Experience

• 

  Grameenphone ltd

  Nov 2019 - Jul 2020

  Platform she mentee

  A Mentorship Program for undergraduate female students who are mentored by Top Women Employees of Grameenphone

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  Iut career & business society

  Feb 2020 - Sept 2023

  Assistant operation officer
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  Kalke

  Aug 2020 - Jun 2021

  - Acquired new users (jobseekers) for www.kalke.to through social media marketing.-Managed social media platforms (Facebook, Linkedln, Twitter & Instagram) of Kalke as an Admin and established a brand presence and sustainable engagement.- Executed campaigns like Internship Placement Program, Campus Ambassador recruitment campaign for 2020 and 2021.- Lead the campus ambassador program of 2020 and monitored and tracked their monthly performance.- Created, engaged and grew the campus ambassador community "Krew Kalke".- Planned, launched and executed Kalke's 4-episode webinar series with a few professionals from Bangladeshi startup ecosystem.- Worked on GTM strategy and marketing execution of Kalkels official website launch in 2021.- Planned and drafted content strategies for Kalke's social media platforms as well as website.- Worked on university partnerships like IUT Career Club and represented Kalke in IUT Career Expo. Show less

  • People & Marketing Operations Associate

    Jan 2021 - Jun 2021

  • Marketing Operations Intern

    Oct 2020 - Dec 2020

  • Campus Ambassador at PR & Communication

    Aug 2020 - Oct 2020
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  Upkey

  Oct 2020 - Dec 2020

  Mentor

  Upkey provides remote career readiness and talent engagement tools for students, universities, and companies – anytime, anywhere.- I had the pleasure of mentoring over 10 finest students globally who lost their internships during the Coronavirus pandemic- I volunteered as a mentor under Upkey , a Chicago based E-learning company who offered virtual internships to over 1000 students.- My mentoring spheres - Career planning, Communication, Marketing, Entrepreneurship, Finance and Capstone project. Show less

• 

  Shikho

  Mar 2022 - Jun 2024

  As a part of the Product Team, I actively worked with cross-functional teams to design and implement products and features, always mindful of user requirements. I consistently offered suggestions for improvement, prioritized new features in collaboration with the engineering team, and conducted post-launch evaluations to gather user feedback and refine the solution. Key initiatives include- - The comprehensive redesign of the Bohubrihi platform, including improvements to free courses, course structure, assignments, and live classes, resulted in a substantial 28% increase in active user engagement through collaborative efforts.- Implemented a customized CQ exam journey along with Model Test feature within the app and portal platforms, optimizing overall user experience and directly contributing into user conversion upwards of approx 1.5CR BDT.- Creating wireframes and understanding the complexities of a new feature. Show less - Worked with the product development team and successfully revamped the user authentication/validation journey of 3 lac users, ensuring better user experience and security.-> After the new website launch on April 28th, 2023, there are 1.75% increase in total user base through user journey improvement.- Dedicatedly worked with the business and tech team and responsible for the complete redesign and addition of new features on the Bohubrihi Website.-> 10.03% improvement in registration to paid conversion funnel.- Designed and implemented third party tools (for example: Clevertap,LSQ) in the Shikho Bohubrihi Website. Show less - Worked with product development team and successfully revamped the entire freemium section (included free courses, free topic videos, free quizzes, free animation videos, and free live classes) of Shikho App which led to a 32% rise in the number of active users. - Redesigned the easy selling journey of website and app resulting to 26% increase in sales - Modified the payment process on the website, web portal, and app, which resulted in a 23% increase in organic sales- Worked with development team and launched the Free Demo Video feature for both Website and App which leads to 32% improvement in content engagement.- Worked cross-functionally with the development team to implement the Skills section in Web Portal and app which had the highest user base, with 26% of active users.- Carried out user research and developed UI in collaboration with the UI/UX team for a better user experience. Show less

  • Junior Product Manager

    Aug 2023 - Jun 2024

  • Product Associate II

    Sept 2022 - Sept 2023

  • Product Associate

    Mar 2022 - Sept 2022
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  City bank

  Jul 2024 - now

  Asst. product manager - digital products & channels