Experience

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  Infinity technology international ltd

  May 2012 - Sept 2012

  Data entry assistant

  In this role, I was responsible for handling data entry tasks, ensuring data accuracy and assisting with report generation.

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  Green idea

  Sept 2012 - Mar 2014

  Marketing executive

  I worked on developing social media blogging and advertising strategies that helped boost brand awareness for clients. This role allowed me to hone my copywriting skills and gain hands-on experience in social media marketing.

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  Four d communications limited

  Apr 2014 - Feb 2015

  Communications executive

  Managed and executed strategic communication plans for client campaigns, while overseeing cross-team collaboration. Led educational outreach programs and supported quantity surveying for resource efficiency.Key Responsibilities:Developed and implemented communication strategies for client campaigns.Managed cross-team collaboration to meet project deadlines.Provided support in quantity surveying to ensure efficient use of resources.Led educational outreach programs, aimed at enhancing brand engagement and awareness. Show less

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  Mindshare bangladesh

  Apr 2016 - Apr 2017

  Design executive

  During my time at Mindshare Bangladesh, I played a key role in the digital team, crafting dynamic visual content for high-profile clients such as Pulsar, Bajaj Bangladesh, Symphony, and Garnier Men. My work primarily involved designing social media visuals and Google Display Network (GDN) advertisements. This experience gave me unique insights into the ad performance metrics and helped me align creative strategies with real-time data analysis, allowing for continuous optimization.Key Responsibilities:Designed and optimized GDN ads across multiple platforms, ensuring high-performance visuals that resonated with target audiences.Created social media content, including dynamic visuals, illustrations, and motion graphics, driving stronger brand engagement and visibility.Collaborated directly with the media buying team, gaining valuable insights into ad performance metrics, and adapted visual elements to boost click-through rates (CTR) and user engagement.Actively contributed to creative brainstorming sessions, leveraging my ability to ideate fresh concepts that aligned with the campaign goals.Ensured consistency between brand identity and all digital outputs, maintaining a seamless brand presence across platforms.Key Achievements:Successfully integrated performance data into creative processes, developing high-performing ads that led to increased user engagement.Regularly provided creative input that helped optimize ad strategies and contributed to a higher success rate in media buys.Consistently brought innovative ideas to the table during brainstorming, becoming a key contributor to Mindshare’s digital success.Skills:Google Display Network (GDN) | Digital Design | Motion Graphics | Social Media Strategy | Creative Ideation | Ad Performance Optimization | Brand Identity Show less

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  Analyzen

  Apr 2017 - Sept 2018

  After my promotion, I took charge of the Justice League Team (JLA) at Analyzen, leading creative content development for some of Unilever's biggest brands, including Lux, Lifebuoy, Ponds, Surf Excel, Vaseline, Clear Men, Sunsilk, PureIt, TRESemmé, and Knorr. My role involved overseeing end-to-end campaign execution, from ideation to content production across social media and digital platforms, with a focus on high-impact, award-winning campaigns.Key Contributions:Led the Lux Super Star 2018 Campaign, which won multiple accolades, including:Grand Prix for Best Integrated Digital CampaignGold for Best Use of FacebookGold for Best Use of YouTubeDeveloped creative content for Knorr’s Spirit of Ramadan campaign, which ranked at the top of Unruly's list of Asia’s Top Ads for June.Managed brainstorming sessions and guided the creative team to produce high-performing digital ads, optimizing media buying strategies.Contributed to Closeup Kache Ashar Golpo 2018, winning the Best User-Generated Content (UGC) at the DMA Awards.Played a vital role in Analyzen's Multiple DMA Awards wins, contributing to most of the winning campaigns through strategic creative input.Skills:Visual Design | Social Media Strategy | Brand Campaigns | Creative Brainstorming | Media Optimization | Campaign Strategy Show less In this role, I was a key part of the creative team at Analyzen, focusing on digital content creation for 17 Unilever brands in Bangladesh, along with two brands for Unilever Myanmar. My responsibilities revolved around designing engaging social media visuals, including Google Display Network (GDN) advertisements, and collaborating with media buyers, copywriters, brand managers, and client managers to ensure optimized performance in real time.Responsibilities:Designed GDN ads, social media visuals and Illustration to tailored to brand needs.Worked closely with media buyers to refine visuals based on real-time ad performance metrics.Actively participated in brainstorming sessions, contributing to innovative and impactful social media content ideas. Show less

  • Design Team Lead

    Nov 2017 - Sept 2018

  • Multimedia Graphic Designer

    Apr 2017 - Nov 2017
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  Webable digital

