
Timeline
About me
Events | Marketing | Freelance | Consultant
Education

Alfred university
-Bachelor’s degree college of ceramics: bfa fine arts, arts education
Drexel university
-Graduate business program courses including marketing, management, planning and business strategy
Experience

Uddo advertising
Jan 1987 - Jan 1991Vp account managerStrategic and market planning for professional promotion of pharmaceutical and medical products. Developed and executed comprehensive advertising programs for multi-million dollar brands. Planned and coordinated all events - including medical meetings and symposia. Published and edited newsletters for targeted physician audience. Supervised and managed agency’s resources to create and develop product campaigns.

Children's cancer reseach fund of new york medical college
Jan 1995 - Jan 1998Executive producer - pro-bonoFounded, developed and produced two 6-hour live television shows that were broadcast throughout the New York tri-state region in 1996 and 1997 (Pro-Bono). Raised over $200,000 for childhood cancer research; increased awareness of the facility. Organized and coordinated all volunteer effort to include: fundraising and donation attainment, community outreach, marketing, publicity, facility selection and management, celebrity and host participation, entertainment and talent search, script treatment, supervision of hundreds of volunteers and staff, television production and statewide cable programming. Nominated for a Cable Ace Television Award - 1997Finalist in the NYS Gilbert Community Service Television Awards - 1997 Show less

Teatown lake reservation
Jan 2000 - Jan 2003Special events and marketing directorMarketing, public relations, special events, and promotion for non-profit, private nature preserve. Organized all special events including festivals, sales and auction dinners. Created new and innovative activities to attract audience and increase attendance. Drafted press releases and radio spots, handled all media requests, developed and maintained database of media contacts. Generated news stories, promoted events and disseminated information for increased community outreach.(**2007- 2011 - Coordinated and managed large events including annual Hudson River EagleFest, Fall Festival and Plant Sale.)Lead Organizer, EagleFest Worked with Teatown Lake Reservation and 25 collaborating organizations to coordinate all efforts to host the Annual EagleFest, headquartered at Westchester County’s Croton Point Park, with additional eagle viewing sites located along the Hudson River from Yonkers to Cornwall. Adults and children attending the EagleFest learned about the bald eagle’s natural history, recent recovery, and habitat needs through activities and entertainment led by local experts and environmental conservationists. Attendance: 5,000+ Show less

Lf communications
Jan 2001 - Jan 2011Event managementEvent planning, public relations and marketing for corporate and non-profit organizations (including children’s health charities, non-profit organizations, small businesses, hospitals, technology firms and the pharmaceutical industry). Client list included: Teatown Lake Reservation, Terra Technology, Help for Haiti Concert, Yorktown Grange Fair, Simon Mall Properties, Fieldhome Skilled Nursing Center, Town of Yorktown, Hudson Valley Hospital Center, St. Christopher’s Inn, Hudson Valley Center for Contemporary Art, Phoenix House of New York, Yorkville Sports Association, Yorktown Stage, Jenna’s Dream Foundation, Broadway Tenor, Climatologist/Scientist/Nobel Prize Winner, and others... Show less

Yorktown grange fair
Jan 2001 - Jan 2011Marketing director & commercial sponsorship agentThis four-day country fair is a unique event in Westchester County and a celebrated family tradition since 1925. Since the Grange Fair began, the purpose has been to encourage the community to exhibit their best and has provided a showcase for the town’s people to “show off” their home grown (or homemade) goods, whether vegetables, flowers, needlework, baking, photography, livestock or poultry. Highlights of the fair always include the horse show exhibition, livestock animals, tractor parade, audience participation games, carnival rides, vendor tents and live musical entertainment.Attendance: 22,000 + Show less

Terra technology
Jan 2011 - Jan 2014Event managementResponsible for all aspects of event planning for international supply chain technology firm. Planned, produced and organized over 40 meetings, multiple day conferences, executive functions and roundtables within a year, sometimes occurring simultaneously throughout the US and Europe.Responsible for all event management, including site selection, contract negotiation, proposal planning, logistics, transportation arrangements, hotel attrition and cancellation negotiations, production meeting materials, invitations, registration and database management, and on-site management.Accountable for ensuring impeccable execution with detailed and personal attention, due to the individual needs of the high level executive attendees.Coordinated and managed all vendors (hotels, caterers, restaurants, AV, etc.) to ensure the highest level of service with strict attention to budget constraints and timelines.Created successful meeting experiences for CEO, partners, staff, guests and attendees. Show less

Corporate meetings, non-profit fundraisers & more
Jan 2014 - nowEvent managementCreate focused, successful and memorable events that exceed goals, increase productivity and enhance attendee satisfaction. Successful track record of producing hundreds of events - meetings, executive functions and dinners, conferences, seminars, trade shows and vendor exhibitions, groundbreaking ceremonies, galas, festivals, golf outings, walks and telethons throughout various industries (including technology, pharmaceutical, children’s health charities and non-profits).Effectively and efficiently provide site selection, contract negotiation, proposal planning, transportation arrangements, hotel attrition and cancellations, F&B, logistics, meeting materials, invitations, production, talent and vendor attainment, registration and database list management. And of course, work hands-on to ensure that everything goes as planned with exceptional attention to details and high-end customer service.Past projects included: Teatown's Hudson River EagleFests, Technology Global CEO Retreats, National Maritime Historical Society Events including Award Galas (one which honored British Royalty); Pharmaceutical Physicians' Dinners; Financial Services Symposia; Holocaust & Human Rights Education Center Dinner Galas; Yorktown Grange Fairs - and much more. Show less

Ronald mcdonald house of the greater hudson valley
Jun 2017 - Oct 2019Director of eventsResponsible for event management and organization of all fundraising events including clay shoots, golf outings, galas, walks and much more. Ronald McDonald House keeps families with critically-ill and traumatically injured children close to the care and resources they need.
Licenses & Certifications

New york state notary public
Volunteer Experience
Volunteer
Issued by Twigs of Northern Westchester Hospital on Jan 2010
Associated with Lisa Fine
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