Experience

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  Usaid

  Sept 2008 - Sept 2009

  Marketing assistant

  • Responsible for Medico-Marketing campaigns for AVIAN FLU & SWIN FLU• Holding training sessions for pharmacists • Coordination between USAID & MOH Responsible for all preparation & logistics of conferences

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  Merck

  Sept 2009 - Mar 2013

  Senior medical representative

  • Senior Medical Representative primary care unit• KOL Medical Representative• Marketing assignment for Nasonex launch

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  Creative advertising thinking (cat)

  Apr 2013 - Jan 2016

  # Provide Strategic and Marketing Leadership:• Works with clients to uncover business needs and objectives, craft appropriate strategies, and identifies/implements products to help achieve client goals.• Develop the importance of online marketing in the overall marketing mix.• Create and interpret effective analysis to support marketing recommendations.• Develop broad industry expertise.# Build and Grow Client Relationships:• Understand clients' business and generate new ideas to enhance client performance.• Build trust, credibility, and client referrals.• Develop multi-tiered agency-client relationships and ties.# Effectively Manage Team:• Manage a team of six marketing professionals• Foster teamwork and a constructive work environment.• Provide team leadership that rewards creativity.# Manage Financial Performance:• Achieve client targets within the context of the underlying opportunity.• Maintain or improve account profitability.• Work with business development team to develop new client sales proposals. Show less

  • Account Director

    Feb 2015 - Jan 2016

  • Medical Account Manager

    Apr 2013 - Jan 2015
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  Al andalous medical company

  Feb 2016 - Jan 2019

  Product manager - diabetes

  • Leading the marketing function of Diabetes Portfolio business having marketing associate as direct reporting to me along with the diagnostic team.• Development of the annual marketing plan and resources management including promotional activities and sales aids relevant to the key strategic objectives and priorities in alignment with the team. • Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products.• Cross function collaboration with Medical, Market Access, Regulatory, to maximize and strengthen our position in the market. .• Planning for Product launches and Product Forecasts ensuring supply timelines.• Liaise with the different Diabetes Societies & Agencies regarding advertising along with execution excellence in international, regional and local conferences/events.• Responsible for branding & exhibition of the product across variable set of activities.Achievement :1- Launching Diabetes Franchise in 2016.2- Market Share gain by 5% 3- Sales target achievement 2018. Show less

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  Tabuk pharmaceuticals manufacturing company

  Jan 2019 - Jul 2020

  Product manager - cardiovascular metabolic(cvm)

  • Responsible for Cardiovascular – Diabetes line.• Responsible for the development of the annual marketing plan and for controllingadvertising, promotion and sales aids in accordance with the annual marketing plan.• Responsible for Product Development & Product Launch , selecting pipe line products according to market analysis in targeted therapeutic area • Lead Market Research & Post Marketing Surveillance to ensure product launch excellence • Lead Cross Functional Team members to achieve Business Unit Goal• Building KOLs mapping for total business.• Creating Omni-channel strategy & implement Digital marketing to increase brand awareness • Training of sales team on disease/pathology, product and positioning of brands.• Create Unique differentiation Strategy based on competitor analysis • Monitor sales performance vs. budgets/forecasts and recommend tactical marketingaction.• Ensuring that all marketing activities adhere to promotion and marketing code toachieve performance with integrityAchievement :1- Successful launch for 2 products (Angiobradine & Angilow) for Egyptian patients 2- Sales target achievement 100% 3- Market Share gain 7% Show less

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  Xeedia pharma

  Jul 2020 - Oct 2021

  Franchise manager- cardiovascular portfolio

  • Responsible for Cardiovascular line both (Sales Management & Marketing Management).• Leading the Cross functional operational team , Recruiting then leading Marketing team of 2 Brand managers, Leading 11 District-sales managers & all F.F. layers within the unit.• Develops, implements Business plan & Business Analysis and continuously improves strategic and tactical business activities & operation management to sustain and grow the company in coordination with the CEO while achieving the required revenue and profit targets.• Providing new business development & operational profits through leading sales operations to deliver allocated growth figures on responsible brands, forecasting Market actions and build strong team capable to achieve these SMART objectives.Achievement :1- Successful launch of first in class combination therapy with scientific engagement with all scientific societies2- Sales target over achievement 108% 3- Market leadership in defined market4- Outstanding achievement in Tender Business Show less

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  Liptis pharmaceuticals

  Dec 2021 - Mar 2025

  Responsible for the oversight and creation Strategic Plans and P&Ls for all therapeutic areas. In addition, responsible for overseeing the creation, preparation, coordination and monitoring of comprehensive marketing plans for all therapeutic brands as well as directing the development and execution of new products and new product concepts. I'm also responsible for improving the competitive position of our products in the market and observes closely the competitive situation, measuring the effectiveness of the planned strategies to assure that objectives of products are attained. In addition, I'm responsible for ensuring effective collaboration with other functions as well as being responsible for directing advertising campaigns, promotional activities and Learning Program initiatives.I'm also responsible for Public Relations (PR) and Digital Marketing Departments & This merge will allow for better alignment and increased collaboration across our marketing efforts. Show less •Developing and overseeing the marketing strategy for Liptis Pharmaceuticals, which revolves around advertising pharmaceutical products•Launching &promoting new products to health care providers•Developing strategic and tactical plans to achieve marketing objectives, including brand planning and strategy development•Evaluating the effectiveness of promotion and advertising programs and suggesting improvements•Researching and analyzing market trends and competitors, and converting the raw data into detailed reports and actionable insights•Evaluating and assessing the strengths and weaknesses of competitive products and developing comparative statistics and metrics Show less * Lead the marketing function to develop, design & execute the marketing strategy, communications & programs across national * Focus on identifying new business opportunities that fit the strategic direction of the organization, taking necessary actions to maximize the outcomes of those opportunities* Lead the team to Identify & develop KOLs management strategies & activities that build a network of advocates across the region and within different channels* Work with cross functional teams “PR, medical & commercial" to create customized channel mix (HCP, pharmacy channel & direct to patient) to maintain Liptis brand as a top of mind & brand of choice for all stakeholders.* Collaborate with team members to set KPIs & clear measure for all marketing campaigns to assess the response to and suitability of current marketing campaigns and materials to ensure efficiency in spending Show less

  • Marketing Director

    Dec 2023 - Mar 2025

  • Marketing Manager

    Jan 2023 - Dec 2023

  • Group Product Manager

    Dec 2021 - Jan 2023
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  Certifeka

  Mar 2022 - Dec 2024

  Marketing instructor

  * Creating Marketing curriculum aligned with our Marketing Diploma & MBA approved by Chartered Management Institute & ATHE.* Shooting educational modules in professional short lessons to be available for MBA students * Responsible for mentorship program related to the pharmaceutical field

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  Mash premiere

  Mar 2025 - now

  Cvm cluster head