Experience

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  Clark dodge asset management

  May 2013 - Jul 2013

  Marketing analyst (intern)

  Assisted in the development of customer relationship management (CRM) projects, focusing on the Greater New York Area market.Updated and maintained client and prospect information using Microsoft Excel and the company's CRM database.Contributed to website and landing page optimization to enhance user engagement and attract potential customers.

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  Inspiriamedia corp.

  Jan 2014 - May 2014

  Marketing intern

  Helped to elaborate marketing and advertising plans for other client businesses in the Greater NY area.Collaborated to design Social Media and Blogging proposals for different clients, in order to increase the number of visitors and leads.Worked with the company's management team to optimize Landing Pages and improved Search Engine Optimization tools for the company's website. Analyzed target markets and consumer behavior in the Tri-State Area.Created content through WordPress for the company's website. Show less

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  Duravidrio

  Jan 2016 - Jul 2017

  Media and marketing coordinator

  Implemented the media and public relations area of this private Ecuadorian company, which specializes in safety glass solutions for the Ecuadorian market.Promoted the company’s products and services through social media, Google Ads, and other e-commerce strategies.Improved the company’s website reach using Search Engine Optimization (SEO).

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  Kreab worldwide

  Jul 2017 - Mar 2020

  Executive associate

  Performed diversified service to marketing and communications accountsthrough press releases, television coverage, radio interviews, social mediacampaigns, etcAdvised and coordinated client's public relations and corporatecommunicationsAssisted clients with initiatives to promote their business and projects.Reached more than $1'200'000 in total media exposure for three events ofautomotive industry association client AEADE.Worked closely with executives of top ranked brands and institutions suchas: Nissan Ecuador, KFC Group Ecuador, Ecuadorian Ministry of Culture,etc. Show less

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  Nombradía comunicaciones

  Sept 2020 - May 2021

  Public relations and media consultant

  Strategic PR Planning by crafting customized communication and public relations proposals to align with each client's goals, enhancing their visibility and engagement.Secured over $400,000 in free press exposure, strengthening media visibility for key clients—an approach applicable to U.S. media landscapes.Cultivated and maintained strong relationships with prominent journalists across Ecuador, ensuring consistent and positive media coverage for clients.Managed client relationships, generate high-impact media opportunities, and leverage a strong network of media professionals to drive results. Show less

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  The new school

  Aug 2021 - Dec 2022

  Information technology ccs student assistant and creative technologies assistant

  Managed The New School’s students database for campus entry and security protocols compliance.Applied STEM-based methodologies to manage student transactions databases to verify the granting of campus entry privileges.Restructured online student card databases through Data Analysis, Advanced Excel and Google Analytics.Streamlined data management and enhanced student services, ensuring efficient campus operations while completing my Master’s in Media Management at The New School.

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  Integration media, inc.

  Feb 2023 - now

  Spearhead data-driven Out-of-Home advertising strategies for U.S. markets, optimizing campaign reach and effectiveness.Utilize business intelligence tools and market analytics to enhance advertising placement strategies, increasing client engagement by 30%.Collaborate with national and international clients to develop tailored media solutions, ensuring market relevance and compliance.Optimize data accuracy in proposal development by driving high-impact advertising strategies.

  • Sr. Coordinator, Sales Operations

    Mar 2025 - now

  • Senior Account Planning Coordinator

    Apr 2024 - Mar 2025

  • Account Coordinator

    Feb 2023 - Apr 2024