Experience

• 

  Hyakunousha international limited

  Apr 2019 - Aug 2019

  Shop assistant

  • Assisted in daily store operations to ensure a seamless customer experience and adherence to brand standards• Provided personalised assistance and advice to customers on product selections, improving customer experience and driving sales.• Conducted stock management, including inventory rotation and monitoring stock levels to ensure optimal product availability• Distributed flyers and promotional materials to increase brand awareness and attract potential customers• Operated the POS system, including handling transactions, cashing up and completing related paperwork at the beginning, during, and at the end of each shift to ensure accurate financial reporting Show less

• 

  Siiimart group limited

  Jun 2021 - Sept 2021

  Student intern

  • Supported the Directors of Client Solutions, Business Development and Talent Acquisition by coordinating internal communications and project updates• Developed and organised visually engaging infographics and presentation decks using Canva and PowerPoint for marketing pitch purposes• Conducted lead generation via LinkedIn to identify new business opportunities, leveraging insights to refine targeted marketing strategies• Developed automated email marketing and LinkedIn messaging workflows. Drafted targeted LinkedIn messages to engage prospects, encouraging them to follow the company page and connect with directors Show less

• 

  Arçelik hitachi home appliances

  Nov 2022 - Jul 2023

  Responsible-marketing-advertising (marketing assistant)

  • Managed the company’s Facebook and YouTube accounts, including uploading the latest commercials and updating cover photos• Created press releases, updated product information and optimized the website experience by adding share buttons and deploying Google Tag Manager for performance tracking• Developed content and managed visual assets for omnichannel campaigns, including social media, outdoor billboards, and transit advertising• Monitored website and social media performance using Google Analytics, providing actionable insights to enhance the website traffic. Achieved a 10% increase in website traffic within four months through targeted social media campaigns and SEO improvements• Liaised with external vendors and agencies on direct marketing materials’ design and production• Assisted in executing dealer promotions and in-store events, including seasonal promotions, product roadshows, and merchandising displays• Organised internal product launch meetings, proofread user manuals, created product press releases and marketing materials, and supported promotional activities to ensure a smooth product launch• Assisted in organising public relations events, including managing supplies and product displays at the venue, overseeing reception operations, and coordinating the lucky draw session• Recorded monthly expenses, maintained financial records, and managed product database to support campaign budgeting and reporting Show less

• 

  Nationwide building society

  Jun 2024 - Sept 2024

  Student consultant: practice track 2024 @university of bath

  • Conducted extensive research on the marketing strategies implemented by international financial institutions• Designed and conducted an online survey to analyse key factors influencing Gen Z's choice of a bank• Developed strategic marketing recommendations to enhance Nationwide's appeal to the demographic • Liaised with Nationwide's project team and provided weekly progress report