
Timeline
About me
Business Head Toys, Games, Sports, Fitness and Outdoors Business
Education

Govt.inter college (gic)
1989 - 1993Intermediate science
Faculty of management studies, dr. babasaheb ambedkar marathwada univeristy, aurangabad
1997 - 1999Master of business administration (mba) marketing 1st grade
University of allahabad
1994 - 1997B.sc botany
Experience

Grasim industries ltd. - textile division
Apr 1999 - Oct 2001WorkedPositioned as Retail Officer, with direct reporting to All India Retail Manager, I was responsible of handling the showrooms operations of western and southern India. Main responsibilities werePrimary and secondary sales of showrooms.Analysis and tracking of showroom's profitability.Promoting showrooms as strongest pillar of distribution network by launching new products at showrooms.Periodical visit of the showrooms to ensure the implementation and adherence of company policies and norms regarding showrooms.Local vendor development for various marketing activities.Opened 2 new showrooms and revived 5 showrooms by contributing additional business of Rs. 10 million.New initiatives introduced as explosive products for showrooms, innovative packing options and salesman training programs. Show less

Microtex india ltd
Oct 2001 - Jun 2003Asst. manager- operations, microtex india ltdowns LIVEIN, the popular casual wear brand and is sister concern of Maxwell India, the leader of undergarments segment with brands like VIP, Revolta and Lovable. The major responsibilities includesEfficient management of 13 showrooms f Delhi & NCR.Setting and achieving sales targets both primary and secondary sales.Development and expansion of retail network- exploration and evaluation of new showroom proposals.Opened 3 new stores with additional retail space occupation of 7,000 sq ft and business of Rs 15 million. Contributed more depth to the brand by pushing the existing stores and counters. Show less

Planet sports pvt ltd
Jul 2003 - Apr 2005Asst manager - operationsPlanet Sports, has core competency in specialty retailing of sports and fitness products and apparels, and is licensee of brands like Puma, Wilson, Speedo, Converse, Calway & Spalding in India with guest brands like Adidas, Reebok, Nike and Skechers in its showroom. Store Operations Management of 8 Western Zone store as PROFIT CENTER having 22000 sqft retail space in prime mall locations. Planning the store merchandise categories as per store layout, local market preferences and brand preferences. Optimum inventory management in sync with category & brand mix. Conceptualizing sales promotions schemes to increase secondary sales. Coordination of new store location, layout and interiors finalization. Motivating the sales staff by implementing schemes like “Employee of the Month” & “Star of the Week”. Implementation of company policies and regulations at store level. Coordination with local authorities like sale tax, labor dept, BMC etc. Local coordinator for dealer distributor network expansion. Show less

Future group
Mar 2005 - Dec 2005Pune central as asst store managerCentral, is a seamless mall concept large format retail store, owned by Pantaloon Retail India Ltd. I handle complete Ladies Western and Ethnic Wear, Kids Wear and Toys, Cosmetics & Perfumes, Jewellery & Watches and accessories section spread on 2 floors covering retail area of 60,000 sq ft (approx). Following were major responsibilities Heading the categories as profit center and ensuring to achieve the budgeted topline & bottomline revenues with Gross Margin Return per Sq ft.Vendor relationship management: close association and coordination with all the suppliers for smooth stocks supply and optimum stock level with sufficient range.Smooth operations of my sections including Customer Services, facilities & helpdesk. Reports & MIS generation.Stock planning & replenishment with close association with all vendors.Developing Instore promotions and schemes to promote a particular category/ section like MEN'S WORLD, WOMENS' FESTIVAL' KIDS MANIATraining & developments of 160 team membersVM & display standardsNew business development. Show less

Reliance retail ltd
Jan 2006 - Apr 2007Sr category manager, sporting goods & fitness equipmentsThe major responsibilities were:Category Merchandise Planning in various retail format viz Hypermarket, Specialty Stores, Supermarkets and others.Developed training module for front-end sales staff.Creating SOP (Standard Operating Procedures) for my category in various concepts.Developing Business Plan for my category.Private label development for sports & fitness products.Creation of blue print of my category for SAP developments.