  Sept 2018 - Aug 2022

  Associate Art DirectorNov 2020 - Aug 2022 (1 yr 10 mos), Dhaka, BangladeshAfter my promotion from Senior Visualizer to Associate Art Director at WebAble, I worked with a diverse portfolio of brands, including Aarong, ACI, Akij Group, Bata, CEAT, Concord, DBL Ceramics, Denim, FAO, Land O’Lake's, and the SMC Condom Portfolio (Sensation, U&Me, Xtreme, Amore). My role extended beyond design—I was actively involved in business development, contributing significantly to client acquisition through strategic brainstorming, creative pitches, and business-winning presentations.Key Contributions:Led creative campaigns and promotional videos for SMC’s Safe Sex Campaign, helping the team win a DMA Award for their innovative approach.Took charge of illustration and animation projects, often working solo to deliver highly creative, visually impactful content.Collaborated with WebAble Tech on interactive storytelling projects, such as a game for ICCCAD, blending art with tech to craft immersive user experiences.Worked on multiple User Interface (UI) projects, growing a deep interest in user experience (UX) design. This passion led me to explore platforms like IxDF and dive into UX-focused learning materials, ultimately guiding my shift from traditional advertising to the UX design field.With this cross-disciplinary approach, I began transitioning from advertising into the world of UX design, driven by my belief in the power of art and technology to shape engaging user experiences.Skills: Creative Direction | Business Development | UX/UI Design | Visual Design | Animation | Strategic Pitching | Interactive Storytelling | Client Acquisition Show less At WebAble Bangladesh, I collaborated on a diverse range of projects for both global and local NGOs and brands such as Action Aid, British Council, Water Aid, Matador, Mitsubishi, Nokia, Partex, FAO, Frutika, Guardian Life, and more. My role was primarily focused on creating dynamic visuals and producing relevant video content that met client objectives across digital and traditional media. I also contributed significantly to illustrative design and video production, aligning creative output with client needs from conceptualization to final execution.Key Contributions:Developed dynamic visuals and video content for campaigns, ensuring strong visual narratives across platforms.Led creative executions from initial concepts to final assets, balancing creativity with client expectations.Focused on producing compelling visual content that drove brand engagement and performance.Contributed to brainstorming sessions and collaborated with cross-functional teams to ensure creative consistency.Skills:Graphic Design | Video Production | Illustration | Social Media Strategy | Cross-functional Collaboration | Campaign Execution Show less

  • Associate Art Director

    Nov 2020 - Aug 2022

  • Senior Visualizer

    Sept 2018 - Nov 2020
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  Applied business initiatives ltd.

  Sept 2019 - now

  Creative specialist

  Contributing to ABi - Applied Business Initiative, I have been involved in a variety of projects, ranging from creative direction, UI/UX design, to motion graphics and animation. My work has focused on crafting user-friendly interfaces and producing case study videos and promotional materials for ABi's clients, including RFL, bKash, and IDLC.Key Contributions:Designed intuitive and engaging user interfaces for ABi’s internal digital products, driving digital transformation.Produced motion graphics ads and animated videos, enhancing client campaigns for RFL, bKash, and IDLC.Created impactful case study videos, showcasing successful business solutions and marketing strategies.Collaborated with cross-functional teams to ensure seamless project execution and innovative visual design.Skills:UI/UX Design | Creative Direction | Motion Graphics | Animation | Digital Product Design | Case Study Development Show less

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  Krishijaat bangladesh limited

  Oct 2021 - now

  Creative director

  Did you know?72% of consumers are willing to pay more for sustainable food.The global organic food market is projected to reach $250 billion by 2027.At Krishijaat Bangladesh Limited, We're a vibrant community of farmers, founders, and food lovers united by a simple belief: agriculture is the seed of a healthier tomorrow. Join us in growing, sourcing, and savoring food in a way that sustains our planet and delights our taste buds. As the founder, I'm leading the team that's:-Connecting over 260+ farmers directly to consumers.-Increased farmer income by an average of 28%.-Pioneering innovative sourcing and distribution models.-Maintaining an b2c Agri food E-commerce model.-Researching trends and best practices in sustainable agriculture and food sourcing.-Analyzing data to identify areas for improvement and potential impact.-Generating creative content and marketing materials to engage your community.-Facilitating communication and collaboration between farmers, founders, and buyers.Join my network to:-Learn about the future of food and how you can be a part of it.-Gain insights on sustainable agriculture practices and market trends.-Connect with a community of passionate changemakers. Show less

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  The yolo studio

  Oct 2022 - now

  Multidisciplinary designer

  The YOLO Studio is a team of multidisciplinary Digital Product experts based in Manchester, UKWe are passionate about the design of User interfaces, linking interactivity and user experience. We had the privilege of working with major brands, agencies, and remarkable people for more than 2 years and thus be able to broaden our skills in different areas of design and development.