Experience

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  Itc, international school of english

  Apr 1999 - Dec 2001

  Director of language school

  ➜ Founded language school as the daughter company of ITC s.r.o. ➜ Managed 15 full-time employees and 91 part-time employees.➜ Under my management, the number of students increased from 0 for 560 per semester.➜ Strategically planned the company’s development.

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  Akcent international house prague

  Apr 2004 - Oct 2006

  Marketing manager

  ➜ Establishing and taking control of Corporate Identity with interaction of establishing of uniform companie’s Corporate Design.➜ Fulfillment of all classes of the second largest language school in the Czech Republic through 360° campaigns and consistent brand building.

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  Presto

  Nov 2006 - Apr 2009

  Ceo, language school

  ➜ Bringing the company out of "the red numbers" through crisis management and performance marketing.➜ Under my management the number of students increased from 1,710 to 4,847 per school year.➜ Leadershp of 19 full-time employees and the management of another 483 part-time employees.

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  Bisnode

  May 2009 - Dec 2017

  Head of marketing

  ➜ Building a most powerful CZ&SK brand covering the collection and interpretation of economic information about companies.➜ Managing CZ and SK cluster marketing and HR marketing activities, with the fusion and rebranding of five companies.➜ Performance Marketing: lead generation development from a group of company web sites, e.g. e-shop, acquisition conferences and seminars, direct mailing, trade marketing campaigns etc.

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  Citfin

  Mar 2018 - Feb 2019

  Marketing director

  A year-long B2B performance online marketing project. I prepared Citfin for online entry into the Slovak, Hungarian and Romanian markets and led a team of three experts.

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  Up benefity

  Feb 2019 - now

  Head of communication

  ➜ Together with Strategy Marketing, I radically digitized the product portfolio, launched payment methods based on Mastercard, Apple & Google Pay.➜ I built an acquisition website and microsites and set up comprehensive online campaigns: SEO, Display, Video, PPC, Content, Social Media, Direct...