Aditya birla retail ltd, more
May 2007 - Jul 2009Senior category managerAnalysis/Strategy PlanningBudgeting & Business PlanInternational Product Sourcing Range and assortments planning.Leading Cross functional operationsVendor selections, negotiation, import orders.

Aditya birla retail ltd
Aug 2009 - Dec 2012Department head – leisure, general merchandise ( sports, toys, stationery, books)Developing business plans and strategies for Leisure & Culture department to achieve the top line and bottom line in a highly competitive retail scenario. Developing Portfolio and category strategies for the department to meet the needs of the shoppers and driving profitability. Developing coherent vendor strategy to drive the business objectives and ensure maximum returns.Developed and implemented business strategies to improve net working capital for the department.Conceptualize and implement concepts that create differentiations in the minds of shoppers.Develop to deliver and retain a high performing motivated category management team. Inventory Management Space & Financial Planning. Show less

Cost club megamart
Jan 2013 - Dec 2018Director of merchandisingCost Club Ltd, Jamaica known as Mega Mart, Best Value By Far, as Director of Merchandising (Grocery Food & Non Food), since January, 2013 at Kingston, Jamaica. MegaMart is leading chain of 4 big box retail stores ( 80,000 sq ft to 100,000 sq ft) with approx annual turnover of 150 million US $.Successfully managed Liquor & Beverages, Processed & Bulk Food, Perishables, Bakery, Food Court, Home & Personal Care business, General Merchandise categories for Retail & Wholesale division.Prepared Business Merchandise strategies & planning procedure at sub category level to deliver the financial objectives basis sales, margins, ROS, SPSF, GMROF & GMROI so as to achieve the business KPI.Ensured proper execution & adherence of Merchandising plans by regular communication & store visit. Delivered business growth (top line & bottom line) under adverse economic scenario for L2L stores in all the categories.Planed & executed Merchandise Design Principals & road map, Marketing Calendar.Devise, Lead, Guide & Execute the Sourcing & Merchandise Strategy for short term, midterm and long term time period for the organisation.Vendor Management & Terms of Trade Negotiations to generate other additional income.Streamlined the financial strategies to enhance net working capital, stock turn, GMROF & GMROI.Inventory & Supply Chain Management Combination of domestic vendors and Import suppliers & seasonality in business (Christmas, B2S, Easter, Hurricane season, Anniversary).Implemented the new ERP system Microsoft Dynamics (Navision & LS Retail) by providing business aspect to the consultants for customisation in ERP as critical business requirements and realignment of business process as per system wherever needed.Coaching & mentoring the store & head office team. Show less

Datawind innovations
Aug 2016 - Dec 2018Assistant vice president - tv commerce businessManage Datawind’s product through direct infomercial sales & other business development avenuesTV Media Buying Oversee and manage TV commerce relationships. Account management and business development for new business.Corporate sales , Institutional and Government tie ups

Powermax fitness india pvt. ltd.
Dec 2018 - Nov 2021Business Head
Dec 2018 - Nov 2021Business Head
Dec 2018 - Dec 2018

Reliance jiomart
Oct 2021 - nowSenior business development manager
Licenses & Certifications
- View certificate

Mastering self-leadership
LinkedinJan 2021
Volunteer Experience
Active Volunter in various social development project in India and Jamaica
Issued by The Art of Living International Center, Bangalore on Jan 2008
Associated with Vikas DwivediAssociated to create awareness and support group for families of Autistic kids
Issued by Digicel Group on Jan 2013
Associated with Vikas Dwivedi
Languages
- enEnglish
- hiHindi
- maMarathi
- puPunjabi
- guGujarati
- beBengali
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