Experience

• 

  Ducks unlimited

  Aug 2013 - Dec 2017

  President and treasurer of usc chapter/ volunteer

  • Created operating budgets, ROI calculations, and internal profit margin measurements• Lead a subcommittee of 30+ members through task assignment and follow-up to organization’s KPIs• Conducted weekly meetings with Regional Director to deliver treasury reports and financial progress• Maintained relationships with multiple vendors and donors to minimize spending and maximize overall profit margins• Coordinated and hosted the first USC Ducks Unlimited BBQ cook-off resulting in a profit of over $15,000 for conservation Show less

• 

  Youngstown state university

  Aug 2014 - Dec 2014

  Athletic marketing intern

  • Created various marketing elements for print and digital with Adobe Photoshop • Assisted in writing PA scripts for football, men’s and women’s basketball, managing required sponsorship elements with internal reads and promotions • Managed instant replay technology for all home football games • Built relationships with 4 local and national sponsors securing 2 contracts worth over $50,000 and 3 sponsorship events• Assisted in developing an Unrelated Business Income Tax Report (UBIT) Show less

• 

  University of south carolina

  Aug 2015 - Dec 2017

  Graduate marketing assistant

  • Planned marketing efforts for 2017 SEC Outdoor Track & Field Championships including ticket sales, advertising, digital content, scripting and fan experience elements resulting in over 2,900 tickets sold• Assisted the marketing manager for women’s basketball on developing in-game promotional elements resulting in a 45% increase in attendance during the 2015-16 season• Promoted student attendance through grassroots events resulting in the only D1 program in the nation that is top 5 in attendance for both men’s and women’s soccer programs• Provided operational support for marketing elements including in-game sponsorship activation, promotional elements and presentations for football, baseball, men’s and women’s basketball• Oversaw marketing strategies, creative content, branding and promotional elements for cross country and track & field resulting in a 64% increase in attendance• Developed and implemented community outreach program, “8K in 8 Days,” for men’s basketball, impacting over 8,000 individuals• Aided in the management of over 30+ full time, and event only interns • Executed over 200 unique experiences purchased through Experience App accruing over $14,000 in revenue Show less

• 

  Aaa fencecrafters

  Mar 2018 - Jul 2019

  Marketing and sales manager

  • Create and manage daily social media communication and promotions to increase awareness in the marketplace• Design print, social, digital media and billboard graphics to deliver content to consumer• Meet with potential clients to analyze needs, fit them with the correct product and provide them with layouts, quotes and contracts• Manage and schedule installation crews for active jobs• Perform quality checks and AR meetings post-installation• Introduced marketing strategies to engage with specific target markets to drive consumers down sales funnel• Contracted $654,764.52 in sales • Analyzed year-end sales data through Tableau to discover sales trends and potential target segments Show less

• 

  Techtronic industries - tti

  Jul 2019 - now

  • Oversee yearly projects that include POP and On-Board-Signage refreshes• Collaborate with the Home Depot Innovation Center in Atlanta to execute all D28 event space• Drive outdoor team communications and executions with operations to deliver clear instructions for field reps• Work with local and nationwide vendors to produce all marketing materials, corrugate, and event signage• Support multiple teams in setting concepts in THD Room• Selected into inaugural “Emerging Leader” class of 2024 spotlighting top 30 employees in the compan Show less • Oversee a high-volume store in a prominent, high-focus area of South Carolina that has comped 42% in Outdoor at $513k, 30% in Milwaukee at $561K, and 33% overall at $1.5M YTD• On-track to surpass 2019 FY numbers before Q4 – ($1.64M 2019 / $1.53 YTD) • TTI portable power products currently account for 74% of YTD sales in D28 and 69% of YTD sales in D25• In Q3 2020, secured an additional Outdoor and Milwaukee endcap and 4 un-mapped side caps • Manage relationships with KDM’s in each department to secure and take-over incremental merchandising space• Execute in-store marketing strategies and ensuring 100% store execution of POP and merchandising material in supporting new product introductions, promotions, and quarterly sales initiatives• Partner with Pro-Desk to ensure the successful capture of all customer information for HDC CRM App• Focus on in-aisle selling strategies to promote sell-through of TTI product and ensure customers are aware of all promotions and quarterly sales initiatives• Executed and launched the HDC program in the highest volume store in Greenville, SC market including store preparation, bay-movements, and complete reset• Delivered product knowledge sessions for all D25 associates and managers on all-new Milwaukee HDC SKU’s Show less • Oversaw 5 stores that grew to $6.9M in 2019 and reached 33% YTD growth in 2020• Exceeded both National and Southern Division comp growth in all categories• Managed high-focus objectives, including driving Outdoors Q2 endcap to 1,572% growth at $129k and Milwaukee’s Q2 endcap to 519% growth at $50k• Assisted Team TTI Recruiting in the planning and execution of third-round store visit and in-store field demonstrations• Trained 3 new MSR’s and was chosen as a Field Mentor for 2 Summer Interns• Secured additional Outdoor endcaps for Ryobi 18v ONE+ and Pressure Washers in multiple stores during Q2• Conducted monthly meetings and shared weekly updates with department heads and store management to discuss current successes, highlight sales numbers, and identify new opportunities to gain incremental merchandising space• Utilized organizational skills to plan weekly store calls to ensure all merchandising and POP material was executed prior to deadlines• Promoted sell-through of TTI product through consistent off-shelf merchandising, PK sessions, in-store product demonstrations, and creative merchandising efforts• Assisted Sr. Regional Manager in executing high-focus objectives and call on stores in multiple open territories Show less

  • Associate Brand Marketing Manager - Merchandising

    Oct 2023 - now

  • Assistant Brand Marketing Manager - Merchandising

    Aug 2022 - now

  • Merchandising Coordinator

    Nov 2020 - Aug 2022

  • Single Store Sales Representative

    Aug 2020 - Nov 2020

  • Field Sales and Marketing Representative

    Oct 2019 - Aug 2020

  • Sales And Marketing Intern

    Jul 2019 - Oct 2019