authority (ADIA)

  Apr 1993 - Apr 1996

  Product Marketing Manager
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  Platinum Technology

  Apr 1996 - Jun 1998

  Product Marketing Manager

  * Responsible for all aspects of product marketing for a client/server database backup and recovery utility that supported Oracle, Sybase, DB2, SAP & PeopleSoft.* Full responsibility for marketing and sales budget.* Rolled out new products to internal sales force as well as to current and prospective clients. Organized and attended tradeshows with the specific purpose of introducing new products.* Wrote data sheets, maintained current information for WWW page and internal online documentation. Worked closely with development, marcomm and other departments to insure target release dates are met* Training sales force on appropriate sales strategies and niches for which my products are best targeted. * Conducted and evaluated focus groups regarding overall image of company. Show less

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  Serena Software

  Jun 1998 - Mar 2001

  Product Manager/Product Marketing Manager

  * Strategic and tactical marketing responsibilities for a suite of mainframe enterprise application programmer productivity tools. * Set new strategic direction with input from executive council and customer advisory panel.* Manage the product launch cycle for both new products and new releases of existing products and managed the end of life cycle for a product that was withdrawn from the market. * Write collateral ranging from data sheets to web content to white papers. Also included writing press releases and ad copy, managing marketing automation program and training sales and partners.* Market research to determine value-based pricing based for product suite to more closely match competitive landscape. * Work closely with development, sales and marketing on product features and release timetables. Show less

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  Softek

  Jul 2001 - Mar 2005

  Sr. Product Marketing Manager

  * Managed product marketing and management functions for a full suite of software solutions for Storage Resource Management (SRM) and SAN Management.* Drive marketing requirements to product functionality from data collected from customers, analysts, market research and internal organization MRDs.* Engage in sales cycle through tradeshows, seminars and customer presentations to increase sales of product with over 100% quarter over quarter growth.* Drive cross-functional product teams to insure that all aspects of organizational readiness are synchronized with go to market strategies.* Work with press and analyst relations to insure positive coverage and high referrals by analysts.* Coordinate with marketing on direct marketing, advertising and collateral development, including the creation of interactive sales demonstrations to ensure an integrated marketing campaign. * Received multiple product awards for company’s strategic SRM software platform. Show less

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  Dell Technologies

  Mar 2005 - Sept 2020

  I helped my team grow their annual revenue by over 60% year over year. I delivered impactful programs and marketing assets that provided the teams’ with the tools they needed to be successful in growing their market share. This helped provide them with a more focused set of targets and actions to be more efficient and effective.I provided air cover by being a thought leader in presenting solutions that help solve customer needs in the future rather than just focusing on how solutions solved existing needs. As a technology leader I would present to customers, industry panels and partners on why our solutions were best suited to solve the modern requirements of business today. Illustrating how to best leverage Dell solutions for cloud computing, proactive data analytics and the emerging areas of AI/ML to give them a competitive and cost advantage. Show less I was responsible for delivering campaigns that were focused on improved data management so our customers would be able to turn data into market insights. Built a holistic value proposition focused on enabling customers to use their data more effectively and efficiently in their decision making process. Created messaging and collateral that enabled sales to have very effective discussions around intelligent data management and lifecycle of data to public and private organizations. By being laser focused on how to better manage the relevance and cost of data I was able to drive over $50M of new pipeline.Some other highlights of the role was acting as the role of mentor to new team members and giving them my knowledge and expertise to grow successfully in their careers. Improved presentation skills and supported over 100 discussions in the Executive Briefing Center in addition to presenting as a subject matter expert at industry events. Show less As a product marketing manager I had the responsibility of bringing new products to life. Working with product management to research and define the next set of features based on customer benefits, to creating the positioning and messaging, to ensuring that sales had all the tools and training they needed to sell to their customers on a worldwide basis. Providing thought leadership inside Dell and at industry events, where I delivered keynote presentations on storage management and storage systems trends and futures.An exciting part of this role was working with integrating acquired company’s products and messaging into the broader Dell portfolio and also aligning complementary technology partners’ products into the overall solution. Working with new channels and go-to-market models, I was able to bring together best practices to position Dell for success versus the competition. Was able to improve market share and position from #5 to #3 worldwide. Show less

  • Sr. Field Marketing Manager

    Dec 2015 - Sept 2020

  • Solution Marketing Manager

    May 2009 - Dec 2015

  • Sr. Product Marketing Manager

    Mar 2005 - May 2009
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  AMD

  Feb 2021 - now

  Sr. Marketing Development Manager