Experience

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  Pencom systems

  Apr 1998 - Jun 2000

  Marketing communications manager

  IT recruiting firm - Accountable for creation and production of all marketing communications, publicity, and the hiring and training of staff; designated to increase profitability of parent company and business units. Directed design, integration and wrote all content for new corporate web site www.pencom.com• Built virtual target community with creation of new online E-zine called www.tech-it-out.comRealized an 850% increase in new subscriptions over 10 months by evaluation of subscriber response.• Established statistical tracking programs and measurement guidelines to evaluate leads and ROI of marketing programs.• Improved communication system to interconnect 9 branches in North America. Designed and initiated email blasts to disseminate pertinent company information. Generated employee buy-in and excitement of corporate activities. Show less

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  Vca

  Jan 2000 - Jan 2003

  Marketing manager
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  Video corporation of america

  Jul 2000 - Nov 2003

  Marketing manager, marketing communications

  Audio Visual Systems IntegratorCreated and implemented innovative marketing plans to brand company and new business units, enhance business expansion and establish tools for sales force. Designed online integration and produced all content for corporate web sites www.vca.com and www.vcafusion.com• Increased departmental productivity 500% by 2nd year.• Interfaced with manufacturers to promote innovative products for end users. • Promoted company as source for end users to learn about new technologies. • Created customer retention programs utilizing new curriculum utilizing an eMarketing Initiative, Alliance Publicity Program and Customer Incentive Programs.• Developed all marketing communications including corporate brand, copywriting, design and production. Show less

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  Nyama healthcare sig

  Apr 2003 - Jun 2010

  Manager

  All Healthcare Marketing Professionals are invited to join our Shared Interest Group.

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  Languageworks

  Oct 2004 - Aug 2007

  Lead generator, direct marketing

  • Used Salesforce CRM System for lead generation, tracking and campaigns• Responsible for calling and writing direct mail introductory content to targeted industries• Generated new business leads, acquired and reactivated customers; increased annual company revenues to 15% from $7.8 million to $9 million• Evaluated industry trends and applied to new business development strategies.• Developed lead generation strategies for life sciences and healthcare practice

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  Interbrand wood

  Jan 2005 - Jan 2005

  Copywriter, marketing communications

  Copy writing for Interbrand Wood Agency, write doctor profiles for Eli Lilly & Company diabetic portfolio.

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  Dmoc-aga.net

  Jan 2007 - Apr 2007

  Direct marketing copywriter, marketing communications

  Direct marketing copywriter for AGA client CPA2Biz. Write enticing, pro-active copy for letters and postcards to invite members of AICPA to purchase seminars and books for Continuing Education Credits.

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  G3 translate and gazelle global research services llc

  Aug 2007 - Apr 2010

  Director, marketing & business development

  Sole new business developer for sister companies, hired to prospect and acquire B2B clients within the market research industry; expanded client base to legal and life sciences vertical markets.Marketing – Designed, wrote and produced all corporate communications for both companies• Established strategic rebranding and public relations promotions that redefined company brand and resulted in 200% increase in brand recall. • Conceived and launched tactical direct marketing and telemarketing campaigns• Created annual marketing plans and budgetsBusiness Development – Responsible for all client acquisition, retention and reactivation • Used Salesforce CRM System for lead generation, tracking and campaigns• Created and produced pitch, RFP and presentations to prospects• Expanded client base by 263% from 2007 through Q1 2010• Acquired 54% of new accounts in 2008, 57% in 2009; procured new six figure client in Q1 2010• Increased 2009 company revenue by 27% (90% of total annual increase) Show less

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  Manhattan chamber of commerce green business committees

  Jan 2010 - now

  Ambassador

  Co-Founder Manhattan Chamber of Commerce Marketing Professionals GroupIf you want to learn how to exponentionally increase the visibility of your business, contact me to learn more about the Manhattan Chamber of Commerce.

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  Amf direct llc

  Apr 2010 - now

  Owner

  http://amfdirectllc.comInteractive direct marketing and lead generation consultancy. corporate communications, graphic design, copywriting, social media marketing, marketing strategies, e-communications, public relations, database management and segmentation.TV Show producer Entrepreneur Life (TM)

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  Vizzav events

  Jan 2011 - Dec 2011

  Director, marketing & business development

  Founded by Joan Jeanne Lamberti, VizzaV Event’s mission is to “Enrich the Connection between Business and Community” by creating a show that entertains and highlights the contributions of dance studio owners and the positive effect they have on our youth.

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  New york grant company

  Apr 2011 - Aug 2013

  Director, marketing & business development

  The New York Grant Company is an award-winning, certified WBENC woman-owned consulting and advocacy firm which specializes in obtaining economic incentives and grants for businesses and organizations throughout New York City and across the United States. Our essential mission is to help our clients maximize their incentive awards from federal, state and local government, while minimizing their time, burden, hassle, confusion, and paperwork in obtaining all available monies.• Created and managed holistic marketing campaigns for B2B grant consultancy relating to real estate incentives. • Defined and created new branded communications for use by sales reps, assist in client relations• Worked with shareholders, sales and outside vendors creating new website, wrote all content• Critical thinking and tactical planning in creating multi-channel programs that communicate value proposition, target marketing and lead generation. • Develop business presentations, create and implement email blasts and digital communications• Enlisted partner programs for development seminars with Google and Microsoft Software applications• Project management and affiliate partnerships team builder. Show less

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  Green partners

  Oct 2011 - now

  Marketing and client services

  • Developed marketing strategies and targeted outreach for B2B green buildings consultancy. • Successful strategic multi-channel direct and digital marketing campaigns (email, online display, paid search, SEO, direct mail, print, conference events and partnerships.) • Design and write content for corporate capabilities and promotional collateral.• Manage and control workflow with cross-functional teams and outside print and website vendors• Created web site, design, content and landing page contact us application.• Analytic interpretation of click-through rates, bounces, opt-outs, opens, clicks, forwards, social media networks and positive ROI.• Planned and implemented PR and media campaign which developed into monthly articles on Green Buildings Compliance in NY Real Estate Journal.• Developed annual marketing budget, assist with client relations• Open new revenue stream and service offering, LL87, LL84 and LED Retrofit services. Increase annual revenues by 71%. Show less

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  Amf direct

  May 2012 - now

  Inspirational speaker and workshop presenter

  Business Owners - Contact me for workshops on marketing strategies and new business development by industry veteran Angela Marie Franco.Parents and Educators - Sign up for a fun and interactive workshop in your school - Author, Speaker, Creator of the "Bonding Through Dining" Workshop Series. Find out how to have the best engaging and loving relationships with your family by the Table Manners Coach.

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  Retina and diabetes eye care associates

  Nov 2013 - Jan 2014

  Marketing and business development consultant

  Campaign development, corporate communications and outreach, logo design and branding for retina specialist. Database acquisition and marketing for engagement of diabetic patients on Staten Island.

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  Walsh electrical contracting inc.

  Mar 2014 - Aug 2014

  Marketing director, consultant

  Update logo and rebrand company.Design and production of corporate capabilities package, creation of case studies with photographs, social media presence and analytics, new business development contacts for WBE, event participation and management, targeted lead generation for new construction projects in 5 boroughs. Knowledge and processing of economic incentive for NYSERDA energy rebate.

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  Angela marie franco

  Nov 2016 - now

  Wall art artist, original and prints

  Offering unique designs for office wall art.