Experience

• 

  Educational publishing house operon

  Oct 2004 - Jul 2009

  - News Bulletin Service Education and Law project coordination- Running and updating the www.oswiataiprawo.pl website- Coordinating reports and other information from lawyers and educational law experts- Checking that website articles contain accurate, up-to-date legal information- Editing legal and educational news reports - Conducting focused group interviewing of teachers- Preparing summary reports, containing observation and analysis, on interviews- Coordinating quality research preparation and recruiting suitable respondents- Coordinating the preparation of marketing materials- Monitoring daily news from the educational market- Participation in educational fairs

  • Project Coordinator

    Oct 2006 - Jul 2009

  • Marketing Specialist

    Oct 2004 - Sept 2006
• 

  1updigital

  Mar 2010 - Apr 2011

  Web analytics account manager

  - Liaising with clients to understand their analytics and reporting requirements- Working with clients to develop relevant Key Performance Indicators for websites- Planning and implementing website analytics set up- Providing ongoing website analytics management- Creating monthly and other period website analytics reports and dashboards- Providing customer website behaviour insights and recommendations - Website error monitoring, including provision of correction instructions to clients - Determining the most beneficial AB/Multivariate tests to conduct on websites- Working with colleagues and clients to troubleshoot potential errors Show less

• 

  Web behaviour specialists ltd

  Apr 2011 - now

  Managing director

  • Responsible for the growth, profitability and management of all aspects of the business• Establishing and managing client relationships and multinational customer accounts • Managing staff and external contractor resources• Liaising with clients to understand their unique needs • Identifying and measuring KPIs to evaluate the success of online initiatives and business goals• Defining complex analytics implementation strategies• Managing ecommerce analytics implementations for multinational, multi-brands websites• Preparing instructional documentation for clients, including descriptions of complex analytics implementations• Developing dashboards and reports including deep dive analysis with actionable insights and recommendations• Using best practice usability and accessibility guidelines with website analytics data to make recommendations on improving website performance• Campaign analysis to evaluate success and deliver insights for optimization• Analysing, identifying and reporting customer behaviours and trends• Providing ad hoc analysis of website’s performance to answer queries various departments• Troubleshooting data collection issues• Develop and deliver digital training programs Show less