Experience

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  Freelancer

  Sept 2010 - now

  Interpreter/translator/copywriter

   Writing content related to marketing- communications activities , pr, events, products and services review and publishment. English-Vietnamese translating/interpreting and vice versa. Some of my customers are “Capture his heart and make him love you forever” course, “Pick your gender baby” course, MetaTrader Signals Services , Thorakao Cosmetic, Kim Dong Publisher…

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  Freelancerviet.vn

  Jun 2013 - Dec 2013

  Copywriter

   Responsible for “Skill Blog” on Freelancerviet.vn Participating on event holder.

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  Topica edtech group

  Apr 2014 - Dec 2017

  ● Managing the Talent Acquisition Department (20 staffs) handling the recruitment of Topica in 6 countries (USA, Philippines, Thailand, Indonesia, Singapore). Implementing activities to engage new employees and decrease the drop-out rate● Making reports of talent acquisition effectiveness of digital and offline channels ● Planning, deploying, monitoring and making reports of the digital marketing based on the product overall strategy and KPIs ● Creating solutions for digital marketing. Building the website and landing-page which increased conversion rates from 3% to 5.5%● Leading OLS20 - the project which increased the percentage of potential customers from 24% to 34.5% of the amount of online interaction by acquiring users for a trial LMS system

  • Recruitment Manager

    Apr 2017 - Dec 2017

  • Senior Marketing Executive

    Apr 2014 - Mar 2017
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  Unix

  Jun 2020 - May 2024

  Marketing manager

  - Build the online marketing team of 6 executives, running digital marketing for 3 branches of Unix in Hanoi- Increasing from 20 to the size of 80 - 100 students/month. Marketing budget around 200 - 250mil/month, ME/RE (Marketing expense/Revenue) around 15%. Revenue per student around 17 - 20mil- Mainly focus on Facebook & Google search

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  Onschool edtech group

  Apr 2021 - now

  - Product strategy and roadmap: Collected data and insights on the company’s business plan, brand goals, revenue targets, market share, and available resources to craft a comprehensive product strategy and roadmap.- Collaborated with cross-functional teams: Worked closely with design, content, tech, sales, marketing, and operations teams to create a cohesive product development timeline that ensured alignment across departments.- Data-driven reporting and analysis: - During product development: Conducted customer insight research, analyzed industry trends, and assessed competitors' metrics to inform decision-making. - During product operations and improvement: Analyzed sales and marketing data, system performance metrics, and customer feedback to continuously optimize the product.Results:- Successfully developed and launched the OnK12 math learning system, a comprehensive product for K12 students that includes curriculum, system development, sales, and operational processes.- Achieved market success with a steady enrollment of 300-400 new students per month and a 50-60% repurchase rate. The product was financially viable and positioned for future growth.- Implemented efficient operational systems: Developed and integrated key systems, including the LMS (OnK12 Edulead classroom and MOM self-study system), CRM, and reporting tools, resulting in a seamless and scalable operation process. Show less

  • Director Sales Marketing Business Development

    Jun 2023 - now

  • Product Owner

    Jun 2023 - Aug 2024

  • Marketing Manager

    Apr 2021 - May 2023