Ginar "Gi" Asombrado

Experience

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  Snapworx Digital Inc.

  Jan 2011 - Jan 2012

  Intern

  Assists and implements online marketing efforts given by the operations manager and seo specialist.

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  Prime Outsourcing Inc.

  Aug 2012 - Nov 2012

  SEO Consultant, SEO Specialist, Article Writer

  Does content writing for client websitesDoes Off-site and On-site optimization of the client websitesServes as a liaison between company and client through video callsDoes link buildingDoes implementation of google adwords to the website pages.Does Content Management and Consultation

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  Redstar Casting and Media Productions

  Apr 2013 - Oct 2013

  Business Development and Digital Marketing Officer

  - Reports directly to the Casting Director/Operations Manager for business development and project acquisition - Sources out for different channels for sales and marketing- Meets with clients for the requirement and negotiation- Provides clients their manpower needs for events, live marketing and promotional campaigns- Builds and maintains manpower and talent database- Formulates and creates training materials for talents and manpower- Supervises, coordinates, and monitors projects- Creates performance and post-mortem reports on events handled- Formulates, develops, and, implement company marketing strategies- Establishes new businesses- Acts as a liaison between the client and the company- Builds and maintains stable relationships between colleagues and clients Show less

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  Activations Advertising

  Dec 2013 - Aug 2014

  HR Officer

  - Manages manpower and talents for project-based work- Interviews, assesses and acquires talents- Supervises on-site activations and events- Coordinates with malls for the deployment of promoters

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  S2Quared Site Solutions Inc.

  Apr 2015 - Mar 2016

  - Serves as a liaison between clients, suppliers, and agencies- Crafts media, integrated marketing and advertising communications plans- Leads the internal team of graphic artists and copywriters for crafting creative ideas for pitch decks- Handles brands such as Miller, Pacific Xtreme Combat, Super Coffee, GP Batteries, Co Ban Kiat Hardware, Inc., Pelican - Builds and maintains Out-of-Home Advertising database- Performs on-site ocular of Out-of-Home Advertising placements- Leases ad spaces based on client requirements- Supports Media Planners on out-of-home metrics and geo-location data gathering and preparation- Liases between managers and suppliers

  • Media Planner and Buyer

    Sept 2015 - Mar 2016

  • Field Monitoring and Leasing Supervisor

    Apr 2015 - Mar 2016
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  Affinity Express Inc

  Jun 2016 - Sept 2017

  Associate Ad Trafficker

  - Builds, maintains, and monitors digital campaigns- Crafts digital marketing proposal for US-based automotive brands and small and medium-sized enterprises- Manages Demand Side Platforms (DSP), Real-Time Bidding (RTB) and Optimization, Digital Programmatic Media BuyingAchievements- Best Optimizer 2017- Best Presenter 2017

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  AdSpark Philippines

  Oct 2017 - Oct 2021

  Senior Campaign Manager

  - Handles end-to-end digital campaign management for Globe Telecom, Unilever, and RC Cola, among others- Assists the Campaign Manager Team Lead on the management, mentorship, and training of Junior Campaign Managers- Formulates and proposes media plans based on marketing goals and visual media schedule provided by clients- Implements campaigns across leading social media platforms- Coordinates with third-party digital advertising platforms (Amobee, POKKT, Innity, etc.) to ensure seamless execution- Monitors and reports weekly, monthly, and post-mortem campaign performanceAwards:Silver Award- Most Engaging Mobile Creative Category, "Goyo: Ang Batang Heneral", MMA Smarties APAC 2019AdSpark Champion 2020, Media Operations DepartmentAdSpark Champion 2019, Media Operations Department Show less

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  WeTV

  Oct 2021 - Jun 2022

  Digital Media Specialist

  - Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.- Understands rating estimates as well as digital performance metrics such as VTR, CTR and conversion rates.- Identifies critical conversion points and drop off points and optimizes user funnels.- Develops the social media plan, executes and maintains WeTV’s social media social networking sites.- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).- Identifies trends and insights and optimizes spend and performance based on the insights.- Works closely with internal teams in developing integrated marketing solutions that directly address needs/wants of the platform and optimize user experience.- Utilizes strong analytical ability to evaluate end-to-end user experience across multiple channels and consumer touch points.- Creating or recommending certain media strategies to attract and retain users, increase WeTV’s brand affinity and maintain and increase user satisfaction and loyalty.- Updates and monitors financial and billing details related to the campaign. Meets with media representatives and analyzes proposals and packages.- Acts as liaison between media vendors and the agency. Determines the best use of multi-platform media mix including traditional, digital, and social media outlets to best meet WeTV’s goals and objectives.- Knows and stays up-to-date on all available market and consumer information necessary for the preparation of the most effective and efficient media planning.- Keeps up to date with practices and standards in the digital marketing industry and monitors the competitive landscape. Show less

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  Spark Foundry

  Jun 2022 - now

  Digital Manager